Four Quadrant LLC

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priorities for it customer experience (cx) maturity cx maturity b2c digital b2b digital adoption of ai ai cloud services gartner’s latest hype cycle for ai eight new ai-based technologies new ai-based technologies insights are from gartner hype cycle for ai demystify ai to improve adoption ai-based technologies ai to improve adoption gartner hype cycle for artificial intelligence ai platform as a service how to improve ai improve ai adoption how to improve ai adoption analytics spending marketing analytics spending marketing analytics spending in b2c marketing analytics spending in b2b analytics usage marketing analytics marketing analytics usage marketing analytics usage in b2c marketing analytics usage in b2b marketing analytics usage in b2b & b2c about marketing analytics b2c about marketing analytics b2b about marketing analytics the truth about marketing the truth about marketing analytics marketing analytics b2c truth about marketing analytics b2c marketing analytics b2b the truth about marketing truth about marketing analytics b2b the truth about marketing analytics b2b security spending by segment security services forecast spending on security services forecast information security market demand for security services drivers for security spending privacy concerns information security products spending on information security spending on information security products global security global security spending global information security spending security research spending research security enterprise security spending research enterprise security executives factors that determine the prioritization of secur expected change in enterprise security spending prioritization of security spending top enterprise security spending priorities enterprise security executives reporting structure enterprise security budget allocation enterprise security spending priorities security executives reporting change in enterprise security spending retaining sales talent strategies for retaining sales talent example of a sales strategy on one page what executives spend their time on example of a sales scorecard an example of a profile for an account manager top reasons why sales people quit global labor market survey annual global labor market survey gartner's labor market survey gartner's global labor market survey gartner's annual global labor market survey sales retention scorecards sales rep compensation sample scorecards sales retention sales retention & sample sales scorecards the b2b purchase decision b2b tech purchase decision b2b tech purchases enterprise technology committees timeline for b2b tech purchases b2b tech purchase process technology buying committees buying committees enterprise technology buying committees roles in the b2b tech purchase process enterprise b2b buyers enterprise buying process technology buying process enterprise technology enterprise technology buying b2b buyers enterprise technology buying process marketing skills gaps predicted how important is ai for marketing to attain goals how likely are marketers to use ai for content str artificial intelligence marketing machine learning marketing ml marketing ai marketing increasing marketing roi ai and ml in marketing machine learning in marketing ai and machine learning ai and machine learning in marketing cloud platform assessment content platform assessment criteria to assess content platforms assessment criteria for cloud content platforms criteria to assess cloud content criteria to assess cloud assess content platforms assessment criteria for cloud platforms assessment criteria for content platforms assessment criteria for cloud content assess cloud platforms assess cloud content platforms assessment criteria cloud content platform assessment cloud assessment criteria to assess cloud content platforms cloud content assessment cloud content platform it budget changes it budget shift majority of it budgets are for maintenance increase budgets for tech purchases cost savings from it efficiencies factors driving it budget shift where cost savings are being reinvested current trends influencing tech investments threat of major security breach security budgets increase it budget changes in next 12 months tech purchases budgets for tech purchases tech investments cio tech purchase cio purchase intentions cio tech intentions tech purchase intentions cio tech purchase intentions ai is used on ad campaign ai is used on ad campaign execution machine learning use cases in retail cmos are using ai using ai how cmos are using ai uses of ai in marketing marketers planning to use ai ai for marketing personalization ai in email marketing reasons to use ai for marketing personalization ai in email email marketing ai in online advertising ai in online percentage of marketers planning to use ai ai changes marketing ai marketing top uses of ai in marketing how ai changes marketing cios favor consumer metrics key for cios rules of digitization the rules of digitalization have changed impact cios business model changes impact cios consumer experience is key for cios who in the enterprise is responsible for cybersecu the risk & reward of consumer engagement a product-centric approach towards digitalization digital transformation is a rebalancing act for ci rebalancing the technology portfolio