Jacco vanderKooij

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Do you know a large Midwest family? Well, if you do, then you know me. I am the youngest of eight, raised in a small farmers' village in the Netherlands. If I picked an apple from the wrong tree on my way home from school, my parents would know about it before I got off my bike. The family name was like a bank account, and my family had been putting their savings in it for over 50 years. We were not rich, but known for our hard work, and willingness to help others. So we did not need a lot of money, for my family reputation was our most valued asset and trust was the currency we traded in every day. Fast forward to today, a time where the (as a) Service business model is impacting ma...

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