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SOCIAL, DIGITAL
AND MOBILE IN


CHINA
JANUARY 2013
we are social
FOR FURTHER INFORMATION AND OTHER
 REPORTS IN THE #SDMW SERIES, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:

       SAYHELLO@WEARESOCIAL.SG
       @WEARESOCIALSG
       +65 9146 5356
       WEARESOCIAL.SG

                                       3
JAN
2013                   CHINA

                1,343,240,000                                                                                 51%                                                  49%
                                     TOTAL POPULATION                                                       URBAN                                                 RURAL


                      564,000,000                                                                                             42%
                                          INTERNET USERS                                                    INTERNET PENETRATION


                       597,600,000                                                                                            44%
                 USERS ON TOP SOCIAL NETWORK                                                                SOCIAL NETWORKING PENETRATION



                 1,104,000,000                                                                                                                         82%
                                  MOBILE SUBSCRIBERS                                                        MOBILE PENETRATION



COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: US CENSUS BUREAU (JAN 2013) INTERNET: CHINA INTERNET
                                                                                                                                                                                          3
NETWORK INFORMATION CENTRE (JAN 2013); SOCIAL NETWORKS: TENCENT (AUG 2012) COMPARED TO OTHER SITE-REPORTED FIGURES; MOBILE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY (DEC 2012)
CHINA’S
POPULATION
             4
CURRENT POPULATION OF CHINA:


1,343,240,000

                          SOURCE: US CENSUS BUREAU (ACCESSED JAN 2013)   5
你好
    IF YOU TOOK JUST 1 SECOND TO
SAY HELLO TO EVERY PERSON IN CHINA,
 IT WOULD TAKE MORE THAN 42 YEARS
    TO GREET THE WHOLE COUNTRY




                        SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013)   6
CHINA’S POPULATION GREW BY


  6,710,000
      PEOPLE IN 2012


                       SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013)   7
CHINA’S POPULATION IS
   GROWING BY 1 PERSON


EVERY 5 SECONDS

                    SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013)   8
41%
OF CHINA’S POPULATION
IS UNDER THE AGE OF 30



                    SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013)   9
MEDIAN AGE OF
CHINA’S POPULATION:


      36

                  SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013)   10
PEOPLE AGED


         43
   MAKE UP THE LARGEST
SINGLE AGE GROUP IN CHINA


                     SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013)   11
51%
OF CHINA’S POPULATION
 LIVES IN URBAN AREAS



                  SOURCE: CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012)   12
18,500,000
  CHINESE PEOPLE WILL MOVE FROM
RURAL AREAS TO LIVE IN CITIES IN 2013



        SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013)   13
CHINA’S ECONOMIC SPECTRUM




1,000,000           150,000,000
 US-DOLLAR            PEOPLE LIVING
MILLIONAIRES         ON US$1 PER DAY

                                       SOURCE: BBC (NOV 2012)   14
THE INTERNET
  IN CHINA
               15
NUMBER OF INTERNET USERS IN CHINA:


   564,000,000

                         SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   16
CHINA HAS THE LARGEST INTERNET
   POPULATION IN THE WORLD




            SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND INTERNETWORLDSTATS   17
(!                                                                                               )!
  THERE ARE MORE INTERNET USERS
 IN CHINA THAN THERE ARE PEOPLE
 LIVING IN ALL OF WESTERN EUROPE




          SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND THE US CENSUS BUREAU (NOV 2012)   18
INTERNET PENETRATION IN CHINA:


          42%

                        SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   19
IN 2012, CHINA ADDED


50,900,000
 NEW INTERNET USERS


                   SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   20
(!   THAT’S LIKE ADDING TWICE THE
       POPULATION OF AUSTRALIA                        )!

                            SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   21
…AND IS EQUAL TO ADDING 1.6
NEW INTERNET USERS EVERY SECOND




                        SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   22
AVERAGE TIME CHINESE NETIZENS
   SPEND ONLINE EACH WEEK:


   21 HOURS

                       SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   23
56%
OF CHINESE INTERNET
  USERS ARE MALE



                  SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   24
28%
OF CHINESE INTERNET USERS
  ARE FROM RURAL AREAS



                     SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   25
HOWEVER, PEOPLE FROM
  RURAL AREAS ACCOUNTED FOR


           52%
OF THE GROWTH IN INTERNET USERS
IN CHINA IN THE FIRST HALF OF 2012


                          SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   26
THE AVERAGE CHINESE
  INTERNET USER IS


      25
    YEARS OLD



                      SOURCE: TECH IN ASIA (OCT 2012)   27
80%
OF CHINESE INTERNET USERS ARE
BETWEEN THE AGES OF 10 AND 40



                       SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012)   28
STUDENTS REPRESENT


         25%
OF CHINA’S ONLINE POPULATION



                      SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   29
MOBILE INTERNET USERS OUTNUMBER
  PC-BASED INTERNET USERS IN CHINA


                          VS




420,000,000                    398,000,000
 MOBILE INTERNET USERS!         PC-BASED INTERNET USERS!



                                       SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   30
DEVICES THAT CHINESE
     NETIZENS USE TO GO ONLINE




75%           71%                      46%
MOBILES      DESKTOPS               LAPTOPS


                          SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   31
WHERE DO CHINA’S NETIZENS
       ACCESS THE INTERNET FROM?




