https://www.wrike.com/blog/10-books-marketing-operations-mastery/ - If you're looking to learn more about marketing in general, and marketing operations specifically, then the following 10 books (plus 2 bonuses) should give you a solid understanding of the field.

1. 10 Books for Marketing
Operations Mastery

2. Slide 210 Books for Marketing Operations Mastery
Marketing operations gives marketers the
tools and processes to make decisions
based on data. Marketers will always need
to improve their campaigns and adapt
quickly to shifting tastes and needs.
If you’re looking to learn more about
marketing in general, and marketing
operations specifically, the following 10
books (plus 2 bonuses) should give you
a solid understanding of the field.
Marketing Operations?

3. Slide 310 Books for Marketing Operations Mastery
This is the latest book by Scott Brinker,
the marketing technology thought leader
behind the influential ChiefMartec.com
blog. In his conversational writing style,
he tackles the parallels between software
development and marketing, walks you
through the workflows and best practices
behind Agile marketing, and lays out
everyday tactics for managing the entire
marketing process successfully.
Hacking Marketing: Agile Practices to
Make Marketing Smarter, Faster, and
More Innovative
Scott Brinker (2016)

4. Slide 410 Books for Marketing Operations Mastery
This book tackles the relentless focus
on big data and showcases real-world
examples of companies like Google and
Dell that successfully created corporate
cultures focused on customers via the data
they provide. Lots of practical advice on
how to harness big data to your company’s
advantage — which is crucial for marketing
operations to cater to customers’ needs.
The Big Data-Driven Business: How to
Use Big Data to Win Customers, Beat
Competitors, and Boost Profits
Russell Glass & Sean Callahan (2014)

5. Slide 510 Books for Marketing Operations Mastery
Roetzer explains how to grow your
organization using your unique content,
plus a host of marketing automation tools
that allow you to scale your efforts. Things
that can be measured can definitely be
improved, hence his in-depth discussion
on tracking, reporting, and KPIs. Lots of
actionable information from hiring your
team, to using customer data to provide
relevant customer experiences.
The Marketing Performance Blueprint:
Strategies and Technologies to Build
and Measure Business Success
Paul Roetzer (2014)

6. Slide 610 Books for Marketing Operations Mastery
The main reason startups fail is not a lack
of ideas, manpower, or capital. Rather, it’s
due to a lack of traction — how consistently
you can grow your business & increase new
users and customers. The book explains in
detail how to go about gaining traction in
each of the 19 channels (e.g. PR, SEM, SEO,
offline ads, email marketing, offline events,
affiliate programs and much, much more).
Traction: How Any Startup Can Achieve
Explosive Customer Growth
Gabriel Weinberg & Justin Mares (2015)

7. Slide 710 Books for Marketing Operations Mastery
This book tackles today’s techniques for
building buzz without a budget. There are
loads of examples from online companies
such as Instagram or Dropbox (none for
more traditional businesses, however), and
a lot of anecdotal advice. Don’t expect
concrete tactics though, as this is more
about giving readers inspiration to try out
new ideas and less a step-by-step manual.
Growth Hacker Marketing: A Primer on the
Future of PR, Marketing, and Advertising
Ryan Holiday (2014)

8. Slide 810 Books for Marketing Operations Mastery
How do you deliver relevant experiences to
your customers if you don’t know who they
are? This book tackles how to create buyer
personas in order to better understand
their pain points. Expect detailed advice
for this research methodology: from
conducting one-on-one interviews with
customers, to analysis of their answers, to
using these buyer personas in your day-to-
day decision making.
Buyer Personas: How to Gain Insight
into your Customer’s Expectations,
Align your Marketing Strategies, and
Win More Business
Adele Revella (2015)

9. Slide 910 Books for Marketing Operations Mastery
The book’s 10 skills will help marketers
deal with changes in the industry. Those
skills include: designing valuable customer
experiences, finding actionable insight in
big data & marketing analytics, and building
worthwhile loyalty and digital coupon
programs. All in all, this is a comprehensive
introduction to digital marketing, and is
essential reading for new marketers.
The Digital Marketer: Ten New Skills
You Must Learn to Stay Relevant and
Customer-Centric
Larry Weber & Lisa Leslie Henderson (2014)

10. Slide 1010 Books for Marketing Operations Mastery
If you’re looking for a very hands-on, tactical
guide to doing everything the proper way, this
book is it. But it goes one step further than
simply listing things to do; it also explains
why you need to do it, and how. The book
tackles everything from choosing a domain
name to building an About Us page, even
best practices for online advertising and
email marketing. It’s a perfect read for new
and intermediate digital marketers.
The Best Damn Web Marketing
Checklist, Period!
Stoney deGeyter (2014)

11. Slide 1110 Books for Marketing Operations Mastery
This is the 5th edition of the classic book
that first hit shelves back in 2007, and it
remains as chock-full of best practices and
real-world examples as ever. Learn how
successful companies use content and
inbound marketing tactics to great success.
The updated sections tackle some of the
latest technologies that have since entered
the marketing toolkit, (e.g. Snapchat) as
well as an entire chapter on sales & service.
The New Rules of Marketing and PR: How
to Use Social Media, Online Video, Mobile
Applications, Blogs, News Releases, and
Viral Marketing to Reach Buyers Directly
David Meerman Scott (Updated 2015)

12. Slide 1210 Books for Marketing Operations Mastery
This is an updated version of the original
2009 book written by the two founders
of HubSpot, and the originators of the
term “inbound marketing.” This remains
an effective playbook for attracting and
engaging online visitors as well as social
media fans. Its been updated with SEO
tactics and the latest tools for social media
marketing, but retains the core strategies
for getting found online and converting
web visitors into customers.
Inbound Marketing, Revised and
Updated: Attract, Engage, and Delight
Customers Online
Brian Halligan & Dharmesh Shah (2014)

13. Slide 1310 Books for Marketing Operations Mastery
Here’s a bonus ebook for you! It’s a
short read that explains how marketers
can increase their team’s productivity,
responsiveness, and speed by turning to
Agile methods, and includes 7 strategies
for getting your team to adopt an Agile
process and mindset.
Bonus: Ebook
7 Steps to Developing
an Agile Marketing Team
Wrike (2015)
Click to read

14. Slide 1410 Books for Marketing Operations Mastery
Our latest report explores the challenges
marketers are facing today and whether
Agile is something they use to tackle this
chaos. We surveyed 800 marketers about
their work management, use of digital
tools, and their collaborative relationship
with other departments. And the results
might surprise you.
Bonus: Report
How Marketers Get Things
Done: The State of Agile
Marketing in 2016
Wrike (2016)
Click to read

15. Project Management Software
That Makes Life Easier