Connie Bensen Lund

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Connie Bensen has provided visionary leadership in social marketing for companies ranging from tech start-ups to Fortune 50. Connie defined the Community Manager role in 2006. Her ongoing mentorship has dubbed her 'the Godmother of Community'. In 2008 her work at a tech start-up pioneered the use cases of social data and insights across business functions. She authored a series of ten white papers on the ROI of Social Media. She presently leads global social strategy at Dell and can be found presenting at social media conferences around the world.

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Connie Bensen Lund

Customers in Control: The ROI of Listening to your Customers' Needs

First Priority for a Social Media Strategy: A Brand Audit Using a Social Media Monitoring Tool

A New Paradigm for PR Measurement: The ROI of Using a Social Media Monitoring Tool

The Five Steps of an Integrated Social Media Campaign

Creating Products They Want: Consumer Driven Innovation via Social Media Monitoring