Mary S. Butler

62 Seguidores

5 SlideShares 62 Seguidores 69 Siguiendos

Digital strategist, editorial product manager, and content lead with more than a decade of digital publishing experience. Excel at building and motivating teams in creative, deadline-driven environments. Currently the Content Lead for one of the agency’s top three accounts. Responsible for strategic vision and day-to-day management of complex digital content programs; ensure that team's project deliverables are clear, comprehensive, and on time. On the agency side, have played a key role in a number of large desktop and mobile site development and redesign projects, including sites for American Red Cross, Credit Suisse, EMC, Ford Motor Company, Mercedes-AMG, Mercedes-Benz, State Farm

razorfish digital automotive eric miltsch jd power mary s butler ux web development content strategy user experience content inventory content matrix content audit todd sacerdoti facebook julia knittel doug simpson scott ehlers 2012 automotive marketing roundtable omnichannel marketing connected consumers automotive marketing brightroll drivingsales.com smart usa kbb audi city bill pearson auction direct usa facebook places geotoko finish line ford foursquare doug frisbie 2010 automotive internet roundtable social media marketing location-based services gowalla yelp check-ins check-in services car zar luther lowe automotive internet roundtable dealers social networking sxsw digital automotive multimodal

Presentaciones
Documentos
Infografías

Más reciente Más populares

[Report] Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise, by Rebecca Lieb

Altimeter, a Prophet Company • Hace 11 años

Mary S. Butler

Culture

Creating a Website Sitemap

Sine Qua Non: Core Values and Content Strategy

Content Strategy for Everything

A Content Strategy Roadmap

Content Strategy for Mobile: The Workshop

Metadata is a Love Note to the Future

[Report] Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise, by Rebecca Lieb

Managing the Content Process

Content Strategy FTW

DITA Quick Start

Planning for Content Governance

Metadata Workshop

Content in the Age of Promiscuous Reuse

Defining Content Architecture

Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise

Social Networking: Should it be more about Relationship Building than Selling Cars?

Establishing a Brand-driven Message Architecture WebVisions NYC

Role of Interactive Media in the Local Car Shopping Process

The Secrets of Brand-Driven Content Strategy (Workshop)