92%       32%        22%                              16%
HOME      OFFICE    CYBERCAFÉ                       SCHOOL


                            SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   32
NUMBER OF INTERNET USERS IN SHENZHEN:


       8,000,000

                  SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012)   33
INTERNET PENETRATION BY CHINESE CITY




 77%         73%                      70%                                           66%
SHENZHEN   GUANGZHOU                BEIJING                                    SHANGHAI


                       SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012)   34
72%
 OF CHINESE NETIZENS HAVE
BROADBAND INTERNET ACCESS



                    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2012)   35
BROADBAND IS AVAILABLE IN


       88%
   OF CHINA’S VILLAGES



                            SOURCE: SINA, AS CITED IN TECHINASIA (JAN 2013)   36
60%
OF CHINA’S NEW RURAL NETIZENS ACCESS
   THE INTERNET VIA MOBILE DEVICES



                          SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012)   37
TOP ONLINE ACTIVITIES IN CHINA




 83%          80%      77%         66%                              66%
 INSTANT      SEARCH    ONLINE    BLOGS AND                          ONLINE
MESSAGING     ENGINE    MUSIC    SOCIAL MEDIA                        VIDEOS



                                      SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   38
FASTEST GROWING ONLINE ACTIVITIES IN CHINA




+33%      +32%       +29%      +25%                              +24%
 ONLINE    ONLINE    GROUP      ONLINE                          WEIBO &
BANKING   PAYMENTS   BUYING    SHOPPING                        MICROBLOG



                                 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   39
TOP BAIDU SEARCHES IN 2012




      PC-BASED SEARCHES                              MOBILE SEARCHES
1.    TAOBAO     6.  NBA                    1.    NOVELS               6.  BEAUTIES
2.    QZONE      7.  WEIBO                  2.    TAOBAO               7.  JOKES
3.    4399.COM   8.  360BUY.COM             3.    WECHAT               8.  MILITARY NEWS
4.    YOUKU      9.  ROCKING THE UNIVERSE   4.    NEWS                 9.  VOICE OF CHINA
5.    MARUTO     10. QVOD PLAYER            5.    DIAOYU ISLAND        10. GANGNAM STYLE



                                                            SOURCE: BAIDU, AS CITED IN CHINA INTERNET WATCH (DEC 2012)   40
SOCIAL MEDIA
  IN CHINA
               41
THERE ARE AT LEAST


 597,600,000
USERS OF SOCIAL MEDIA IN CHINA



                  SOURCES: BASED ON DATA FROM TENCENT (AUG 2012) AND DATA FROM OTHER SOCIAL NETWORKS   42
SOCIAL MEDIA PENETRATION IN CHINA:


            44%

                  SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013)   43
91%
  OF CHINA’S NETIZENS
VISIT SOCIAL MEDIA SITES



                           SOURCE: MCKINSEY (APR 2012)   44
THE SAME STATISTIC
FOR THE USA IS ONLY


    67%

                      SOURCE: MCKINSEY (APR 2012)   45
88%
  OF CHINESE SOCIAL
MEDIA USERS ARE ACTIVE



                         SOURCE: MCKINSEY (APR 2012)   46
NETIZENS IN CHINA
 SPEND AN AVERAGE OF


46 MINUTES
   EACH DAY VISITING
  SOCIAL MEDIA SITES


                       SOURCE: MCKINSEY (APR 2012)   47
THIS SUGGESTS THAT CHINA’S SOCIAL
MEDIA USERS SPENT A COMBINED TOTAL OF


      19,000,000
    YEARS ON SOCIAL NETWORKING
          ACTIVITIES IN 2012


                        SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND MCKINSEY (APR 2012)   48
JAN
2013       CHINA’S TOP SNS BY REGISTERED USERS

       QZONE                                                                                                                                                  712 M


TENCENT WEIBO                                                                                                      507M


   SINA WEIBO                                                                              400 M


     PENGYOU                                                 259 M


       RENREN                              172 M




                SOURCES: TENCENT Q3 FINANCIAL REPORT; SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM; AND RENREN.COM (NOV 2012). FIGURES FOR PENGYU REPRESENT ACTIVE USERS.   49
JAN
2013       CHINA’S SNS BY ACTIVE USERS

       QZONE                                                              598 M


   SINA WEIBO              287 M


TENCENT WEIBO             277 M


     PENGYOU            259 M


       RENREN    48 M



                                   SOURCES: TENCENT (JUN & AUG 2012); SINA (OCT 2012); RENREN   50
TENCENT ACCOUNTS FOR


               56%
OF CHINA’S SOCIAL MEDIA USERS THROUGH ITS
QZONE, TENCENT WEIBO, AND PENGYOU SITES


                                  SOURCE: TENCENT FINANCIAL REPORT (AUG 2012)   51
APR
2012      CHINA’S ‘FAVOURITE’ SOCIAL NETWORKS


   44%




               19%     19%


                                 8%         7%

  QZONE       SINA    RENREN   TENCENT   KAIXIN
              WEIBO             WEIBO
                                         SOURCE: MCKINSEY (APR 2012)   52
4 IN 5
OF THE TOP SOCIAL NETWORKS
  IN ASIA ARE FROM CHINA



                  SOURCES: BASED ON DATA FROM TENCENT; SINA; FACEBOOK AND TECHINASIA (2012)   53
IN CHINA, THERE ARE OVER


    467,750,000
USERS OF INSTANT MESSAGING SERVICES



                          SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   54
THESE USERS MAINTAIN MORE THAN


