Sample Report: Global Online Payment Methods: First Half 2015

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July 2015

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Methodology (1 of 2)
 Our reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources.
Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations,
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market situation.
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amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart.
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(summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we
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Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used.
 The reports include mainly data from the last 12 months prior to date of report publication. Exact publication dates are mentioned in every chart.
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Methodology (2 of 2)
 This report covers the global online payment market. It takes into account a wide definition of online payment, including payment methods used
in E-Commerce and mobile payment, such as remote and proximity payments.
 All major countries are covered, though data availability varied across the markets.
 Countries are grouped by regions, with regions presented in the descending order of B2C E-Commerce sales. Within each region, the countries
are also ranked by B2C E-Commerce sales. Besides country and regional data, information about global development is also included.
 Depending on data availability, the following types of market information are included: the most used payment methods used by online
shoppers, number and volume of online and mobile payment transactions, information about online and mobile payment users. Not all the
mentioned types of information are available for each of the covered countries. For the leading country or countries in each region or sub-
region, also online and mobile payment trends and news about major players, such as payment providers, banks and retailers are presented.
 The report includes data mostly published within the first six months of the year of publication. The exact date of publication of the source is
stated on each chart. The time period which the data refers to differs by source.
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The following expressions and definitions are used in this Online Payment Methods Report:
 Online Payment:
Transfer of money made over the Internet following a consumer’s payment command, includes payments for product and service purchase in E-
Commerce and M-Commerce.
 Mobile Payment:
Wide definition of mobile payments includes remote payments made in M-Commerce and proximity payments made in-store via QR code
scanning and NFC technology.
 Alternative Payments:
Generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online payment methods include
bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice, and digital currency. May also include cash on
delivery and card schemes by local companies other than global card brands.
 Digital Wallet:
Also known as E-Wallet. A prepaid digital account, allowing users to store money and use it in online or mobile transactions.
 NFC:
Near Field Communication, a set of standards for smartphones and similar devices to create radio communication by bringing them close together
or having them touch each other. In that way, contactless data exchange and transactions can take place.
 E-Money:
Short for electronic money. Money which is exchanged electronically using digitally stored values.
 B2C E-Commerce:
The sale of products (and services) through electronic transactions via the Internet from businesses to consumers.
 M-Commerce:
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via mobile devices.
 Online Shopping:
Purchase of products or services by consumers via the Internet. Broadly defined, may include business to consumer and consumer to consumer
transactions.
Definitions

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1. Management Summary
2. Global
• Online and Mobile Payment Trends and News about Players, H1 2015
• Overview of Alternative Online Payment Methods, H1 2015
• Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
• Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014
• Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014
• Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in %
of Mobile Phone Users, 2014
• Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in
% of Mobile Phone Users, 2014
• Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China,
in % of Mobile Phone Users, 2014
• Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries and Territories, 2014
3. Asia-Pacific
3.1. China
• Online Payment Methods Used, in % of Online Payment Users, 2014
• Third-Party Online Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
• Breakdown of Third-Party Online Payment GMV, by Providers, in %, 2013 & 2014
• Number of Online Payment Users, in millions and in % Share of Internet Users, December 2012, December 2013 & December 2014
• Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2012, December 2013 & December 2014
• Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
3.2. Japan
• Payment Methods Used in Online Shopping, in % of Online Shoppers, January 2015
Table of Contents (1 of 7)

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3.3 South Korea
• Payment Methods Used in Online Shopping, in % of Online Shoppers, September 2014
• Awareness and Usage of Mobile Payment Services, in % of Smartphone Users, March 2015
3.4. Australia
• Selected Payment Methods Used in Financial Transactions, incl. BPAY and Online Banking, in % of Adults, 2008, 2011, 2014
• Breakdown of Awareness and Usage of Mobile Payments, in % of Smartphone Users, February 2015
3.5. India
• Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2014
• Value and Volume of Payment Transactions by Selected Non-Cash Payment Methods, incl. Mobile, FY 2013-2014 & FY 2014-2015
3.6. Indonesia
• Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
3.7. Thailand
• Value and Volume of Online Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 – 2014
• Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 – 2014
4. North America
4.1. USA
• Breakdown of Most Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
• Companies Most Trusted with Payment and Personal Information, in % of Online Shoppers, October 2014

