1. Infotainment Innovation The Next Generation of Car Technologies

2. Team JacklineAnkomah Alexander Bergen Hussein Kassam Zubaida Mustafa TseringTanzin Nader Mahmoudi

3. Agenda Situational Analysis Key Players Target Market Future Trend Future Trend Marketing Benefits Now 10+ years 5 years

4. What is an in-car infotainment system?

5. Situational Analysis

6. Situational Analysis

7. Situational Analysis

8. Key Players

9. Key players Sync Voice Recognition 10000 voice command LCD Screen Audible text messages USB & iPod connection Emergency Automatic Calling

10. Key players Connect Drive Online tracking Teleservices Hands-free MP3 connectivity Internet connectivity Internet radio

11. Key players IQON (concept) 8-inch touchscreen Audio streaming Saab IQON store Apps 3rd Party software development 500 hardware sensors

12. Key players My Link Voice Recognition Navigation Hands-Free Pandora Internet-Radio MP3 connectivity USB connect

13. Key players ENTUNE Internet tethering Voice recognition Touch screen Apps Safety Telematics Microsoft Embedded

14. Key players Windows Embedded Leading provider of Infotainment Customized user interface Tell Me speech technology MP3 connectivity

15. Key players Android Android Apps Store Mobile Android template 3rd party software Evolving product cycle Open innovation strategy

16. Key players QNX Music playback Navigation system Social media Internet connectivity Apps store

17. Millennials (25 -35 yrs old) Large volume entering market Digital Natives Internet Multi-media Social media Increased productivity Safety Concerns http://www.avclub.com/articles/mtv-will-make-sad-millennials- feel-all-better,52319/ So what?

18. so what ? Convergence Technology Integration of PC, cellphone , TV, MP3 player, and vehicle

19. Target Market

20. 45-55 Early BoomersFast paced industries No dead zone Productivity Business oriented 25 - 34 Gen Y Tech Savvy Male Early adopters 40% market 67% male Internet User 35-45 Gen X Suburban families More drivers High buying power Entertainment & safety Target Market

21. 1 - 5 years Trend

22. 1 - 5 years Trend 3 Tier System Hardware Operating System Apps/ 3rd party software {

23. 1 - 5 years Trend Hardware Voice Recognition Internet Connection Touch Screen Light sensor Integrated camera Fuel and speed monitoring GPS

24. 1 - 5 years Trend Operating System Android, Microsoft Windows (WEA), RIM (QNX) Apps / 3rd party software Video Conference Social Media Car diagnostic app Customized interface Email and SMS Connect2Car

25. Video

26. 1 - 5 years Trend Hindrances Safety concerns Distraction Voice recognition and accuracy

27. Future trends 10+ years Trend

28. 10+ years Trend Intelligent Consoles Smart Consoles Vehicle Now 10+ years 5 years

29. Watson! The Future is Artificial Intelligent Consoles

30. Video

31. 10+ years Trend Watson Applications No pre-programmed demands Interprets natural language Personal assistant Embedded NFC chips New apps concept Increased productivity

32. 10+ years Trend Watson Potential Hindrances Size Power consumption Privacy issues Distraction

33. Marketing Benefits Location based marketing Enhanced Direct Marketing Online shopping for passengers

34. It has started

35. It has started

36. It has started

37. Summary Evolution of cars Cars no longer a dead zone Standardized smart consoles within 5 yrs Artificial Intelligent cars Millennials prime target market Market & utilize new technology