 1,200,000,000
ACTIVE INSTANT MESSAGING ACCOUNTS



                         SOURCE: ENFODESK, AS CITED IN CHINA INTERNET WATCH (DEC 2012)   55
QQ’S INSTANT
MESSAGING PLATFORM HAS


784,000,000
   ACTIVE ACCOUNTS
     EACH MONTH


                         SOURCE: TENCENT (NOV 2012)   56
IN AUGUST 2012, QQ REGISTERED


   167,000,000
     PEOPLE USING ITS INSTANT
MESSAGING SERVICE AT THE SAME TIME


                                     SOURCE: TENCENT (AUG 2012)   57
UNTIL RECENTLY, BARELY


              38%
  OF CHINA’S NETIZENS REVEALED THEIR
REAL NAMES ON SOCIAL NETWORKING SITES


                                   SOURCE: NIELSEN (MAY 2012)   58
84%
 OF CHINA’S NETIZENS HAVE AN OPEN
ATTITUDE TOWARDS PERSONAL PRIVACY



                         SOURCE: NIELSEN, AS CITED IN CHINA INTERNET WATCH (DEC 2012)   59
66%
OF CHINESE SOCIAL MEDIA
 USERS FOLLOW BRANDS



                          SOURCE: INSITES CONSULTING (SEP 2012)   60
ON AVERAGE, EACH OF CHINA’S
SOCIAL MEDIA USERS FOLLOWS


  8 BRANDS

                              SOURCE: DCCI (SEP 2012)   61
80%
OF CHINESE NETIZENS CARE ABOUT COMMERCIAL
 INFORMATION ON SOCIAL NETWORKING SITES



                     SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012)   62
43%
OF CHINA’S NETIZENS ARE INTERESTED IN PRODUCTS
SHARED BY FRIENDS ON SOCIAL NETWORKING SITES



                       SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012)   63
38%
 OF CHINA’S NETIZENS REFER TO FRIENDS’ SNS
COMMENTS WHEN MAKING SHOPPING DECISIONS



                     SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012)   64
IN THE FIRST HALF OF 2012, THE VOLUME OF
  SOCIAL SHARING IN CHINA INCREASED BY


               60%

                             SOURCE: BAIDU INC, AS CITED IN CHINA INTERNET WATCH (SEP 2012)   65
SEP
2012     ‘SHARE OF SHARING’ BY SNS PLATFORM


        44%




                 12%
                           9%                                           7%

       QZONE    SINA     TENCENT                                  RENREN
                WEIBO     WEIBO
                           SOURCE: CHINA INTERNET WATCH (SEP 2012). FIGURES REPRESENT ACTIVITY FOR H1 2012   66
THE SOCIAL MEDIA PREFERENCES OF
      CHINA’S NETIZENS BY LIFE STAGE


                       VS




STUDENTS TEND TO USE        GRADUATES TEND TO
SOCIAL NETWORK SITES        PREFER MICROBLOGS


                                           SOURCE: NIELSEN (MAY 2012)   67
USES OF DIFFERENT SOCIAL
              MEDIA BY CHINA’S NETIZENS


                                  VS




     MICROBLOGS                        SOCIAL NETWORKS
     LIKE WEIBO ARE USED FOR            ARE USED FOR FINDING AND
FINDING AND SHARING INFORMATION         INTERACTING WITH FRIENDS


                                                             SOURCE: NIELSEN (MAY 2012)   68
89%
OF CHINESE NETIZENS
USE A WEIBO SERVICE



                      SOURCE: DCCI, AS CITED IN CHINA INTERNET WATCH (OCT 2012)   69
97%
  OF SOCIAL MEDIA USERS
IN CHINA ARE WEIBO USERS



                           SOURCE: NIELSEN (MAY 2012)   70
ESTIMATED SIZE OF THE WEIBO
   MARKET IN CHINA IN 2012:


US$79,820,000

                               SOURCE: IRESEARCH (SEP 2012)   71
57%
OF CHINA’S WEIBO
 USERS ARE MALE



                   SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012)   72
62%
 OF CHINESE WEIBO
USERS ARE MARRIED



                    SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012)   73
30%
 OF CHINA’S WEIBO USERS HAVE
MORE THAN ONE WEIBO ACCOUNT



                               SOURCE: DCCI (SEP 2012)   74
OCT
2012         THE DEMOGRAPHICS OF WEIBO USERS
                      56-65:
    46-55:
                       3%
      6%


    41-45:                     19-25:
     9%                         19%
                                          FEMALE:
  36-40:                                    43%
   12%                                              MALE:
                                                    57%
                                 26-30:
             31-35:               30%
              21%




                                                    SOURCE: DCCI (SEP & OCT 2012)   75
COMPARING CHINA’S TOP WEIBOS



                                                   VS

          SINA                                                                   TENCENT
      ACTIVE USERS: 287 M                                              ACTIVE USERS: 277 M
   REGISTERED USERS: 400 M                                          REGISTERED USERS: 507 M
  NETIZEN PENETRATION: 73%                                         NETIZEN PENETRATION: 93%
USER LOCATION: TIER 1 & 2 CITIES                                 USER LOCATION: TIER 3 & 4 CITIES


                      SOURCES: TENCENT Q3 FINANCIAL REPORT (NOV 2012); SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM (NOV 2012); NIELSEN (MAY 2012)   76
SHENZHEN HAS THE HIGHEST RATE OF
 WEIBO PENETRATION IN CHINA, AT


           59%

               SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012)   77
ONLY


        5%
 OF CHINA’S WEIBO USERS
ARE FROM RURAL REGIONS


                          SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012)   78
MORE THAN


                 50%
OF WEIBO USERS ACCESS E-COMMERCE SITES AFTER
  NOTICING RELEVANT INFORMATION ON WEIBO


                                        SOURCE: DCCI (SEP 2012)   79
WEIBO’S INFLUENCE ON ONLINE SHOPPERS’
      PURCHASE DECISIONS BY CATEGORY




  42%                                       37%                                                                 35%
BOOKS, AUDIO                    RESTAURANTS                                                           CLOTHES, SHOES
 AND VIDEO                   AND ENTERTAINMENT                                                           AND BAGS



               SOURCE: SINA WEIBO USERS REPORT (OCT 2012). FASHION ICONS C/O THE NOUN PROJECT. PURSE ICON BY MATHIAS VAGNI; SHOES ICON BY JULIA SODERBERG   80
86%
OF TRENDING TOPICS ON WEIBO IN CHINA
  ORIGINATE FROM OPINION LEADERS