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4.1. USA (cont.)
• Share of Adults Who Used Mobile Payment, in %, 2013 & 2014
• Types of Mobile Payments Conducted In-Store, in % of Mobile Payment Users, 2014
• Payment Methods Used When Conducting Mobile Payments, in % of Respondents, 2014
• Mobile Payment Services Used, in % of Respondents, 2014
• Current/Intended Use of Smartphone Wallet Apps, by Brands, in % of Internet Users who Already Use/May Use a Wallet App, November
2014
• Planned Use of Mobile Payment Apps, by Apple Pay and PayPal, in % of Current/Future Mobile Payment App Users, June 2014, September
2014, December 2014 & March 2015
4.2. Canada
• Breakdown of Most Used Payment Methods in Online Shopping, in % of Online Shoppers, April 2015
• Interest in Payment-Related Mobile Features, by High Interest and Low Interest, in % of Respondents, April 2015
• Use of Alternative Payment Methods, incl. Online and Mobile, by Gender and Age, in % of Respondents, 2013
5. Europe
5.1. Western Europe
5.1.1. UK
• Breakdown of Online Card Spending, by Credit and Debit Cards, in GBP billion, 2010 - 2014
• Breakdown of Awareness of Mobile Wallets/Mobile Payments, in % of Consumers, by Selected Age Groups, February 2015
• Companies Most Trusted With Provision of Mobile Digital Wallet, in % of Internet Users Owing an iPhone, Q1 2015
5.1.2. Germany
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 & 2014
• Breakdown of Interactive Retail Sales* by Payment Methods, in EUR billion and in %, 2013 & 2014

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5.1.2. Germany (cont.)
• Breakdown of Awareness and Usage of Mobile Payments, by Payment Type, in % of Respondents, 2014
5.1.3. France
• Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, Q1 2014 & H1 2015
• Value of Online Bank Card Payment Transactions, in EUR billion, 2013 & 2014
5.1.4. Spain
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
• Breakdown of Attitudes to Mobile Payments, in % of Consumers, 2014
5.1.5. Italy
• Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 - 2015f
• Breakdown of Digital Payments, by Electronic Payment with Credit Card, Online and Mobile, in %, 2013 & 2014
5.1.6. Netherlands
• Breakdown of Online Purchases by Payment Method, in %, 2014
5.1.7. Sweden
• Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
5.2. Eastern Europe
5.2.1. Russia
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
• Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
• Share of NFC-Enabled Smartphones of Total Smartphones Sold, by Share of Units Sold and Share of Revenues, in %, 2012 - 2014 and
Breakdown of Revenues from NFC Smartphone Sales by Brands, in %, 2014

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5.2.2. Turkey
• Number and Value of Domestic E-Commerce Transactions with Cards, in millions and in TRY million, Q1 2012 - Q1 2015
• Number and Value of Cross-Border E-Commerce Transactions with Cards, in millions and in TRY million, Q1 2012 - Q1 2015
5.2.3. Poland
• Payment Methods Used When Paying via Mobile Phone, in % of Individuals Who Paid with Mobile Phone, October 2014
5.2.4. Czech Republic
• Payment Methods Used in Online Shopping, in % of Online Shoppers, Q2 2014
6. Latin America
6.1. Latin America (Regional)
• Online Shopper Penetration on Banked and Unbanked Population with Internet Access, in %, by Selected Countries, 2013 & 2014
• Payment Methods Most Used in Online Shopping, by Selected Countries and Total, in % of Online Shoppers, 2014
• Motivation to Choose a Particular Payment Method in for Using in Online Shopping the Most, in % of Online Shoppers Using This Method,
2014
• Share of Favorable Conversations about Mobile Payments in Social Media, by All Conversations and Conversations about Safety and
Security, in %, 2013 & 2014
6.2. Brazil
• Breakdown of the Last Online Purchase by Payment Methods, in % of Online Shoppers, December 2014
• Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
• Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013
6.3. Mexico

