Peter Thomson
184
Seguidores
Personal Information
Organización/Lugar de trabajo
Auckland, New Zealand New Zealand
Ocupación
Digital Strategist
Sitio web
www.peterjthomson.com
Acerca de
Digital Strategist specialising in marketing and new product development. I have over ten years experience in translating business strategy into new brands, products and marketing campaigns. I specialise in digital strategy for financial services, tech and B2B brands. Past clients include Barclays, Panasonic, Philips, Toshiba and HTC. I'm usually responsible for:
- Using design thinking to map user experience and uncover customer insights
- Linking the business strategy and marketing strategy
- Planning, analyzing and tracking digital marketing campaigns
- Mapping the business model and user experience for new products
- Planning and implementing organisational change
Etiquetas
peter thomson
peterjthomson
innovation warehouse
social media
london startups
converge+uk
branding
design
brand guidelines
photography styles
photography
business strategy
design thinking
value proposition canvas
ux design
business model canvas
service design
rebrand
logo
brand design
startup accelerator
startup incubator
klaus bravenboer
co-working
techcity
hot-desking
5in5
ignite
petcha kutcha
five in five
london
digital
pr
behavioural economics
keep calm
enigma machine
bletchley park
marketing
strategy
Ver más
- Presentaciones
- Documentos
- Infografías
The Brand Gap
coolstuff
•
Hace 17 años
STEAL THIS PRESENTATION!
Jesse Desjardins - @jessedee
•
Hace 13 años
52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno
Board of Innovation
•
Hace 10 años
Kapferer Model Brand Identity Prism
nitin59
•
Hace 15 años
Bridging the gap between our online and offline social network
Paul Adams
•
Hace 14 años
Developing a Brand Strategy
Lipman Hearne Inc.
•
Hace 14 años
Great Speakers Tell Stories
Slides That Rock
•
Hace 12 años
What if Peter Drucker Taught Enterprise 2.0 Strategy?
Mark Fidelman
•
Hace 13 años
Experience Is The Product
Peter Merholz
•
Hace 16 años
Planning Needs Some Planning
Gareth Kay
•
Hace 15 años
Ogilvy On: Social Media for B2B Companies
Ogilvy Consulting
•
Hace 14 años
Six And Half Philosophies for Design & Innovation
Alex Zhu
•
Hace 15 años
Creativity, Design Thinking and How These Have To Do With Innovation & Entrepreneurship
Lumiknows Consultancy
•
Hace 15 años
B2B Social Media Palette
Miikka Leinonen
•
Hace 13 años
Trust Me, I'm a Designer: 9 Principles for Creative Credibility
Jason CranfordTeague
•
Hace 11 años
Optimizing Your LinkedIn Profile to Improve SEO for Your Company
PJA Advertising + Marketing
•
Hace 13 años
The Digital Marketing Workshop SXSW 2014
Blake Robinson
•
Hace 10 años
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officer
frog
•
Hace 15 años
Sold Our Souls To The Devil
Slides That Rock
•
Hace 11 años
Financial modeling for startups
Rodrigo Sepúlveda Schulz
•
Hace 13 años