                               SOURCE: INTERNET RESEARCH CENTER (JUL 2012)   81
94%
 OF SINA WEIBO USERS IN CHINA
HAVE USED ITS SEARCH FUNCTION



                       SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012)   82
28%
 OF SINA WEIBO USERS USE THE SITE
TO SEARCH FOR BRAND INFORMATION



                  SOURCE: CHINA INTERNET NETWORK INFORMATION CENTER, AS CITED IN RESONANCE CHINA (AUG 2012)   83
GLOBAL COMPARISON: TOP 5 USERS’
   AVERAGE NUMBER OF FOLLOWERS


                VS



28,538,000            24,280,000
  TWITTER               SINA WEIBO


                           SOURCES: TWITTER.COM AND WEIBO.COM (ACCESSED NOV 2012)   84
THERE ARE MORE THAN


   230,000
COMPANIES WITH A PRESENCE
     ON SINA WEIBO


                   SOURCE: SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM (NOV 2012)   85
MORE THAN


        25%
OF FORTUNE 500 COMPANIES
HAVE A SINA WEIBO PRESENCE


                             SOURCE: DCCI (SEP 2012)   86
THERE ARE OVER


  60,000
GOVERNMENT ACCOUNTS
   ON SINA WEIBO


                      SOURCE: SINA GOVERNMENT WEIBO REPORT (DEC 2012)   87
55%
 OF SINA WEIBO USERS
WERE BORN IN THE 1980S



                         SOURCE: SINA WEIBO USERS REPORT (OCT 2012)   88
61%
 OF SINA WEIBO USERS HOLD A
BACHELOR’S DEGREE OR HIGHER



                              SOURCE: DCCI (SEP 2012)   89
ALTHOUGH THEY ACCOUNT FOR JUST 30% OF THE
  POPULATION, SINA WEIBO USERS CONSUME


               54%
           OF THE TOTAL GOODS
          AND SERVICES IN CHINA


                                  SOURCE: SINA WEIBO USERS REPORT (OCT 2012)   90
55%
    OF CHINA’S SINA
WEIBO USERS ARE SINGLE



                         SOURCE: SINA WEIBO USERS REPORT (OCT 2012)   91
PEOPLE ACCESSING SINA WEIBO
  FROM COMPUTERS IN CHINA SPEND


            20%
MORE TIME ON THE INTERNET COMPARED
    TO TWITTER USERS IN THE USA


                              SOURCE: SINA WEIBO USERS REPORT (OCT 2012)   92
PEOPLE ACCESSING SINA WEIBO
FROM MOBILE DEVICES IN CHINA SPEND


            35%
MORE TIME ON THE INTERNET COMPARED
    TO TWITTER USERS IN THE USA


                              SOURCE: SINA WEIBO USERS REPORT (OCT 2012)   93
76%
OF SINA WEIBO USERS ARE OPEN
TO ADVERTISING ON MICROBLOGS



                           SOURCE: SINA WEIBO USERS REPORT (OCT 2012)   94
72%
OF SINA WEIBO’S USERS ACCESS
THE SERVICE VIA MOBILE DEVICES



                            SOURCE: SINA, AS CITED IN THE NEXT WEB (NOV 2012)   95
SMARTPHONE USERS WHO BROWSE
SOCIAL MEDIA SITES VIA THEIR PHONES:



                 VS


  58%                      43%
   CHINA                UNITED STATES


                                       SOURCE: MCKINSEY (APR 2012)   96
IN 2012, MOBILE WEIBO USERS
   IN CHINA INCREASED BY


        47%

                      SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   97
MOBILE WEIBO USERS
  ACCOUNT FOR


    89%
 OF ALL CHINESE
MICROBLOG USERS


                     SOURCE: DCCI (SEP 2012)   98
USERS OF TENCENT’S WECHAT
MOBILE INSTANT MESSAGING APP:


300,000,000

                                SOURCE: TENCENT (JAN 2013)   99
74%
 OF WECHAT USERS IN
CHINA ARE IN THEIR 20S



                         SOURCE: DAMN DIGITAL (NOV 2012)   100
63%
 OF WECHAT USERS
IN CHINA ARE MALE



                    SOURCE: DAMN DIGITAL (NOV 2012)   101
MOBILE QQ AND WECHAT LOG OVER


 700,000,000
   LOCATION-BASED ACTIONS
     EVERY DAY IN CHINA


                            SOURCE: TENCENT, AS CITED IN THE NEXT WEB (SEP 2012)   102
THAT’S MORE THAN


    8,000
LOCATION-BASED ACTIONS
    EVERY SECOND


                 SOURCE: BASED ON DATA FROM TENCENT, AS CITED IN THE NEXT WEB (SEP 2012)   103
FACEBOOK USERS IN CHINA:


   631,100

                           SOURCE: SOCIALBAKERS (JAN 2013)   104
CHINA RANKS 99TH ON THE LIST OF
COUNTRIES BY FACEBOOK USERS, WITH
MORE USERS THAN OMAN AND ESTONIA




                                SOURCE: SOCIALBAKERS (JAN 2013)   105
SEP
2012             FACEBOOK IN CHINA
             55-64:
               1%
                      65+:
        45-54:         1%
         4%
                      13-17:
                       6%
       35--44:
        12%
                               18-24:
                                37%     FEMALE:
                                          41%
                                                       MALE:
          25-34:                                       59%
           39%




                                                  SOURCE: FACEBOOK AD MANAGER (SEP 2012)   106
THERE ARE MORE THAN


70,000,000
 USERS OF PROFESSIONAL
SOCIAL NETWORKS IN CHINA


                   SOURCE: SOOTOO STATISTICS, AS CITED IN CHINA INTERNET WATCH (DEC 2012)   107
JAN
 2013        CHINA’S TOP PROFESSIONAL NETWORKS


