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A Better Strategy for Referral Coupons

"Don’t ask for referrals from all of your customers.... High-loyalty customers ... turn into brand ambassadors. They not only redeem a lot, on their own, they share the coupons with a lot of people."

Wharton marketing professor Raghuram Iyengar says using referral coupons is not quite as simple as businesses might expect it to be: You have to pick your brand ambassadors more carefully. More: http://knlg.net/298DuSg

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"Don’t ask for referrals from all of your customers.... High-loyalty customers ... turn into brand ambassadors. They not only redeem a lot, on their own, they share the coupons with a lot of people." Wharton marketing professor Raghuram Iyengar says using referral coupons is not quite as simple as businesses might expect it to be: You have to pick your brand ambassadors more carefully. More: http://knlg.net/298DuSg

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