Pieter S Verasdonck

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"Traditional “disruptive” marketing methods are declining in their effectiveness due to constant technological advancements. Modern day consumers are highly informed and are empowered to pick ‘n choose the type of marketing messaging they are exposed to. An effective marketing strategy supports and works in synergy with multichannel strategies to deliver the perfect “pulling force”. By using lead nurturing and personalised content marketing strategies companies can vastly improve the quality of their leads and leading them further along the conversion funnel. Closing the loop, by tracking and analysing the effectiveness of your marketing efforts, is as important as closing the sale." ...

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