cybersecurity is a threat for cios threat for cios digital fuels growth for enterprises digital fuels growth digital cios impact of digital impact of digital on cios the impact of digital on cios digital first business strategy digital business adoption definition of digital business objectives of digital business technologies behind digital business digital business dollars business objectives for digital business digital transformation stage digital business initiatives digital transformation adoption how smes finance growth key sme strategies for growth smes effectiveness in dealing with business tech priorities for smes smes confidence in the economy what contributes most to an smes financial perform smes attract & retain talent how smes attract & retain talent smes concerns on data & trade smes confidence sme strategies to improve productivity what tech are smes looking to deploy sme growth smes look for innovation smes effectiveness smes and digital sme growth & profit margins sme update sme market sme market update purchase process tech process tech purchase role & influence of the technology decision makers tech recommenders tech influencers tech decisions technology decision makers tech purchase process length influence of the technology decision makers tech purchasers influencing technology purchases tech buying cycle tech buyers tech purchase process technology purchase operational efficiency and the cio revenue generating initiatives for the cio strategic responsibilities of the cio tech budgets for the cio transformational responsibilities of the cio functional responsibilities of the cio cios focus cios influence expanding role of the cio cios are driving digital investments role of the cio the expanding role of the cio abm platforms abm software account-based-marketing (abm) software abm analysis abm vendor abm vendor analysis cagrs for ww public cloud service market public cloud service forecast public cloud service revenue public cloud service forecast by segment public cloud service revenue by segment public cloud service revenue forecast by segment ww public cloud service forecast ww public cloud service revenue ww public cloud service forecast by segment ww public cloud service revenue by segment ww public cloud service revenue forecast by segmen ww public cloud service revenue forecast iaas spending paas spending platform-as-a-service (paas) spending infrastructure-as-a-service spending on gartner predicts the worldwide public cloud servic gartner predictions for public cloud service marke public cloud service revenue & forecast use cases for ai ai solutions ai applications by industry ai penetrating departments most popular ai use cases ai agendas custom ai solutions ai initiation ai leaders ai movers adopters of ai early adopters of ai ai initiatives ai applications core ai use cases ai use cases use cases of ai use cases and buyers of ai target markets and use cases for ai abm go to market performance abm fundamentals abm practitioners percentage of marketing budget allocated to abm evaluate abm programs metrics to evaluate abm programs marketing budget allocated to abm number of target accounts actively pursued in an a abm budget focused on customer acquisition execute abm programs abm budget composition abm metrics & benchmarks abm metrics abm budget expectations abm budge abm best practices abm to drive business growth account based marketing best practices webinar registrations by day industry benchmarks for webinar registrations by d industry benchmarks for webinar on-demand webinars on-demand webinar participation on-demand webinar participation rates webinar participation rates live webinar participation live webinar participation rates webinar research study global webinar research study span global webinar research webinar registrants higher webinar registrants drive webinar attendance webinar research webinar benchmark webinar benchmark research 2019 webinar research 2019 webinar benchmark research technologies enterprise content marketing enterprise content marketing team enterprise content marketer’s proficiency with tec enterprise content marketer’s proficiency content marketing strategy enterprise content marketer’s spend money how enterprise content marketer’s nurture creating enterprise content enterprise content marketing issues content marketing issues enterprise content marketing goal content marketing budgets enterprise content marketing budgets nterprise marketers enterprise content marketers enterprise marketing findings content marketing findings enterprise content marketing content marketers enterprise content marketing findings tech plans adapt to deal with uncertainty capital budgets as a percentage of it spending the it budget enough to support the business how tech plans adapt to deal with uncertainty it skills shortage spending priorities by it initiative what functions suffer from an it skills shortage budgets as a percentage of it spending it budgets managed outside of it ww it spending growth worldwide it spending forecast it spending forecast ww it spending understanding it spending cloud delivery models driving the need to cloud migration adoption for enterprises & smbs budgets allocated to cloud computing xecutive management driving the need to cloud migr cloud adoption for enterprises & smbs migration to cloud delivery igration to cloud cloud computing