Calculating ROI in Social Media can be challenging but it can be done. This video provides some insights on how to calculate ROI for social Media campaigns. Social Media returns can be defined, you just need to think it through.

1. CALCULATING
ROI IN SOCIAL
MEDIA

3. What is ROI and how the are you going to measure

4. return on investment
–noun
the amount of profit, before tax and after depreciation, from an
investment made, usually expressed as a percentage of the
original total cost invested.
Abbreviation: ROI
ROI

5. (gain from investment – cost of investment)
cost of investment
ROI=

6. Sounds simple, right?

7. Actually, it’s a little more difficult…

8. You cannot succeed in anything if success is never defined.

9. Success is definable and attainable

10. What’s the return you seek?

11. Drive Sales
….then return is the number of sales that you can attribute
to your social media campaign

12. Drive customer
insights
….then return is the quantity and quality of the consumer
insights you get from your fans and followers.

13. Drive brand awareness
….then return is brand awareness

14. Social media return is the value that you derive from social
media based on the goals of your campaign.

15. Quantifying Your
Return
Counting What Counts

17. …
Developing a method for dollar quantification can be hard..
but not impossible…….

18. Measuring Sales
I’m going to assume you know how to measure sales already

19. Quantifying consumer insights
compare the quantity and quality of consumer insights from
offline focus groups to consumer insights from your social
media campaign

20. Quantifying brand awareness
Conduct surveys, polls, reach out to your customers and place
values on the responses.

21. You can’t quantify your return…..
… until you’ve defined what you’re measuring
… and how you’re measuring it

22. Social Media Is
Free!
NOT EXACTLY……

23. Just create a Facebook page…….
and people will follow
right??
WRONG!

24. additional cost factors to consider…..

25. staff costs
campaign manager
support team
design team

26. advertising costs
Ad words, Follow Buttons, Facebook Ads, Email campaigns…..

27. content creation, external costs
outsourcing costs

28. analytics tools, additional tools …
technical & creative costs

29. Now that you have your values…..
Plug them into your ROI formula

30. Now compare your campaign returns
Against your print, radio and other campaigns

31. ROI is the most powerful tool in your toolbox
USE IT WISELY

32. THANK
YOU FOR
YOUR
TIME
kevin@yoursocialmediacompany.com
facebook.com/yoursocialmediacompany
twitter.com/ursocialmediaco
youtube.com/yoursocialmediacom
Kgorsline
843.732.0234
781.357.7697