12.3 M   12.3 M   12.2 M




                           8.0 M



                                               5.0 M
                                                                      4.2 M

                                                                                             2.8 M
                                                                                                                    2.0 M
                                                                                                                                           1.1 M
TIANJI   DAJIE    RUOLIN HONGTAO RENHE                             BINZHI LINKEDIN                                 USHI               HENGZHI

                                   SOURCES: SOOTOO.COM AS CITED IN CHINA INTERNET WATCH (DEC 2012), SOCIALBAKERS (JAN 2013), SOCIALMEDIAWEEK (SEP 2012)   108
TIANJI, CHINA’S TOP PROFESSIONAL SOCIAL
NETWORK, IS GROWING BY AN AVERAGE OF


          500,000
       NEW USERS EVERY MONTH



                                     SOURCE: TECHINASIA (APR 2012)   109
CHINA RANKS 7TH IN THE LIST OF
 COUNTRIES WORLDWIDE BY ITS
  NUMBER OF LINKEDIN USERS




                                 SOURCE: SOCIALBAKERS (JAN 2013)   110
USERS OF PROFESSIONAL SOCIAL
NETWORKS IN CHINA INCREASED BY


         250%
        IN 2012 ALONE



                        SOURCE: SOOTOO STATISTICS, AS CITED IN CHINA INTERNET WATCH (DEC 2012)   111
MOBILE
IN CHINA
           112
MOBILE SUBSCRIPTIONS IN CHINA:


1,104,000,000

              SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012)   113
CHINA’S TELECOMS INDUSTRY
IS THE LARGEST IN THE WORLD




                    SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q3 2012)   114
MOBILE PENETRATION IN CHINA:


         82%

             SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012)   115
CHINA’S MOBILE MARKET
INCREASED BY AN AVERAGE OF MORE THAN


      10,000,000
         NEW SUBSCRIPTIONS
        EVERY MONTH IN 2012
                                  SOURCE: CHINADAILY (NOV 2012)   116
(! THAT’S MORE THAN 4 NEW
 SUBSCRIPTIONS EVERY SECOND            )!

                         SOURCE: BASED ON DATA CITED IN CHINADAILY (NOV 2012)   117
IN CHINA, PEOPLE CAN USE
THEIR MOBILE PHONES TO:

      BUY STARBUCKS COFFEE
      BUY SUBWAY TICKETS
¥€$   DO THEIR BANKING
      DO THEIR SHOPPING

88    BUY LOTTERY TICKETS

                             SOURCE: ENOVATE   118
70%
OF CHINESE PEOPLE SAY THEY “CAN’T
LIVE WITHOUT” THEIR MOBILE PHONE



                                    SOURCE: SYNOVATE   119
30%
   OF CHINESE MOBILE INTERNET
USERS HAVE ACCESS TO 3G SERVICES



                        SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012)   120
NUMBER OF SMARTPHONE USERS IN CHINA:


    290,000,000

                                  SOURCE: IRESEARCH (OCT 2012)   121
SMARTPHONE PENETRATION IN CHINA:


           22%

            SOURCES: BASED ON DATA FROM IRESEARCH (OCT 2012); AND CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012)   122
CHINA IS THE WORLD’S


LARGEST
  ANDROID MARKET



               SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WATCH (JAN 2013)   123
SMARTPHONE SALES IN
   CHINA INCREASED BY


       85%
IN 2012 COMPARED TO 2011



                 SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WATCH (JAN 2013)   124
THERE ARE MORE THAN


       122,000,000
MOBILE SUBSCRIBERS IN GUANGDONG PROVINCE –
 MORE THAN THE ENTIRE POPULATION OF MEXICO


          SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC CHINA (DEC 2012) AND THE US CENSUS BUREAU (ACCESSED JAN 2013)   125
11%
   OF CHINA’S MOBILE USERS
LIVE IN GUANGDONG PROVINCE



            SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012)   126
MOBILE
INTERNET
           127
NUMBER OF MOBILE
INTERNET USERS IN CHINA:


420,000,000

                     SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   128
(! THAT’S MORE THAN THE ENTIRE
 POPULATION OF THE UNITED STATES                                                                       )!

        SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013), AND THE US CENSUS BUREAU (ACCESSED JAN 2013)   129
MOBILE INTERNET PENETRATION IN CHINA:


             31%

                           SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   130
MOBILE PHONES ARE THE TOP
INTERNET ACCESS DEVICE IN CHINA




                        SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012)   131
75%
 OF CHINESE NETIZENS GO
ONLINE FROM THEIR MOBILE



                    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   132
PERCENTAGE OF NEW NETIZENS USING
MOBILE DEVICES TO ACCESS THE INTERNET



                 VS


    47%                    60%
URBAN NETIZENS         RURAL NETIZENS


                           SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012)   133
IN 2012, THE NUMBER OF MOBILE
INTERNET USERS IN CHINA INCREASED BY


             18%

                           SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   134
72%
OF CHINESE MOBILE INTERNET USERS
 GO ONLINE AT LEAST ONCE A DAY



                        SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012)   135
TYPES OF WEBSITE THAT CHINA’S MOBILE
          WEB BROWSERS VISIT MOST OFTEN




62%         46%           44%          41%                                36%
NEWS     SEARCH ENGINE   LITERATURE   MICROBLOGS                            MUSIC




                                         SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (SEP 2012)   136
SEP
2012   CHINESE MOBILE INTERNET USERS
                         50-59:     60+:
                          2%        1%




                      40-49:
                       11%
                                           0-19:
                                           29%

             30-39:
              24%



                                  20-29:
                                   33%




                                                   SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012)   137
58%
   OF CHINA’S MOBILE
INTERNET USERS ARE MALE



