Christian Lafrance

Sydney, Australia Australia

Customer Driven Innovation & Experience - CX Director M&C Saatchi

Design

Experience across the entire Customer Experience design lifecycle with a focus on strategy and innovation to create products/services that resonate with customers, enable competitive advantage and drive more value per customer. CUSTOMER EXPERIENCE STRATEGY - Expertise in managing and communicating customer research to generate actionable insights and derive strategy & designs across multiple channels. - Complete customer life-cycle analysis and modelling: aptitude to identify pain points and opportunities to differentiate and increase conversion/retention. - Ability to reconcile customer experience and business viability – holding two multifaceted Master degrees ranging from design, inno...