Anne McCrossan

London, United Kingdom United Kingdom

Founder, Visceral Business

Apparel / Fashion

I'm a specialist in organisational transformation and digital business strategy, particularly P2P organisations and developing networked capital for businesses in the digital economy. My focus is on creating value through interactive experiences and designing data-enabled environments. I was part of the team that launched Apple in the UK in 1984 and have experience in corporate transformation, identity design, data-enabled strategy, user-led business models, networked performance cultures, quantified organisation and coined the phrase in 2011. Client experience covers many sectors including retail, fmcg, tech, financial services, travel, leisure, B2B, pharma, professional services, not ...