Martin Jordan

service design jobs-to-be-done jtbd design design thinking iot internet of things product design services user experience service innovation user needs innovation jobs user-centered design berlin customer service customer experience customer jobs research customer development value creation lean teaching university machines job story experience apps marketing tools methods and theories products and services workshop frameworks security ethics privacy big data data ux digital transformation service citizen experience ux design government citizen technology conference sxc15 service experience interviews customer insights needs interview insights qualitative research market research context strategy user research value product development development lean ux agile product management product owner connected devices smart home smart city touchpoints objects business design value proposition resources class course students hardware cognition persona prototype cognitive scenario sense inspiration brand utility tool brand service utility brand communication teaching resources process methodologies input global service jam methods