Personal Information
Organización/Lugar de trabajo
Greater New York City Area United States
Sector
Advertising / Marketing / PR
Sitio web
www.thedifferenceengine.co
Acerca de
Farrah believes that a customer-centric approach is essential to designing innovative products and services. She created The Difference Engine to help companies apply this approach to drive brand and business growth.
Her expertise in digital strategy and design; technology, web, and mobile trends; mobile utility; and product and service design ensures her clients’ brands and strategies deliver a seamless experience online and off. She has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. She has been a copywriter, digital creative director, group planning director, brand strategist, and innovations lead, working
Etiquetas
lean planning
lean strategy
lean research
marketing and advertising
market research
measurement
digital strategy
customer development
leandaywest
lean in
women
brand strategy
digital marketing
design thinking
innovation
customer discovery
mobile marketing
product strategy
learning to code
coding
railsconf
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womenwtf
gender
apis
start up
art directors club
analytics
marketing strategy
brand management
business development
new business
hyper island
social media measurement
scamp2012
focus group
games
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advertising agency
gps
mobile web
augmented reality
qr code
location based services
strategy
4as
mobile culture
smartphones
mobile technology
#leanignite #leanplanning #leanagencies
planningness
agile planning
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