L. Jennette Banks

Portland, Oregon Area United States

Digital Strategy, Analytics, and Trial Optimization

Technology / Software / Internet

I'm a Digital Strategist with expertise in data-driven technical search optimization with over a decade of experience as an organic search engine optimization and findability expert for IBM Web properties.I create digital strategies to help sites reach their local and global target audiences — using marketing tactics in organic search, social media, and paid search. I'm currently the Search Marketing Manager at IBM developerWorks. Specialties: search engine optimization, SEO, content marketing, technical writing, B2B marketing, enterprise search marketing, search program management, organic and natural search, technical marketing, online communities, technical editing, web strategy, o.