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How to Invest in Blockchain
William Mougayar
Investor, Advisor, Board Member
Managing Partner, JM3 Capital
Author, The Business Blockchain
Founder, The Token Summit and WMX
@wmougayar
wmougayar@gmail.com
Geneva, 12 September 2018
NOT… Speculate.
NOT… What to invest in.
➔ How to THINK about the
investment landscape
© 2018 William Mougayar @wmougayar
① Who
② What
③ How
© 2018 William Mougayar @wmougayar
Disclosures and Market Activities
• Book (10 languages)
• Token Summit
• Active blogging
• WMX Blockchain Index
• Tech Accelerators & VC
relationships
• Knowledge websites
• Strategic Advisory
• Boards & Foundations
• Startups Investments
• ICOs participation &
Advisory
• Regulatory interactions
© 2018 William Mougayar @wmougayarSource: Elementus
Source: Bloxy.info
70%
30-40%
5-10%
Web Analogy & Where We Are
© 2018 William Mougayar @wmougayar
Web: Facebook, Twitter
Web: Internet, HTTP, HTML
Web: Java, Oracle, Microsoft
Blockchain Landscape
© 2018 William Mougayar @wmougayar
① Consumers
② High Net Worth, Family Offices
③ Institutional Funds
© 2018 William Mougayar @wmougayar
Who is investing?
Instruments and Liquidity
© 2018 William Mougayar @wmougayar
CC Derivatives (e.g.
futures, Indices, ETF’s)
Equity
Future Token Rights
Cryptocurrencies
Token Offerings
Tokens 1.0 vs. Tokens 2.0
Copying what we see
vs.
Inventing what we don’t see
© 2017 William Mougayar @wmougayar
OLD
NEW
NEW
OLD
NEW
NEW
COMPANIES
SCOPE
© 2018 William Mougayar @wmougayar
Segmentation of
Implementations
?
✔
1.0
2.0
B2B
Some Decentralization Examples
• Blockchains
• P2P Commerce (OpenBazaar)
• CryptoAssets Trading (CryptoKitties)
• Decentralized Exchanges (0x)
• Decentralized Storage (Storj, Filecoin)
• Decentralized Computing (Golem, Dfinity)
• Decentralized Content (Peepeth)
• More…
© 2018 William Mougayar @wmougayar
Tokens Segmentation
1. Cryptocurrency
2. Functional Tokens with utility (Work,
Governance, Right, Payment)
3. Security Tokens (Equity, non-
Equity/Collateral-ized)
4. Cryptoassets (Collectibles, Art, Digital
assets)
© 2018 William Mougayar @wmougayar
Source: Bloxy.info
ERC-721
Token
Activity
Source: Bloxy.info
ERC-721 Token
Functions
© 2018 William Mougayar @wmougayar
10 Things you Can Do on the Blockchain
that you Can’t on the Web
1. Send money from one person to another without traditional
intermediaries.
2. Be the sole owner of a digital good, digital collectible or a real asset’s
crypto proxy.
3. Earn money as a reward for work done (by a computer or human).
4. Be your own bank, and hold your own cryptocurrency.
5. Sell or buy something without any central co-ordinating authority.
6. Share unused computing or storage capacity and get paid for it.
7. Store content on a decentralized network that would never go down or
get censored.
8. Contribute to recording something on the blockchain.
9. Pay for a service or good using a cryptocurrency you earned.
10. Earn cryptocurrency for data you shared.

CoinMarketCap.com
DAppBoard.com
© 2018 William Mougayar @wmougayar
Tracking the Blockchain Market with Numbers
Market Cap _ USD 189 B *
Daily Trades _ USD 18 B
Total Raised _ USD 26 B
Coins Traded _ 1,639
Apps _ 5,000+
Macro View
• Active Users (Daily, Weekly or
Monthly)
• Total transactions (number)
• Value of transactions (value)
• Balances in smart contracts (value)
• Transactions to/from contracts
(number)
• Value of transactions to/from
contracts (value)
• Blockchain rewards to users (value)
• Wallets value (value)
Outcomes
• Unique addresses
• Active addresses
• Wallets
• Nodes
• Transactions per second
• Blocks per hour
• Developers
• API calls
• Software downloads
• Repositories
• Commits
• App downloads
• Clients
Activity (numbers)
Traction View
* as of Sept. 12 2018, Source: CoinMarketCap
© 2018 William Mougayar @wmougayar
① Consumers: Public ICOs, Public
Cryptocurrencies, Indices, Managed Funds.
② High Net Worth, Family Offices:
Public/Private ICOs or Equity as accredited
investors.
③ Institutional Funds: Hedge funds, VC
funds, Hybrid funds, across the whole spectrum.
© 2018 William Mougayar @wmougayar
How to invest?
Selling the
Vision
Build-out
Installation
Deployment
Acceleration
Vision
Realization
2018-2020
2013-2015
2015-2016
2021+
2016-2018
2019-2021
Blockchain: The Evolution
We are here
© 2017 William Mougayar @wmougayar
© 2018 William Mougayar @wmougayar
Computation
Protocols
Data
Content
Storage Work
Rewards
EarningSpending
Sharing
Industry
Trade
Law
Finance
Nations
The Blockchain Economy
The best way to invest in the
blockchain is to invest your time
using blockchain Apps to learn
and earn.
© 2018 William Mougayar @wmougayar
The stone age didn’t end for a
lack of stones.
© 2018 William Mougayar @wmougayar
THANK YOU
William Mougayar
Investor, Advisor, Board Member
Managing Partner, JM3 Capital
Author, The Business Blockchain
Founder, The Token Summit and WMX
@wmougayar
wmougayar@gmail.com
http://startupmanagement.org/blog
jm3.capital

