Eva Hasson

Israel, none Israel

Strategic Planning Information Specialist at BBR Saatchi & Saatchi

Trendspotter and advertising addict. I'm a culturally driven strategist who believes in exploring new and innovative strategies for connecting brands with consumers. The way I see it, my job is to connect the dots. Bring human insight. Shine a light on new behavior. Leverage existing trends, cultural contexts and behaviors to create social currency for brands. I believe in ideas that are built social, not fitted back into "social media". Great ideas make me smile. Specialties: brand strategy; non-traditional briefing; trend/cultural/mindshift reporting