Personal Information
Organización/Lugar de trabajo
Greater New York City Area, NY United States
Ocupación
Author, “The Digital Transformation Playbook.” Keynote speaker. Consultant. Faculty, Columbia Business School.
Sector
Apparel / Fashion
Sitio web
http://www.davidrogers.biz
Acerca de
David Rogers, a member of the faculty at Columbia Business School, is a globally‐recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is author of four books, including “The Network Is Your Customer,” and his new book, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age” (Columbia University Press).
At Columbia Business School, David teaches global executives as faculty director of Executive Education programs on Digital Business Strategy and Digital Marketing, as well as the Google-Columbia CMO Academy. David’s recent research has focused on big data, the Internet of Thi...
Etiquetas
digital marketing
customer networks
social media
marketing
mobile
roi
digital strategy
futureof
big data
artificial intelligence
digital
brand
metrics
david rogers
strategy
competition
technology
brands
innovation
market research
columbia business school
global
data
cybersecurity
cmo
advertising
trends
future
professional services
b2b
social media marketing
tablet
loyalty program
retail
showrooming
consumer
algorithm
perial media
measurement
qr
marketing roi
marketing funnel
marketing strategy
twitter
facebook
research
syndication and feeds
davidrogersbiz
brite conference
crowdsourcing
customization
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