                    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012)   138
27%
OF CHINA’S MOBILE INTERNET
 USERS LIVE IN RURAL AREAS



                     SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012)   139
62%
OF CHINESE MOBILE INTERNET
USERS ARE YOUNGER THAN 30



                     SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012)   140
IN Q3 2012 ALONE, CHINA’S MOBILE
    INTERNET MARKET WAS WORTH


US$2,373,000,000

                                    SOURCE: IRESEARCH (NOV 2012)   141
ON AN ANNUALISED BASIS, CHINA’S
  MOBILE INTERNET MARKET IS WORTH
MORE THAN THE ENTIRE GDP OF MONGOLIA




              SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013)   142
THE VALUE OF CHINA’S MOBILE INTERNET
MARKET IS GROWING AT AN ANNUAL RATE OF


             102%

                                   SOURCE: IRESEARCH (NOV 2012)   143
LOCATION-
BASED SERVICES
                 144
CHINESE LOCATION-BASED
   SERVICES REACHED


217,000,000
   USERS IN Q2 2012



                         SOURCE: MNRC (OCT 2012)   145
VALUE OF CONSUMER LOCATION-
BASED SERVICES IN CHINA IN 2012:


$589,000,000

                                   SOURCE: MNRC (OCT 2012)   146
TOP USES OF LOCATION-
           BASED SERVICES IN CHINA




 33%               29%                  19%
 MAPS &         CONNECT WITH      ACCESS
LOCATION        OTHER PEOPLE    LOCAL DEALS

                                 SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012)   147
WHERE CHINESE NETIZENS
    USE LOCATION-BASED SERVICES




30%           26%                  19%
ON THE       ON PUBLIC               AT
STREET       TRANSPORT              HOME

                            SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012)   148
15%
 OF CHINA’S LBS USERS ACCESS THESE
SERVICES FOR E-COMMERCE PURPOSES



                            SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012)   149
E-COMMERCE
  IN CHINA
             150
NUMBER OF ONLINE SHOPPERS
  IN CHINA IN JUNE 2012:


242,000,000

                    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   151
CHINA HAS THE LARGEST NUMBER
OF ONLINE SHOPPERS IN THE WORLD




                        SOURCE: BOSTON CONSULTING GROUP, AS CITED IN SCMP (APR 2012)   152
43%
      OF CHINA’S NETIZENS
PARTICIPATE IN ONLINE SHOPPING



                        SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   153
INCREASE IN THE NUMBER OF
ONLINE SHOPPERS IN CHINA IN 2012:


           25%

                         SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   154
CHINA’S ONLINE SHOPPERS IN CONTEXT




     75 M                        2X                                                     6X
75 MILLION MORE ONLINE    DOUBLE THE NUMBER OF                       SIX TIMES THE NUMBER OF
SHOPPERS THAN THE USA    ONLINE SHOPPERS IN JAPAN                   ONLINE SHOPPERS IN THE UK




                                        SOURCES: BOSTON CONSULTING GROUP; AND FORRESTER RESEARCH, AS CITED IN MASHABLE (APR 2012)   155
AROUND


       90%
OF CHINA’S NETIZENS EARN
LESS THAN US$27 PER DAY


                     SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   156
IN CHINA, THERE ARE


5,000,000
 ONLINE SHOPPERS
  AGED OVER 50


                      SOURCE: ALIBABA, AS CITED BY IFENG (DEC 2012)   157
IN 2012, THE NUMBER OF USERS OF
 GROUP BUYING IN CHINA REACHED


  83,270,000

                        SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   158
(!   THAT’S MORE THAN THE ENTIRE
       POPULATION OF GERMANY            )!

                                   SOURCE: WIKIPEDIA (ACCESSED JAN 2013)   159
TOTAL TRANSACTION VALUE OF
  E-COMMERCE IN CHINA IN Q3 2012:


US$319,000,000,000

                                    SOURCE: IRESEARCH (NOV 2012)   160
THAT EQUATES TO MORE THAN


 US$40,000
IN E-COMMERCE TRANSACTIONS
   IN CHINA EVERY SECOND


                        SOURCE: BASED ON DATA FROM IRESEARCH (NOV 2012)   161
ANNUAL GROWTH OF
E-COMMERCE IN CHINA:


     22%

                       SOURCE: IRESEARCH (NOV 2012)   162
THE VALUE OF E-COMMERCE
  IN CHINA EQUATES TO


               15%
 OF THE COUNTRY’S GDP



    SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND GDP DATA FROM THE UNITED NATIONS AS CITED IN WIKIPEDIA (ACCESSED JAN 2013)   163
ON AN ANNUALISED BASIS,
  E-COMMERCE TRANSACTIONS
  IN CHINA ARE WORTH MORE
THAN THE ENTIRE GDP OF MEXICO




       SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND GDP DATA FROM THE UNITED NATIONS AS CITED IN WIKIPEDIA (ACCESSED JAN 2013)   164
ONLINE SHOPPING
   ACCOUNTS FOR


      14%
OF CHINA’S E-COMMERCE
  TRANSACTION VALUE


                        SOURCE: IRESEARCH (NOV 2012)   165
TAOBAO, CHINA’S BIGGEST
  C2C SITE, GENERATES


   50,000
   SALES PER MINUTE



                          SOURCE: BOSTON CONSUTING GROUP (MAY 2012)   166
THE TOTAL VALUE OF TRANSACTIONS
       ON TABAO IN 2012 EXCEEDED


¥1,000,000,000,000
 ( THAT’S ABOUT 160 BILLION US DOLLARS )



                            SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WATCH (DEC 2012)   167
59%
OF SHOPPERS ON TABAO ARE
 AGED BETWEEN 25 AND 35



