Gulsum Kayis Arslan

16 Seguidores

Senior marketing executive with 18 years of progressive experience across multinational brands and several startup operations. B2C and B2B marketing expert across cornerstone industries FMCG, distribution, MICE & live events. Sustainable market growth and regional marketing structuring in emerging markets in the MENAT region covering Turkey,Saudi Arabia, UAE, Kuwait, Lebanon, Jordan, Iraq, Iran, Egypt, Algeria and Pakistan. Specialized in brand development, brand building, strategic planning, market & category development, change management, revenue management, customer journey & satisfaction Key Skills: Strategy Planning,Business Planning,Brand Equity,Brand Development,Process Developme...

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Gulsum Kayis Arslan

Introduction of Booking.com

Booking.com: Best in Class Case Study

Trivago - one of the largest hotel search engine

Travertex Pitch Deck

Brand architecture strategy

Event Marketing Research: Pre Event, Onsite and Post Event Marketing Best Practices

Trade Show Booth Game Solutions

How to Use LinkedIn For B2B Sales Prospecting,

2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris

Chemlinked Food Portal Service_Mondelez

The Importance of Brand Purpose

The relationship between ‘brand purpose’ and ‘brand communication’

Global Brand Purpose

Purpose-driven Growth | Brand Building Trends in 2015 _ Full report

Growing a Brand. Growing a Team.

Brands at the Speed of Life - Designing a purposeful brand, powerful experiences and the organisation

Farm to fork ppt

Farm to Fork - A Supply Chain Perspective

Work Rules!