Rebecca Lieb

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Content strategy, content marketing and digital marketing Innovation. As a high profile and well respected analyst, practitioner, strategist, advisor, author and speaker, I've been at the forefront of digital advertising and media since the beginning. I've also published a significant body of original research, including a large body of work on the topics of content marketing, content strategy and converged media. I have deep experience in marketing for media and tech companies, often with a global purview, and have also served as a strategic advisor and corporate trainer to a wide range of brands such as Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, Cisco, DuPont, Pinterest, ...

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Rebecca Lieb

Contextual Campaigns: Content, Context & Consumer Connections in a Post-Screen World

From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital Content to Power In-Store Sales

[Report] Real-Time Marketing: The Agility to Leverage 'Now' by Rebecca Lieb

Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise

The Converged Media Imperative

Content: The New Marketing Equation - Altimeter Group Research