38. Thank you

39. appendix

40. Situational Analysis Summary

41. Key Players

42. Target Market

43. References Population: 1. Nicoletta, John. "Driving Characteristics of the Young and Aging Population." Statistics Canada. Web. 25 Mar. 2011. http://dsp-psd.pwgsc.gc.ca/Collection/Statcan/53F0007X/53F0007XIE.pdf. 2. Jackson, Brian. "Next Stop for Tech Ubiquity – Your Car « IT Business Blogs Canada - Leadership." IT Business Blogs Canada - Business Advantage through Technology. 16 Mar. 2011. Web. 25 Mar. 2011. http://blogs.itbusiness.ca/2011/03/next-stop-for-tech-ubiquity-your-car/ 3. Hills, Jennifer. "GLOBE AND MAIL | Men vs. Women: Who's the Better Driver?" Canadian News Wire. 29 July 2010. Web. 25 Mar. 2011. <http://www.newswire.ca/en/releases/archive/July2010/29/c7104.html>. Buying Power: 1 "Telematics and Generation Y: Making the Car an IPhone on Wheels." Telematicsupdate.com | Telematics News, Analysis & Events. 8 Mar. 2011. Web. 03 Apr. 2011. <http://social.telematicsupdate.com/industry-insight/telematics-and-generation-y-making-car-iphone-wheels-0>. 2. Tippin, Chilton. "Telematics: When Smartphones and Cars Merge." Signal News. 28 Feb. 2011. Web. 24 Mar. 2011. <http://signalnews.com/telematics-when-smartphones-cars-collide209>. 3. "Detnews.com | This Article Is No Longer Available Online | Detnews.com | The Detroit News." The Detroit News | Detnews.com | Thursday, March 24, 2011 | News, Sports, Features, Blogs, Photos and Forums from Detroit and Michigan. Web. 24 Mar. 2011. <http://detnews.com/article/20110113/AUTO04/101130328/1148/rss25>. 4. Tippin, Chilton. "Telematics: When Smartphones and Cars Merge." Signal News. 28 Feb. 2011. Web. 24 Mar. 2011. <http://signalnews.com/telematics-when-smartphones-cars-collide209>. Lifestyle Choices: 1.Palmen, Nick. "Designing Infotainment Systems For the Connected Generation." Harman. Web. 25 Mar. 2011. http://www.harman.com/automotive/Documents/downloads/press/Harman%20editorial.pdf. 2. Tippin, Chilton. "Telematics: When Smartphones and Cars Merge." Signal News. 28 Feb. 2011. Web. 24 Mar. 2011. http://signalnews.com/telematics-when-smartphones-cars-collide209. 3. "Global Mobile Statistics 2011: All Quality Mobile Marketing Research, Mobile Web Stats, Subscribers, Ad Revenue, Usage, Trends… | MobiThinking." Home | MobiThinking. Feb. 2011. Web. 25 Mar. 2011. http://mobithinking.com/stats-corner/global-mobile-statistics-2011-all-quality-mobile-marketing-research-mobile-web-stats-su.

44. References Lifestyle Choices (continued): 4."Experts Talk about Car Infotainment System Design and Market Analysis." Electronics-tech.com. 12 Feb. 2010. Web. 25 Mar. 2011. http://electronics-tech.com/experts-talk-about-car-infotainment-system-design-and-market-analysis/. 5. Palmen, Nick. "Designing Infotainment Systems For the Connected Generation." Harman. Web. 25 Mar. 2011. http://www.harman.com/automotive/Documents/downloads/press/Harman%20editorial.pdf. 6. "Experts Talk about Car Infotainment System Design and Market Analysis." Electronics-tech.com. 12 Feb. 2010. Web. 25 Mar. 2011. http://electronics-tech.com/experts-talk-about-car-infotainment-system-design-and-market-analysis/. 7."In-Vehicle Infotainment Systems Must Offer a Connected Multimedia Experience by In-Stat in Navigation, Technology, Telematics." Market Research Reports - Business Market Research Reports & Industry Analysis. Web. 25 Mar. 2011. <http://www.marketresearch.com/product/display.asp?productid=6168567>. Needs : 1. "Experts Talk about Car Infotainment System Design and Market Analysis." Electronics-tech.com. 12 Feb. 2010. Web. 25 Mar. 2011. http://electronics-tech.com/experts-talk-about-car-infotainment-system-design-and-market-analysis/. 2."In-Vehicle Infotainment Systems Must Offer a Connected Multimedia Experience by In-Stat in Navigation, Technology, Telematics." Market Research Reports - Business Market Research Reports & Industry Analysis. Web. 25 Mar. 2011. http://www.marketresearch.com/product/display.asp?productid=6168567 3. Schwartzkoff, Louise. "Roads Less Travelled | Young People | Cars | Marketing." Car News & Reviews | Drive. 18 Feb. 2011. Web. 25 Mar. 2011. http://theage.drive.com.au/motor-news/car-makers-fight-to-win-back-young-drivers-20110217-1ax9g.html. 4. Malloy, Gerry. "Canadian Auto Dealer - Changing Demographics Will Hurt Auto Sales | Features | Sales & Marketing." Canadian Auto Dealer - Home. 2 Mar. 2010. Web. 25 Mar. 2011. <http://www.canadianautodealer.ca/Sales-Marketing/Features/changing-demographics-will-hurt-auto-sales.html>.br />5. Schwartzkoff, Louise. "Roads Less Travelled | Young People | Cars | Marketing." Car News & Reviews | Drive. 18 Feb. 2011. Web. 25 Mar. 2011. http://theage.drive.com.au/motor-news/car-makers-fight-to-win-back-young-drivers-20110217-1ax9g.html. 6. Connect2Car: Control Your Car from a Mobile Phone. Cell Phone Integration with Automobiles. Web. 25 Mar. 2011. <http://www.connect2car.com/>.