adoption it budgets allocated to cloud computing drivers for cloud computing adoption cio lead digital transformations factors impending digital transformation post mortem of digital transformation transformation projects digital transformation projects digital transformation goals priorities for cdo lead digital transformations priorities for cio lead digital transformations roi of digital transformation projects cdo lead digital transformations ceo lead digital transformations leadership of digital transformation projects priorities for ceo lead digital transformations post mortem of digital transformation projects immersive technologies edge computing empowered edge digital twins ai-enabled tools ai-enhanced solutions ai-driven capabilities ai frameworks and ai platforms build ai-powered solutions ai-driven development generate analytics insight analytics capabilities augmented analytics autonomous things b2b trends 2019 b2b trends tech 2019 trends 2019 tech trends 2019 b2b tech trends 2019 the top sdr management challenges for sdr management by year compensation average spend on technology per sdr what technologies are sdr functions adopting number of attempts for a b2b sdr to contact a pros average pipeline sourced for b2b sdrs industry average quota for b2b sdrs sdr variable compensation components industry average attrition rates for sdrs industry ratios for sdrs to aes goals for sdr function manage sdrs manage b2b sdrs kpi sdrs kpis b2b sdrs kpis to manage b2b sdrs percent of marketing spend on analytics marketing spend on marketing analytics percent of marketing budgets spent on domestic mar percent change in marketing budget percent change in marketing budgets marketing spend as a percent of revenues marketing as a percent of revenues marketing spend as a percent of company revenues marketing as a percent of a company’s budget marketing budgets as a percent of a company’s budg marketing as a percent of revenue marketing spend as a percent of revenue percent of company revenue marketing spend as a marketing by growth strategy marketing spend by growth strategy marketing benchmarks cmo benchmarks cmo marketing benchmarks align marketing metrics marketing investments cmo’s multichannel marketing marketing budget is allocated cmos prioritize multichannel marketing budget marketing success spend on marketing marekting budget allocation cmo budget allocation cmo-budget-allocation-2019 digital business digital- first strategy digital busiiness survey digital business transformation digital business transformation survey the sate of sales enablement state of sales enablement sales enablement technology priorities sales enablement technology sales enablement priorities sales enablement function dedicated sales enablement function gartner predictions 2019 gartner predictions technology predictions technology predictions for 2019 gartner technology 2019 gartner technology for 201 gartner technology predictions for 2019 future role of the cio collaboration between it and lob delivering digital transformation business initiative driving it investments it investments megatrends in analytics cio driving digital transformation cios driving transformation cio driving transformation digital is reshaping b2b marketing cio driving digital cios transformation cios digital cios digital transformation driving digital transformation cios are driving digital cios are driving digital transformation cloud adoption keeps expanding evaluate cloud vendors cloud investments implementing cloud applications migrating to the cloud cloud computing plans cloud computing how it decision makers evaluate cloud vendors top business goals driving cloud investments cloud computing creates new roles & functions top challenges to implementing cloud applications applications migrating to the cloud organizations cloud computing plans marketing tech marketing insights marketing trends marketing insights 2018 marketing trends 2018 marketing trends & insights marketing trends & insights 2018 sales activities sales rep capabilities sales forecasts sales quotas sales quota sales performance levels sales performance sales insights sales trends sales trends 2018 sales insights 2018 sales trends & insights sales trends & insights 2018 martech budgets martech budget martech spend digital marketing ad spend implementing martech martech research martech market research digital transformation process digital it decision process digital it decision making digital it decision making process digital & the it decision making digital & the it decision making process digital transformation it decision process digital transformation it decision making transformation it decision making process digital transformation & the it decision making digital transformation & the it decision making pr transformation survey digital transformation survey state of digital survey state of transformation su state of digital transformation state of digital transformation survey idg - digital survey idg - transformation survey idg - state of transformation survey idg - digital idg - state of digital survey idg - state of digital transformation idg - state of digital transformation survey digital roi mckinsey digital strategies digital investment focus mckinsey on digital transformation economics of digital digital penetration by industry mckinsey on digital transformation strategies