Rebecca Lieb

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Content strategy, content marketing and digital marketing Innovation. As a high profile and well respected analyst, practitioner, strategist, advisor, author and speaker, I've been at the forefront of digital advertising and media since the beginning. I've also published a significant body of original research, including a large body of work on the topics of content marketing, content strategy and converged media. I have deep experience in marketing for media and tech companies, often with a global purview, and have also served as a strategic advisor and corporate trainer to a wide range of brands such as Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, Cisco, DuPont, Pinterest, ...

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[Report] Defining and Mapping the Native Advertising Landscape, by Rebecca Lieb

Altimeter, a Prophet Company • Hace 10 años

50 Stats You Need to Know About Content Marketing

NewsCred • Hace 10 años

[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned & Earned Media, by Rebecca Lieb and Jeremiah Owyang

Altimeter, a Prophet Company • Hace 11 años

Working with-industry-analysts

Susan Etlinger • Hace 11 años

[Report] Content: The New Marketing Equation, by Rebecca Lieb

Altimeter, a Prophet Company • Hace 12 años