Anastasia Simitsis

Montreal, Canada Area Canada

VP Strategy & Experience design at Valtech Canada

I’m all about creating great digital strategies and experiences that both fulfill user needs and business goals. For the past 15 years, I have worked close with marketing, product and IT teams on incorporating human centered thinking into the design process to create useful, usable and engaging digital experiences. My mantra: Great user experience doesn’t just happen. It requires research, experience strategy definition, functional and creative design, really great content, constant evaluation and optimization. Most of all, it requires bringing different disciplines together to creatively collaborate. I love bringing the best out of people and teams...i'm a positive trouble-maker ;) I sp...