Ernest Riba

Argentina Argentina

Head of Strategy & Innovation en Wunderman

Advertising / Marketing / PR

Creative strategist interested in transformation processes related to branding, technology & new organizational structures. Presently Head of Strategy and Innovation at Wunderman and founder of the Wunderman Invention Platform (WIP). I lead a multidisciplinary group of digital-first specialists responsible for: strategic brand planning, shopper marketing, product design and innovation. Committed to the development of new platforms to meet both, the clients and the agency challenges, by connecting: - Strategic Brand Planning: responsible for understanding cultural and technological changes to create relevant & mobilizing brand platforms and experiences. - Wunderman Invention Platform (...