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6.3. Mexico (cont.)
• Number of Online Payment Users, in millions and in % Year-on-Year Change, 2010 – 2014
• Types of Products and Services Paid for Online, in % of Online Payment Users, 2010 - 2014
• Breakdown of Online Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015
• Breakdown of Offline Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015
• Payment Methods Offered by Online Retailers, in % of Online Retailers, Q1 2015
• Available Security and Control Features on Online Retail Websites, in % of Online Retailers, Q1 2015
6.4. Argentina
• Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2013 & 2014
6.5. Colombia
6.6. Chile
7. Middle East and Africa
7.1. Saudi Arabia
• Share of Online Shoppers Paying with Credit Card for E-Commerce Purchases, in %, 2014e
7.2. South Africa
• Share of Internet Users Not Shopping Online Due to Lack of Trust to Online Payment, in % of Respondents, 2014
• Share of Payments for Online Purchases Made via Mobile Phone, in %, 2014
7.3. Nigeria
• Mobile Payment Statistics, incl. Number of Transactions, in thousands, Value of Transactions, in NGN million, H2 2012 - H2 2014

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7.4. Oman
• Share of Online Shoppers Paying with Credit Card for E-Commerce Purchases, in %, 2014e
7.5. Morocco
• Value and Number of B2C E-Commerce Transactions Made with Bank Cards Issued in Morocco, in MAD million and in millions, 2011 - 2014
• Share of Mobile Phone Users who Made a Purchase or Payment via Mobile Phone, in %, and Type of Purchase or Payment Made via
Mobile Phone, in %, November 2014
• Breakdown of Payment Methods Used to Pay for a Purchase via Mobile, % of Mobile Phone Owners who Made a Purchase or Payment via
Mobile Phone, November 2014
7.6. Kenya
• Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in millions,
and Number of Agents, in thousands, 2008 - 2014

1. Management Summary 14 – 19
2. Global 20 – 30
3. Asia - Pacific
China
Japan
South Korea
Australia
India
Indonesia
Thailand
31 – 51
4. North America
USA
Canada
52 – 64
5. Europe 65 – 91
Western Europe 65 – 81
UK
Germany
France
Spain
Italy
Netherlands
Sweden
Eastern Europe 82 – 91
Russia
Turkey
Poland
Czech Republic
6. Latin America 92 – 111
Regional
Brazil
Mexico
Argentina
Colombia
Chile
7. Middle East & Africa 112 – 123
Saudi Arabia
South Africa
Nigeria
Oman
Morocco
Kenya
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Table of Contents

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By far the most popular payment method in online shopping in South
Korea was “Credit Card” (78.2%) in September 2014.
South Korea: Payment Methods Used in Online Shopping, in % of Online Shoppers, September 2014
2.4%
3.8%
12.3%
22.4%
25.8%
78.2%
0% 20% 40% 60% 80% 100%
Preapaid Gift Card / Online Voucher
Rewards Points
Debit Card
Mobile Payment
Online Bank Transfer
Credit Card
in % of Online Shoppers
Note: payment channels used for purchasing goods or services over the Internet, incl. reservation and paid content, excluding purchase of financial products;
does not add up to 100% due to multiple answers possible
Survey: based on a survey sample of 63,583 individuals aged 3 and over; the sample for this question were Internet users aged 12 and over who made online purchases as
defined above at least once in the previous year; survey period: July 2014 to September 2014
Source: Korea Internet & Security Agency, June 2015

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The share of adults who used mobile payments in the USA increased
from 17.1% in 2013 to 21.7% in 2014.
USA: Share of Adults Who Used Mobile Payment, in %, 2013 & 2014
Used Mobile Payment
17.1%
Others
82.9%
20142013
Used Mobile Payment
21.7%
Others
78.3%
Survey: based on a survey of 2,925 respondents, conducted online from January 2015 to February 2015; question asked: “Have you made a mobile payment in the past 12
months?”; 2,603 respondents answered this question; in December 2013, the base of respondents was 2,657; ages 18+
Source: Federal Reserve, March 2014, March 2015

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