Our analysis uncovered 6 distinct and unique data scientist sub-audiences. This audiences were created using bio search with unique self-identifiable key phrases like data science and data scientist.
1. DATA SCIENTISTS
A U D I E N C E I N T E L L I G E N C E
2020 Analysis of the
Data Scientist Audience
(abridged version)
2. 6CLUSTERED
AUDIENCESEGMENTS
Our analysis uncovered 6 distinct and unique software
developer sub-audiences.
This audience was created using bio search with unique
self-identifiable key phrases like data science and data
scientist.
Analyst /
Researcher
Journalist /
The Media
Data &
Analytics
Data Science /
Machine Learning
Developers &
Programmers
Professors /
Education
3. Most of this audience resides in the U.S., India and
Canada with a high concentration in Chicago, Seattle,
Oakland and San Francisco. Science, physics, technology
and consumer electronics are their top interests. They
describe themselves as being journalists and reporters.
Their preferred channel is Twitter and Facebook and they
make purchase decisions based on brand names and
product utility.
Journalists
The Media3.2%
Top Media Preferences:
Quartz Business
Insider
Gizmodo
VentureBeat
WIRED Gigaom
Top Influencers:
Bo
Peng
Dean
Malmgren
Sisi
Wei
Steven
Rich
DJ
Patil
Derek
Willis
Ken
Schwencke
John
Keefe
Most of this audience resides in the U.S., UK, India and
Spain with a high concentration in London and San
Francisco. Science, engineering, technology and travel
are their top interests. They describe themselves as being
very passionate data scientists and developers. Their
preferred channel is LinkedIn and Medium and they
make purchase decisions based on colleague
recommendations and product utility.
Data Science
Machine Learning61%
Top Media Preferences:
Data Science
Weekly
The Upshot Science
Magazine
The Hacker
News
Quanta
Magazine
WIRED Gadget
Lab
Top Influencers:
Jeff
Atwood
Brian
Caffo
Gill
Press
JD
Long
Karen
Woo
Georgina
Cosma
Lisa
Winter
Kirk
Borne
Most of this audience resides in the U.S., Germany
and the UK with a high concentration in Berlin,
Boston, and Sydney and San Francisco. Science,
business and education are their top interests. They
describe themselves as being university professors,
adjuncts and researchers. Their preferred channel is
Medium and Facebook and they make purchase
decisions based on product utility and colleague
recommendations.
Professors
Education1.9%
Top Media Preferences:
Top Influencers:
Dragan
Gasevic
Abelardo
Pardo
Alyssa
Wise
Dr. Rebecca
Ferguson
Simon
Buckingham Shu
Shane
Dawson
Doug
Clow
Stephanie
Teasley
ArsTechnica MIT Media
Lab
The Verge
Fortune Education
Week
Inside
Higher Ed
Bloomberg
The
Upshot
HBR
MIT Media
Lab
The
Economist
Fast
Company