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How to Invest in Blockchain

  • 1. How to Invest in Blockchain William Mougayar Investor, Advisor, Board Member Managing Partner, JM3 Capital Author, The Business Blockchain Founder, The Token Summit and WMX @wmougayar wmougayar@gmail.com Geneva, 12 September 2018
  • 2. NOT… Speculate. NOT… What to invest in. ➔ How to THINK about the investment landscape © 2018 William Mougayar @wmougayar
  • 3. ① Who ② What ③ How © 2018 William Mougayar @wmougayar
  • 4. Disclosures and Market Activities • Book (10 languages) • Token Summit • Active blogging • WMX Blockchain Index • Tech Accelerators & VC relationships • Knowledge websites • Strategic Advisory • Boards & Foundations • Startups Investments • ICOs participation & Advisory • Regulatory interactions
  • 5. © 2018 William Mougayar @wmougayarSource: Elementus
  • 7. 70% 30-40% 5-10% Web Analogy & Where We Are © 2018 William Mougayar @wmougayar Web: Facebook, Twitter Web: Internet, HTTP, HTML Web: Java, Oracle, Microsoft
  • 8. Blockchain Landscape © 2018 William Mougayar @wmougayar
  • 9. ① Consumers ② High Net Worth, Family Offices ③ Institutional Funds © 2018 William Mougayar @wmougayar Who is investing?
  • 10. Instruments and Liquidity © 2018 William Mougayar @wmougayar CC Derivatives (e.g. futures, Indices, ETF’s) Equity Future Token Rights Cryptocurrencies Token Offerings
  • 11. Tokens 1.0 vs. Tokens 2.0 Copying what we see vs. Inventing what we don’t see © 2017 William Mougayar @wmougayar
  • 12. OLD NEW NEW OLD NEW NEW COMPANIES SCOPE © 2018 William Mougayar @wmougayar Segmentation of Implementations ? ✔ 1.0 2.0 B2B
  • 13. Some Decentralization Examples • Blockchains • P2P Commerce (OpenBazaar) • CryptoAssets Trading (CryptoKitties) • Decentralized Exchanges (0x) • Decentralized Storage (Storj, Filecoin) • Decentralized Computing (Golem, Dfinity) • Decentralized Content (Peepeth) • More… © 2018 William Mougayar @wmougayar
  • 14. Tokens Segmentation 1. Cryptocurrency 2. Functional Tokens with utility (Work, Governance, Right, Payment) 3. Security Tokens (Equity, non- Equity/Collateral-ized) 4. Cryptoassets (Collectibles, Art, Digital assets) © 2018 William Mougayar @wmougayar
  • 17. © 2018 William Mougayar @wmougayar
  • 18. 10 Things you Can Do on the Blockchain that you Can’t on the Web 1. Send money from one person to another without traditional intermediaries. 2. Be the sole owner of a digital good, digital collectible or a real asset’s crypto proxy. 3. Earn money as a reward for work done (by a computer or human). 4. Be your own bank, and hold your own cryptocurrency. 5. Sell or buy something without any central co-ordinating authority. 6. Share unused computing or storage capacity and get paid for it. 7. Store content on a decentralized network that would never go down or get censored. 8. Contribute to recording something on the blockchain. 9. Pay for a service or good using a cryptocurrency you earned. 10. Earn cryptocurrency for data you shared.
  • 20. © 2018 William Mougayar @wmougayar Tracking the Blockchain Market with Numbers Market Cap _ USD 189 B * Daily Trades _ USD 18 B Total Raised _ USD 26 B Coins Traded _ 1,639 Apps _ 5,000+ Macro View • Active Users (Daily, Weekly or Monthly) • Total transactions (number) • Value of transactions (value) • Balances in smart contracts (value) • Transactions to/from contracts (number) • Value of transactions to/from contracts (value) • Blockchain rewards to users (value) • Wallets value (value) Outcomes • Unique addresses • Active addresses • Wallets • Nodes • Transactions per second • Blocks per hour • Developers • API calls • Software downloads • Repositories • Commits • App downloads • Clients Activity (numbers) Traction View * as of Sept. 12 2018, Source: CoinMarketCap
  • 21.
  • 22.
  • 23. © 2018 William Mougayar @wmougayar
  • 24. ① Consumers: Public ICOs, Public Cryptocurrencies, Indices, Managed Funds. ② High Net Worth, Family Offices: Public/Private ICOs or Equity as accredited investors. ③ Institutional Funds: Hedge funds, VC funds, Hybrid funds, across the whole spectrum. © 2018 William Mougayar @wmougayar How to invest?
  • 26. © 2018 William Mougayar @wmougayar Computation Protocols Data Content Storage Work Rewards EarningSpending Sharing Industry Trade Law Finance Nations The Blockchain Economy
  • 27. The best way to invest in the blockchain is to invest your time using blockchain Apps to learn and earn. © 2018 William Mougayar @wmougayar
  • 28. The stone age didn’t end for a lack of stones. © 2018 William Mougayar @wmougayar
  • 29. THANK YOU William Mougayar Investor, Advisor, Board Member Managing Partner, JM3 Capital Author, The Business Blockchain Founder, The Token Summit and WMX @wmougayar wmougayar@gmail.com http://startupmanagement.org/blog jm3.capital