1. 8 Actionable Custom
Google Analytics
Reports

2. What are
Custom Reports?
A custom report is a report that you create by picking the
dimensions (City and Browser, for example) and metrics
(Visits, Pageviews, and Bounce Rate, for example) and decide
how they should be displayed.

3. Dimensions vs. Metrics
Dimensions are the kinds of things you
would see in the rows of Analytics Reports
Metrics, on the other hand, are the
numbers that usually populate those rows.

4. How do I start creating
them?

5. Report #1
Revenue by Time of Day

6. Report #1
Revenue by Time of Day
How can you use this information for your benefit????

7. Report #2
New vs. Returning Visitors
Flat Table – Great for printing, allows you to compare two dimensions side by side

8. Report #2
New vs. Returning Visitors

9. Report #3
Long Tail Keywords
First Step – Create an Custom Segment

10. Report #3
Long Tail Keywords

11. Report #3
Long Tail Keywords
^s*[^s]+(s+[^s]+){4,}s*
http://blog.vkistudios.com/index.cfm/2010/12/22/SEO-Analytics--
Regular-Expressions-Filters-and-Phrase-Based-SEO

12. Report #3
Long Tail Keywords

13. Report #3
Long Tail Keywords

14. Report #3
Long Tail Keywords

15. Report #4
Google vs Bing PPC
Step 1: Tag the Destination URLS within AdCenter
Campaign Source –Used to identify search engine, newsletter, etc. {Bing}
Campaign Medium –Identifies medium like email or cost per click. {CPC or PPC}
Campaign Term - Used in paid search to identified the keyword {keyword}
Campaign Content- Used to differentiate ads or links {adgroup}
Campaign Name – Identifies the strategic campaign {campaign}
URL Builder: http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578
http://www.mywebsite.com/landingpage.html?utm_source=bing&utm_medium=cpc&
utm_term={keyword}&utm_content={adgroup}&utm_campaign={campaign}

16. Report #4
Google vs Bing PPC
Step 2: Create an advanced segment that looks like the following:

17. Report #4
Google vs Bing PPC
Step 3: Start Creating the Custom Report

18. Report #4
Google vs Bing PPC
Step 4: Select the Custom Segment

19. Report #4
Google vs Bing PPC
Step 4: Hard Work Pays Off! Enjoy.

20. Report #5
Top Converting Landing
Pages

21. Report #5
Top Converting Landing
Pages

22. Report #6
Mobile Phone Bounce
Rate

23. Report #6
Mobile Phone Bounce Rate
Desktop/Laptop Devices 31.0%
iPhone Devices 44.74%

24. Report #7
Shopping Feed Comparison

25. Report #8
Comprehensive Day by Day

26. Report #8
Comprehensive Day by Day

27. Recap
• Revenue by Time of Day
• New vs. Returning Visitors
• Long Tail Keywords
• Google vs Bing PPC
• Top Converting Landing Pages
• Mobile Phone Bounce Rate
• Shopping Feed Comparison
• Comprehensive Day by Day