Petra Hock

Munich Area, Germany Germany

Digital Innovation HR at AUDI AG

Automotive

I am a communication science enthusiast and since early years professionelly curious on how society changes with digital media. My professional past lies in Media, Marketing and Business Development. In the last years it changed to Digital Culture, Social Collaboration and Organizational Change. This is what I do right now: Creation – transferring digital trends into the company – and creating a digital mindset Consulting – all about digital transformation, cultural change and work in the digital age Transfer – building bridges and networks into the digital world Open up new paths - experiment and innovate