Mary S. Butler

62 Seguidores

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Digital strategist, editorial product manager, and content lead with more than a decade of digital publishing experience. Excel at building and motivating teams in creative, deadline-driven environments. Currently the Content Lead for one of the agency’s top three accounts. Responsible for strategic vision and day-to-day management of complex digital content programs; ensure that team's project deliverables are clear, comprehensive, and on time. On the agency side, have played a key role in a number of large desktop and mobile site development and redesign projects, including sites for American Red Cross, Credit Suisse, EMC, Ford Motor Company, Mercedes-AMG, Mercedes-Benz, State Farm

razorfish digital automotive eric miltsch jd power mary s butler ux web development content strategy user experience content inventory content matrix content audit todd sacerdoti facebook julia knittel doug simpson scott ehlers 2012 automotive marketing roundtable omnichannel marketing connected consumers automotive marketing brightroll drivingsales.com smart usa kbb audi city bill pearson auction direct usa facebook places geotoko finish line ford foursquare doug frisbie 2010 automotive internet roundtable social media marketing location-based services gowalla yelp check-ins check-in services car zar luther lowe automotive internet roundtable dealers social networking sxsw digital automotive multimodal

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Mary S. Butler

Presentaciones

My Car is Talking But What's it Saying?

Social Networking: Should it be more about Relationship Building than Selling Cars?

Location, location, location: The next big thing in social media marketing

Are You Keeping up with Connected Consumers?

Fundamentals of Content Auditing

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How eBay makes product content work globally

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“If they would just listen to us...”: Turning Internal Client Relationships into Collaborations

Pillar Content Strategy

Testing Taxonomies: Beyond Card Sorting

Acquia Platform Updates and Capabilities

Olympia technology for marketing pdf

Acquia Platform Update: New Features and Capabilities

Introducing the Content Canvas

Innovation Workshops: Maps and monsters

Words and the design process - InVision design talks webinar

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Content Design for the Conversational UI - STC Summit 2018

Creating a Website Sitemap

Metadata Primer

DITA Quick Start

Building Buy-In: Internally Positioning UX for Executive Impact

Money Talks by Emily Shields

Establishing a Brand-driven Message Architecture WebVisions NYC

Content Modelling for Personalisation Mar2016

Content Auditing: Unearthing the Substance of Your Brand

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Content Modelling for Personalisation

Content Strategy for Everything

Metadata is a Love Note to the Future

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Defining Content Architecture