digital impacts supply digital disruption mckinsey on digital strategies rate of digitization by industry best in class digital best practices digital best practices digital transformation & strategies mckinsey on digital transformation & strategies gartner cmo survey gartner cmo spend survey 2018 gartner cmo spend survey 2017 gartner cmo spend survey 2017-2018 gartner cmo spend survey cmo’s budget cmo results cmo budget results cmo survey results cmo budget survey cmo budget survey results hfs intelligent operations report accenture intelligent operations report future of intelligent operations intelligent opera future of intelligent operations report future belongs to intelligent operations future belongs to intelligent operations report the future belongs to intelligent operations the future belongs to intelligent operations repor operations & data operations & data analytics data analytics investments operations & intelligent data investments intelligent analytics investments intelligent data analytics investments intelligent operations & analytics investments intelligent operations intelligent operations & data intelligent operations & data analytics intelligent operations & data analytics investment deep learning machine learning (ml) artificial intelligence primer an ai primer ai primer an artificial intelligence primer an artificial intelligence (ai) primer instagram user base snapchat user base comparison of snapchat and instagram user bases snapchat users by age snapchat user penetration by profile of facebook users facebook ppc ad base social network users by age distribution of social network users by age kylie jenner's snapchat tweet kylie jenner's billi kylie jenner's $b tweet kylie jenner's billion dollar tweet kylie jenner's billion dollar snapchat tweet tech priorities 2018 cio priorities cio priorities 2018 cio tech priorities 2018 it tech spending 2018 tech spending 2018 it tech gartner tech spending gartner it tech spending gartner 2018 tech spending gartner 2018 it tech role of technology decision makers it spending research b2b decision making technology decision making b2b technology b2b technology decision b2b technology decision making it technology spending research computerworld forecast it budgets 2017 computerworld forecast study - it budgets computerworld forecast study - it budgets 2017 computerworld forecast study saas renewal saas upsell saas expansion saas customer acquisition cost (cac) saas sales & marketing expense saas fte efficiency saas full time employees saas graphics saas benchmarks graphics saas benchmarks saas research saas survey research saas company saas company survey research private saas private saas company private saas company survey private saas company survey research qbr ppt presentation qbr powerpoint presentation qbr presentation quarterly business review ppt presentation quarterly business review powerpoint presentation quarterly business review presentation quarterly business review (qbr) ppt presentation quarterly business review (qbr) powerpoint present quarterly business review (qbr) presentation marketing investment marketing expense allocation marketing capital budget marketing p&l marketing budget trends marketing priorities cmo spending cmo spending results cmo spending survey cmo spending survey results abm programs b2b account based marketing programs b2b abm programs b2b account based marketing tactics account based marketing tactics account based marketing (abm) tactics b2b abm tactics b2b account based marketing (abm) b2b account based marketing (abm) tactics abm strategy overview abm barrier for abm barrier for account based marketing (abm) abm challenges account based marketing (abm) challenges abm adoption account based marketing (abm) adoption roi for account based marketing (abm) account based marketing (abm) b2b abm strategy overview b2b abm strategy b2b map vendors questions to ask b2b map vendors adoption of marketing automation platforms map platforms evaluate b2b marketing automation evaluate b2b marketing automation platforms b2b map checklist b2b map map buying checklist marketing automation buyer’s checklist b2b map buying b2b map buying checklist b2b predictive marketing analytics checklist b2b predictive marketing analytics buyer’s b2b predictive marketing analytics b2b predictive marketing b2b predictive b2b predictive marketing analytics solutions b2b predictive marketing analytics vendors b2b marketing analytics buyer’s b2b analytics buyer’s checklist b2b marketing analytics buyer’s checklist martech investments marketing technology strategy martech stack tech priorities study tech priorities poll cio tech priorities poll cio tech priorities poll from idg computerworld it priorities forecast 2017 computerworld it computerworld it priorities forecast computerworld it priorities it priorities forecast it priorities forecast 2017 analytics security technologies data loss prevention tools behavior monitoring & analysis cloud-based cybersecurity services idg enterprise security research enterprise security cloud access security brokers insider threats mitigate risk security solutions data classification disaster recovery-as-a-service cloud research database-as-a-service idg enterprise’s cloud computing cloud computing research highlights storage-as-a-service idg enterprise’s cloud computing survey enterprise’s cloud