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Display Design and Customer Choice

Having lots of choices can be a shopper’s dream – or worst nightmare, depending on what they are buying and when. But perceptions of variety are a lot more complicated than how many products a retailer has on display. New research from Wharton’s Barbara Kahn finds that the way products are displayed affects a shopper’s perception of choice – and, in turn, can impact what and how much they buy. More: http://knlg.net/2hhzhAi

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  • NomieCivino

    Dec. 31, 2016

Having lots of choices can be a shopper’s dream – or worst nightmare, depending on what they are buying and when. But perceptions of variety are a lot more complicated than how many products a retailer has on display. New research from Wharton’s Barbara Kahn finds that the way products are displayed affects a shopper’s perception of choice – and, in turn, can impact what and how much they buy. More: http://knlg.net/2hhzhAi

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