Public talk delivered to Bouygues Telecom corporate customers in 2013 - About Quantified self, e-health and well being, connected objects and ecosystems
Andrés Ramírez Gossler, Facundo Schinnea - eCommerce Day Chile 2024
Smart selfnovember2013
1. Yves Caseau,
EVP, New Products & Innovation
November 15th, 2013
V0.2
Smart Self:
Personal Connected Objects and Smart
Services in our Digital Lives
2. 2 / 12Smart Self – Yves CASEAU – November 2013
WE WILL BE MASSIVELY OUTNUMBERED BY
SMART PERSONAL DEVICES
Multiplicity of connected devices
Already a huge number of form factors
Specialization versus genericity
Multiplicity of input styles … even if dominated by touch today
The Cloud is the pivot of our digital life
The right to pick whichever device suits you
At any time, in any circumstances
So many uses at our fingertips
Ever-increasing (cf. Smart Homes)
Key roles of new sensors
Capturing a smarter and more digital environment
3. 3 / 12Smart Self – Yves CASEAU – November 2013
THE SMARTPHONE AT THE HEART OF THE “SAN”
Self Area Network
Dynamic “piconet” whose center is the user
Low power Bluetooth as an enabler
Brings connectivity & storage to all kinds of accessories
Smartphone and (satellite) accessories
Watch, glasses, earphones, pen
Smart locks (e.g., bikes)
Wearable sensors (e.g., Nike Fuelband)
Distributed wearable computers
From clip-on body accessories to smart clothes
Embedded SIMs => many independent nodes (future watches)
“Smart Self” = Digital identity is the center (Information system view)
4. 4 / 12Smart Self – Yves CASEAU – November 2013
SMART COMMUNICATING OBJECTS INTERACT
WITH “SMART SELVES”
Cars
Connected cars are everywhere
A SIM card in each car
From connected to smart, from smart to autonomous
PicoNet intersection produces personalization
Homes
Smart Homes are full of connected objects (cf. 2nd Part)
Touch screens are user-friendly
The home welcomes you = Net interaction
Smart Environment
Surveillance (cameras, drones, ….)
RFID objects
Geo-location of Web Services:
API to the real world environment (weather, traffic, etc.)
5. 5 / 12Smart Self – Yves CASEAU – November 2013
DIGITAL LIFE & WEB SQUARED
Web Squared (Tim O’Reilly & J. Batelle)
Separation of physical and virtual world
becomes obsolete
Real world become an input device to the Web
(“clickable environment” from J. De Rosnay)
Virtual world takes control of real one through
connected objects (automation)
“Digital Life Squared”
Assisted living
Enriched Digital Avatars
Richer digital content (games, augmented reality, …)
Digital Life
Contents (photos / video / music / …)
Internet as a virtual world
Objects (smartphones …) & apps
sensors
actions
Digital « selves »
assistance
Enriched
content
« digital
presence »
6. 6 / 12Smart Self – Yves CASEAU – November 2013
QUANTIFIED SELF
Measure everything
sensors
Steps / BP / weight / glucose / …
Nano technology revolution in sight
Know thyself
Data mining (history)
Correlations
Systemic training
Share with others
Digital self (enriched !)
Communities
gamification
7. 7 / 12Smart Self – Yves CASEAU – November 2013
BETTER HEALTH THROUGH SMART TECHNOLOGY
Well-being,
soft and hard
e-Health
Quantified Self brings a (necessary) revolution
Better data (cf. E. Careel)
Big data (cf. Google Flu)
Lifestyle change (feedback required )
Quantified Self is not for everyone …
gamification
Coaching
Cooperation with health insurance organization
Soft e-Health
Life Style Body
Functions
Diagnosis Cure
« hard » e-Health
measure measure measure measure
Follow-up
measure
8. 8 / 12Smart Self – Yves CASEAU – November 2013
DIGITAL SELF TO DIGITAL SELF :
COMMUNICATING IMPLICITLY
Sharing is communicating
Boundaries are blurring …
The richer the digital life, the more we have to share
applies to professional world !
Never ending stream of communication apps
One-to-one & community based
Extended presence
From visio to tweets, all forms of digital self …
Critical to overall communication efficiency:
reduces setup costs of communication transactions
Stigmergy
From location-based to environment-based communication
Augmented reality
From 2.0 ESSP to Digital project rooms
9. 9 / 12Smart Self – Yves CASEAU – November 2013
« Zero clicks promise »
Based on « context » (presence, localization, sensors, …)
Based on anticipation/forecast (schedule, Web services, ...)
Based on machine learning (Big Data)
Rule based
Scenarios (life moments)
Pattern who x when x where x what x why => action
Implicit & explicit
SMART TECHNOLOGY IS INDISTINGUISHABLE
FROM MAGIC
The power of learning
From usage logs & sensors traces
Machine learning at work ….
Cf. calm computing
(learn … but stay in control )
Why now ?
• Sensors
• Touch screens
• Big data
• Computing power,
e.g., facial recognition
personalization intentionlocalization
10. 10 / 12Smart Self – Yves CASEAU – November 2013
Larry Page vision (Zeitgeist, London, 2010)
Experience maximization theory (post-modern )
Explore the world / too many choices
Short-term forecast
Google Now
Assisted living
Based on anticipation/forecast (schedule, Web services, ...)
Based on machine learning (Big Data)
YOUR AVATAR IS ALWAYS
ONE STEAP AHEAD OF YOU
“There will come a day when it will be hard to believe that it was
possible to live without short-term forecast” (Laurent Gouzène)
Strength of Big Data for short-term forecasting (ex: Waze)
Based on anticipation/forecast (schedule, Web services, ...)
Simulation & Artificial intelligence
11. 11 / 12Smart Self – Yves CASEAU – November 2013
The Intention Economy
From push to pull (marketing & sales)
“we are NOT always ready to buy something”
Relation > conversation > transaction
“the merchant is an agent for the customer”
From “user-centric” to “user-driver” services
“Building an organization’s core competencies into API
is an economic imperative” – Craig Burton
KNOWING YOUR MOST INTIMATE WISHES …
Explicit Intention
Schedule
TODO lists (e.g., groceries)
Wish list (VRM)
Implicit Intention
Web retargeting (Criteo)
Big data
Social network analysis (homeophily)
12. 12 / 12Smart Self – Yves CASEAU – November 2013
CONCLUSION
Number of personal devices ever
increasing, unified through the cloud
Number of devices follows the fraction
of time spent on line
Cloud as pivot
Digital life and real life are deeply meshed
New forms of communication
“Digital Well-being”
Smart Self: Assisted Living through the
mediation of connected personal devices
Sensors for an improved connection
to the environment
Cloud artificial intelligence