computing survey marketing insights and trends top marketing success measures managing the customer journey top areas for increased digital spending top marketing challenges creating a shared customer experience key marketing insights and trends state of marketing – by country state of marketing top marketing priorities anticipated growth of tools and tech top challenge for sales teams sales reps spending time state of sales research sales reps who are personal consultants sales reps aren’t spending most of their time se most important sales objective admin tasks impede sales reps inefficient processes hinder sales teams administrative tasks impeding sales reps inefficient sales processes how sales reps spend most of their time most effective communication channels sales reps rate communication channel impact with sales intelligence experience with sales intelligence growth expected for sales intelligence and automat sales teams experience with sales intelligence major growth expected for sales intelligence sales most effective communication channels state of sales sales intelligence and automation top sales teams experience with sales intelligence state of sales – insights & trends top sales teams experience state of sales – insights growth expected for sales intelligence intelligent selling capabilities sales reps rate each communication channel state of sales – trends sales performance optimization sales performance analysis 2016 sales performance optimization study sales performance optimization study from cso sales performance optimization study sales management objectives and barriers sales management objectives gartner marketing spend gartner cmo spend research cmo spend research gartner cmo research gartner spend research gartner marketing spend research 2016 technology fast 500 rankings technology fast 500 rankings north america technology fast 500 rankings deloitte technology fast 500 rankings deloitte’s technology fast 500 deloitte’s technology fast 500 rankings north america technology 500 technology fast 500 rankings from deloitte north america technology fast 500 agend for cios idgs cio research idg state of the cio research cio survey idgs state of the cio research state of the cio research idg state of the cio research fastest technology companies fastest growing tech companies fastest growing technology companies in na deloitte's fast 500 deloitte's 2016 technology 500 deloitte's technology fast 500 2016 technology fast 500 fastest growing technology companies technology companies growing tech companies growing technology companies deloitte's 2016 technology fast 500 account based sales & marketing account based sales what is account based sales & marketing ultimate b2b annual planning ultimate b2b annual planning template saas company survey highlights pacific crest private saas company survey saas survey highlights 2016 pacific crest private saas company survey pacific crest saas company survey highlights saas benchmarking stats pacific crest saas company survey annual planning b2b annual planning template planning template b2b annual planning annual planning template saas sales saas transactional saas enterprise saas sales model saas sales models saas saas self service saas marketing gartner algorithms gartner iot gartner go to market strategy assumptions gartner predicts gartner data center storage gartner augmented reality gartner innovatiuon gartner wearables gartner it predictions gartner mobile apps gartner web browsing gartner go to market assumptions gartner go to market sales strategy direct sales strategy direct sales strategy template direct a b2b direct sales strategy template b2b direct sales strategy idg's research survey idg’s big data analytics research survey idg’s big data idg's analytics research survey idg’s big data analytics idg's analytics survey idg’s big data analytics research idg's big data research survey go to market plan outline market plan outline cloud adoption enterprise multi-cloud strategy state of cloud computing state of the cloud report from rightscale using cloud computing using cloud state of cloud adopting cloud computing state of the cloud report adopting cloud state of cloud computing report cloud computing report b2b content marketing marketing metrics market plan assumptions b2b saas metrics b2b of digital marketing metrics periodic table b2b market plan saas metrics b2b plan assumptions digital marketing metrics go to market plan assumptions b2b go to market plan assumptions outbound email campaigns opportunistic demand creation plan understanding the buying process identify a specific use case penetrate a set of accounts account based go-to-market-plan b2b go-to-market b2b go-to-market plan total available market integrated sales and marketing coverage model b2b go to market strategy integrated sales and marketing programs penetration rates competitive differentiation go-to-market sales challenges sales & marketing resources gtms - sales & marketing gtms - sales resources gtms - sales & marketing resources gtms - resources compelling sales message gtms gtms - marketing resources b2b go-to-market organizational structures b2b strategy & the brand b2b gtm org b2b gtm strategy b2b go-to-market strategy go-to-market organizational strucutre b2b strategy & field marketing b2b go-to-market strategy for 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