45. References Interests: 1. Harris. "Transport Industry Prepares for Major Shift in Demographics." Canada.com – Breaking News‚ Canada‚ World‚ Weather‚ Travel‚ Video & More. 29 May 2008. Web. 25 Mar. 2011. http://www.canada.com/topics/news/cns_writers/story.html?id=b0489652-c9c7-46fc-80bb-8a14af0291ca. Interests Schwartzkoff, Louise. "Roads Less Travelled | Young People | Cars | Marketing." Car News & Reviews | Drive. 18 Feb. 2011. Web. 24 Mar. 2011. http://theage.drive.com.au/motor-news/car-makers-fight-to-win-back-young-drivers-20110217-1ax9g.html. 2. "Technology - Google Finance." Google. Web. 24 Mar. 2011. <http://www.google.ca/finance?catid=us-66529330>. 3. "National Survey Measures Increased Use of Technology and Internet by Urban Youth." Target Market News - The Black Consumer Market Authority. 10 Feb. 2009. Web. 24 Mar. 2011. <http://www.targetmarketnews.com/storyid02100901.htm>. 4. Cars are producing in the World. (n.d) Web. 24 Mar. 2011. < http://www.worldometers.info/cars/ >. 5. Spears, John. "Toronto Commuting times Worst of 19 Major Cities, Study Says - Thestar.com." News, Toronto, GTA, Sports, Business, Entertainment, Canada, World, Breaking - Thestar.com. 30 Mar. 2011. Web. 29 Apr. 2011. <http://www.thestar.com/news/gta/transportation/article/787400--toronto-commuting-times-worst-of-19-major-cities-study-says>. Wants/Demands: 1.Palmen, Nick. "Designing Infotainment Systems For the Connected Generation." Harman. Web. 25 Mar. 2011. http://www.harman.com/automotive/Documents/downloads/press/Harman%20editorial.pdf. 2. Ko, Lina. "Boomerwatch.ca » Blog Archive » Boomers Drive New Consumption Trends." Boomerwatch.ca. 31 Jan. 2011. Web. 15 Mar. 2011. <http://www.boomerwatch.ca/?p=645>. 3.Griffith, Bill. "Survey: We Can't Leave the Internet While Driving - Boston Overdrive - Boston.com." Boston.com - Boston, MA News, Breaking News, Sports, Video. 4 Mar. 2011. Web. 24 Mar. 2011 http://www.boston.com/cars/newsandreviews/overdrive/2011/03/survey_we_cant_stop_browsing_w.html?rss_id=Top Stories. 4.Baburajan, Rajani. "In-Vehicle Infotainment Systems Shipment to Cross 35 Million in 2015: In-Stat." Headsets. 1 Mar. 2011. Web. 24 Mar. 2011. http://headsets.tmcnet.com/topics/headsets/articles/149784-in-vehicle-infotainment-systems-shipment-cross-35-million.htm. 5. Palmen, Nick. "Designing Infotainment Systems For the Connected Generation." Harman. Web. 25 Mar. 2011. http://www.harman.com/automotive/Documents/downloads/press/Harman%20editorial.pdf. 6. " How to Reach Baby Boomers with Social Media." ReadWriteWeb - Web Apps, Web Technology Trends, Social Networking and Social Media. N.p., n.d. Web. 10 Feb. 2011. http://www.readwriteweb.com/archives/how_to_reach_baby_boomers_with_social_media.php