Personal Information
Organización/Lugar de trabajo
Toronto, Canada Area Canada
Ocupación
Business Growth Specialist and Part-time MBA Professor at the Schulich School of Business
Sector
Advertising / Marketing / PR
Acerca de
Over the past decade, just about everything about business has changed… irrevocably. Business strategy must change accordingly. I can help.
Brands must boldly declare who they are. In the recent economic crisis, many companies cast a wider net, trying to appeal to almost everyone. With multiple marques in a category doing similarly, the lines between the brands blurred; most brands no longer resonate deeply with anyone.
It doesn't serve your business/ brand to be beige, bland or boring. You can't, however, be loud simply for the sake of making noise. Not only must you must offer a great product or service, one that offers solid value for the money, today's customers increasingly buy bra.
Etiquetas
employees
corporate crisis
crisis
talent management
employee retention
strategy
manager
employee discipline
correcting behavior
job performance
work mistakes
job accidents
training
profitability
damage control
emergency preparedness
reputation
accidents
corporate strategy
incidents
mitigating risk
risk
business success
business strategy
brand
business
organisations
communication
employee communication
coporate communication
change management
organizational change
change dynamics
m&a
mergers
m & a
mergers and acquisitions
competitive advantage
competitor
competition
best customer
market research
research
crm
customer
blue ocean
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