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Marketing 'Radical Creativity'

What can edible insects teach us about marketing radical innovation? Wharton management professor Samir Nurmohamed shares the findings from his latest research, detailing how companies and individuals can best promote a novel idea or out-of-the-box approach. Using the edible insect industry as a case study, Nurmohamed finds that radical creativity is most likely to be embraced when it’s parsed in terms that are familiar to consumers. More: http://knlg.net/1MHA4oc

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