Heather McQuaid
15
Seguidores
Personal Information
Organización/Lugar de trabajo
London, United Kingdom United Kingdom
Ocupación
Co-founder of Future Tonic, helping companies create successful products & services using Human-Centred Design
Sector
Design
Sitio web
http://www.futuretonic.co.uk
Acerca de
After 20+ years’ experience working for design agencies (MAYA, Conchango, and PDD), helping clients create useful, usable and desirable products, services and experiences, I joined forces with with a former colleague, Maeve Keane, to start our own business--Future Tonic. We help organisations innovate--reliably, repeatedly and with reduced risk--by applying a human-centred approach to design.
I get a kick out of connecting ideas from disparate fields, including the neuropsychology of creativity, business model canvases, and human-centred design, to create intriguing mash-ups that challenge assumptions. I'm a strong proponent of experiential learning--learning by doing--and a certified i...
Etiquetas
design thinking
business model
innovation
thinking
creativity
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