Google Play, the primary Marketplace for everything Android, is about to change the way we review apps. This is a welcome change for all android application developers as now their apps can get a boost of user reviews that can give a boost to the overall android application development process. Google announced last week that developers (or app publishers) will now have the ability to respond to reviews posted about their apps. The concept is simple – a user reviews an app and as the developer, you can post a response to the review. The user is notified of the response via email and the full conversation is available for the public to see.

1. Review On Google Play Feature Of Allowing
Developers To Answer User Queries
Google Play, the primary Marketplace for everything Android, is about to change the way we
review apps. This is a welcome change for all android application developers as now their
apps can get a boost of user reviews that can give a boost to the overall android application
development process

2. Google announced last week that developers (or app publishers) will now have the ability to
respond to reviews posted about their apps. The concept is simple – a user reviews an app
and as the developer, you can post a response to the review. The user is notified of the
response via email and the full conversation is available for the public to see.
Android Applications Type One Reviewer: A user who likes to voice frustration with our
clients’ business models or they just plain hate the world, (sometimes its hard to tell the
difference). We’ve all seen these; the one-star ratings with no reason, or a hate-filled rant to
the android app developer.

3. Allowing android application developers to respond to these reviews will create an
interesting dynamic – will users be less inclined to vent? Or, will they do so with a few well-
reasoned points of contention? Our hope is that this change becomes an avenue for
discovery and clarification. Our clients can now respond to reviews and explain that certain
content is not available due to the deals in place with content providers. Though those that
hate the world will probably still hate the world…
Android Applications Type Two Reviewer: Another category of reviewers frequently
encountered are the question-askers. They are the reviewers that are curious enough about
the app to ask a questions but where or when do they expect to get the answers? In the
current feedback model, a developer may come across a question from a user but has no
mechanism for responding, leaving the user confused and the developer frustrated.

4. The changes to Google Play will fix this, as developers will be able to respond to customers who in
turn will be notified of a response by email. Over time, these review-response threads will become
a knowledge-base from which other users might benefit.
Possible Implications
App publishers will have to train their customer service teams to monitor and respond to Google
Play reviews. While this might be added work, it’s definitely worth the effort if it leads to satisfied
customers.
With so many apps to choose from, users rightfully judge an app by its ratings and reviews –
especially if they are evaluating a number of alternatives in a given category. If a user is looking for
a to-do list app and there are too many to choose from, they’ll likely choose the highest rated app.
This concept isn’t new; it’s natural for users to choose an app this way. Before now app developers
have thought hard of ways to promote positive reviews, keeping their apps at the top of list in the
marketplace.

5. With developer responses in Google Play, feedback conversations will happen in the
marketplace in real time. These reviews will be more meaningful and users will be able
to take advantage of the shared questions and experiences of others. This has the
potential to turn an initial frustrated review into a positive one. A win-win for both the
app developer and the user!
About Xtreme Labs:
Located in Toronto, Palo Alto, and New York City, Xtreme Labs is a leading mobile
product development company that deals in iphone app development, android
application development, blackberry applications development, custom application
development, ios app development, ipad application development, windows mobile
development and mobile application development. They have a proven track record of
success in delivering innovative solutions across hundreds of global products. As experts
in mobile agile development, Xtreme Labs works with the world's leading companies to
plan and execute their mobile strategy.
For more information visit http://www.xtremelabs.com

6. For more information visit
http://www.xtremelabs.com
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