                   SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WATCH (DEC 2012)   168
TOTAL VALUE OF TRANSACTIONS ON TAOBAO AND
TMALL ON ‘BACHELOR’S DAY’ (NOVEMBER 11) 2012:


     $5,190,000,000

                                      SOURCE: PEOPLE’S DAILY (NOV 2012)   169
THAT EQUATES TO


US$60,000
  EVERY SECOND



                   SOURCE: BASED ON DATA FROM SINA FINANCE (NOV 2012)   170
NUMBER OF UNIQUE VISITORS TO TMALL AND
   TAOBAO ON BACHELOR’S DAY 2012:


     213,000,000

                                  SOURCE: PEOPLE’S DAILY (NOV 2012)   171
1 IN 6
  PEOPLE IN CHINA VISITED TMALL
OR TABAO ON BACHELOR’S DAY 2012



              SOURCES: BASED ON DATA FROM THE PEOPLE’S DAILY (NOV 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013)   172
10,000,000
   UNIQUE VISITORS WENT TO TMALL IN THE FIRST
SECOND OF ITS BACHELOR’S DAY SHOPPING FESTIVAL



                                       SOURCE: PEOPLE’S DAILY (NOV 2012)   173
GROWTH IN 2012 BACHELOR’S DAY
E-COMMERCE SALES COMPARED TO 2011




 +242%                 +204%
   TMALL                TAOBAO


                                    SOURCE: TECH SINA (NOV 2012)   174
17% OF SHOPPERS
  ACCOUNT FOR


   47%
OF E-COMMERCE
SALES IN CHINA


                  SOURCE: NIELSEN (MAY 2012)   175
78%
OF THESE “GOLDEN SHOPPERS” USE
BOTH SOCIAL NETWORKS AND WEIBO



                                 SOURCE: NIELSEN (MAY 2012)   176
M-COMMERCE
  IN CHINA
             177
M-COMMERCE USERS IN CHINA AT END 2012:


     146,000,000

                                  SOURCE: IIMEDIA RESEARCH (APR 2012)   178
CHINA’S MOBILE SHOPPING
  COMMUNITY GREW BY


     136%
        IN 2012



                    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   179
59%
OF CHINA’S SMARTPHONE OWNERS HAVE
 USED THEIR DEVICES TO SHOP ONLINE



                               SOURCE: OUR MOBILE PLANET (OCT 2012)   180
44%
OF CHINA’S M-COMMERCE
   USERS ARE FEMALE



                        SOURCE: IIMEDIA RESEARCH (APR 2012)   181
IN 2012, USERS OF MOBILE GROUP BUYING, MOBILE
PAYMENT AND MOBILE BANKING INCREASED BY OVER


                 80%

                               SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   182
60,000,000
   PEOPLE IN CHINA MAKE
USE OF MOBILE TRANSACTIONS



                             SOURCE: SINA NEWS (SEP 2012)   183
AVERAGE VALUE OF MOBILE TRANSACTIONS
    IN CHINA PER USER, PER MONTH:


           US$13

                             SOURCE: BASED ON DATA FROM SINA NEWS (SEP 2012)   184
THE AVERAGE TOTAL MONTHLY VALUE OF
MOBILE TRANSACTIONS IN CHINA EXCEEDS


US$800,000,000

                                   SOURCE: SINA NEWS (SEP 2012)   185
THAT’S MORE THAN


    US$300
    WORTH OF MOBILE
TRANSACTIONS EVERY SECOND


                        SOURCE: BASED ON DATA FROM SINA NEWS (SEP 2012)   186
ONLINE
ENTERTAINMENT
                187
UNIQUE VIEWERS OF
 ONLINE VIDEO IN CHINA:


350,000,000

                     SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012)   188
(! THAT’S MORE THAN THE ENTIRE
 POPULATION OF THE UNITED STATES                                                                 )!

           SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) AND THE US CENSUS BUREAU (JAN 2013)   189
CHINESE WEB USERS SPENT OVER


4,100,000,000
  COLLECTIVE HOURS STREAMING
WEB VIDEOS IN AUGUST 2012 ALONE


                         SOURCE: COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012)   190
THAT EQUATES TO MORE THAN


      5,600,000
YEARS OF HUMAN TIME SPENT WATCHING
  ONLINE VIDEO IN CHINA EVERY YEAR


                     SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012)   191
YOUKU AND TUDOU ATTRACT MORE THAN


   475,000,000
   UNIQUE VISITORS EACH MONTH



                       SOURCE: SITE-REPORTED DATA, AS CITED IN CHINASCOPE FINANCIAL (SEP 2012)   192
UNIQUE VISITORS TO CHINA’S
      ONLINE VIDEO PLATFORMS




475,000,000          275,500,000
YOUKU & TUDOU          TENCENT VIDEO


                         SOURCE: SITE-REPORTED DATA, AS CITED IN CHINASCOPE FINANCIAL (SEP 2012)   193
VALUE OF CHINA’S ONLINE
  VIDEO MARKET IN Q3 2012


US$430,000,000

                      SOURCE: IRESEARCH, AS CITED IN CHINA INTERNET WATCH (NOV 2012)   194
THIS SUGGESTS THAT CHINA’S ONLINE VIDEO
MARKET IN 2013 WILL BE WORTH MORE THAN


US$1,000,000,000

                       SOURCE: BASED ON DATA FROM IRESEARCH, AS CITED IN CHINA INTERNET WATCH (NOV 2012)   195
ANNUAL GROWTH IN AVERAGE
AD SPEND ON YOUKU IN Q3 2012:


         70%

                           SOURCE: YOUKU Q3 FINANCIAL REPORT (NOV 2012)   196
HOURS SPENT ON ONLINE
                VIDEO PLATFORMS IN CHINA




 698 M 569 M              474 M       406 M 291 M
    YOUKU         IQIYI      V.QQ     TV.SOHU                     TUDOU
(YOUKU TUDOU)   (BAIDU)   (TENCENT)   (SOHU)                  (YOUKU TUDOU)


