In July 2015, we hosted a lively evening event to tackle an increasingly pressing issue: how should businesses be building and maintaining successful digital product capability?
The evening brought together digital leaders from across various sectors who discussed some of the key issues.
Here's Founder Mark Wilson and Lead Service Designer Katie Buchanan's presentation where they shared their experiences of making digital teams better.
Thank you to everyone who joined us for a thought-provoking and enjoyable evening.
For details of our upcoming events, visit our blog http://www.thehumanlayer.com
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Unlocking the formula for a high performance digital product team, London July 2015
1. Unlocking the formula.
Katie Buchanan & Mark Wilson
WF Talks - Unlocking the formula for a high performance digital product team
2. 2
“Innovation remains a frustrating pursuit.
Failure rates are high and even successful
companies can’t sustain their performance.
“The root cause is that companies fall into the
trap of adopting whatever best practices are in
vogue or aping the exemplar innovation of the
moment.”
Gary P Pisano, Harvard Business Review, June 2015
3. 3
Unlocking the formula for sustainable
digital product excellence is the defining
challenge of the age for established
organisations.
4. 4
Most organisations have accepted the
central role that digital services play, and
how critical their digital product
experience is to their future success…
5. 5
… so they have aggressively built digital
teams to deliver on their digital agenda.
6. 6
Sounds great – and extremely
sensible… it’s just proving quite tricky
to make it all work.
7. 7
Why is embedding digital
capability in an established
organisation so difficult?
8. 8
Established org’s
ORGANISATIONALTRAITS
Volume of products
Scale
Reputation
Heritage/legacy
Digital leadership skills
MARKET CONTEXT
Disruptive threats
Commercial risk
Customer expectations
Trend fragility