Renee Ducre

Greater Atlanta Area United States

Global Marketing Director, IBM Social Business

Advertising / Marketing / PR

Selected to drive the go-to-market execution and evangelism for IBM’s Social Business strategic growth initiative including communications, social media, event management, digital /web marketing and analytics, and demand programs. Establishing Key Performance Indicators (KPIs) dashboard and management system to track pipeline, leads, and overall progress (e.g., Share of Voice, etc.). Deploying social listening tools and search engine optimization analytics to improve performance of digital /social marketing campaigns. Liaison to geographies providing guidance to drive key messages, product announcements, and demand programs. Special focus on better leveraging client success stories ...