Adam King

Sydney, Australia Australia

Personalisation Engineering Lead at IAG

Technology / Software / Internet

Growth/Digital Marketing Strategy, Digital Analytics, Personalisation and Conversion Optimisation Specialist. Creative, Analytical with Strong Business Acumen. Proven leader in the strategy, implementation and execution of growth, digital optimisation, personalisation, segmentation and analytics programs. Adam has the rare ability to take on and absorb huge amounts of information, then distil into action. He is always striving to improve business processes and provide a competitive advantage.