                                         SOURCE: COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012)   197
IN 2012, OVER


 130,000,000
PEOPLE IN CHINA WATCHED ONLINE
VIDEOS ON THEIR MOBILE PHONES


                        SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   198
60%
OF CHINESE INTERNET USERS
HAVE PLAYED ONLINE GAMES



                     SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   199
CHINESE CONSUMERS BOUGHT


 4,000,000
  SMART TVS IN Q2 2012



                           SOURCE: NPD DISPLAY SEARCH (Q2 2012)   200
40%
OF TELEVISIONS SOLD IN CHINA
 IN Q2 2012 WERE SMART TVS



                               SOURCE: NPD DISPLAY SEARCH (Q2 2012)   201
CHINESE CONSUMERS BUY THE MOST
  SMART TVS IN THE WORLD, BUYING 4
TIMES AS MANY AS JAPANESE CONSUMERS




                                SOURCE: NPD DISPLAY SEARCH (Q2 2012)   202
E-FINANCE
IN CHINA
            203
USERS OF ONLINE BANKING IN CHINA:


  221,480,000

                         SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   204
(!   THAT’S MORE THAN THE TOTAL
        POPULATION OF BRAZIL                                                        )!

               SOURCES: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013), AND THE US CENSUS BUREAU (ACCESSED JAN 2013)   205
IN 2012, USERS OF
ONLINE BANKING IN CHINA INCREASED BY


             33%

                          SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012)   206
PEOPLE USING ONLINE
  PAYMENTS IN CHINA:


220,650,000

                   SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   207
ONLINE PAYMENTS
IN CHINA GREW BY


   32%
    IN 2012



                   SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   208
8776                                          8762
9361937 39273093987230292                       8723 98787234587623459
                   7 254427 29203292729283623                  34876  34589456098459873
                                                                                           4
78276282927352412                    7623 76236745348627635                        76234
 62348723476234 90834509234098238                         8572  03897458976234958
                                      87560349809823940                               762
 394857298264359  8736456234587243                          68395  86908734509873245
                    3458763847652347   62345987458973549             98490803499832409
                                                                                          0
45085698734569872                        38920909234098234
                                                              98234
                                                                                         34
                     2 3478676554764389                      62349  23476234972384762
35473465987340598                        73245974560982837                                 3
                     9 3495873245213489                          6230  97245908762349762
 56703495872387230                   23409  84508973458762358                       8620
 23782872379724  97369742698234976                        94861  34978623948623947
                   3498612349876349  78623498623947623             92479874184862763
                                                                                      534
 8612409723498612                       48763987298123982
                                                            43783                         0
                    74783476438748763                           8756 03498098239408572
97623645234765888                         98736456234587243                                5
                     5 09839485729826435                       76234  59874589735496839
 45609845987345874                  45698  72345876384765234                        4982
 7623495876234 05897234508569873                         76438   93892090923409823
                                     34059823478676554                               7628
450987324576234  78678635473465987                         21348  97324597456098283
                   3850956703495872   38723093495873245             98745897354968395
                                                                                        86
           0902 4
8034998324GET9MORE #SDMW9REPORTS84765WEARESOCIAL.SG234982349 62345
                                  56 87  23458763 AT 2347
2349587 62340 58972345085698734                 67655 47643893892090923
                                                                            4098
                    6 35473 46598734059823478                   73245  97456098283762349
 98732457623478678                  87230  93495873245213489                        23458
 4998324090294  38509567034958723                        58972   34508569873456987
                  4560982837628974   58976234958762340             35473465987340598
                                                                                      234
2452134897324597                       34509873245762347
                                                            86786                         4
                    7354968395869087                                 70349587238723093
  2347623459874589                             83240902943850956
                                                                                      209
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
  WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
 WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
  DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.
  IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
  TOO, CALL SIMON KEMP ON +65 9146 5356, OR
     EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
      FIND OUT MORE AT WEARESOCIAL.SG.
WE ARE SOCIAL SINGAPORE
        @WEARESOCIALSG
          +65 9146 5356
SAYHELLO@WEARESOCIAL.SG
         WEARESOCIAL.SG

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We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Jan 2013)

  • 1. SOCIAL, DIGITAL AND MOBILE IN CHINA JANUARY 2013 we are social
  • 2. FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3
  • 3. JAN 2013 CHINA 1,343,240,000 51% 49% TOTAL POPULATION URBAN RURAL 564,000,000 42% INTERNET USERS INTERNET PENETRATION 597,600,000 44% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 1,104,000,000 82% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: US CENSUS BUREAU (JAN 2013) INTERNET: CHINA INTERNET 3 NETWORK INFORMATION CENTRE (JAN 2013); SOCIAL NETWORKS: TENCENT (AUG 2012) COMPARED TO OTHER SITE-REPORTED FIGURES; MOBILE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY (DEC 2012)
  • 5. CURRENT POPULATION OF CHINA: 1,343,240,000 SOURCE: US CENSUS BUREAU (ACCESSED JAN 2013) 5
  • 6. 你好 IF YOU TOOK JUST 1 SECOND TO SAY HELLO TO EVERY PERSON IN CHINA, IT WOULD TAKE MORE THAN 42 YEARS TO GREET THE WHOLE COUNTRY SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) 6
  • 7. CHINA’S POPULATION GREW BY 6,710,000 PEOPLE IN 2012 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) 7
  • 8. CHINA’S POPULATION IS GROWING BY 1 PERSON EVERY 5 SECONDS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) 8
  • 9. 41% OF CHINA’S POPULATION IS UNDER THE AGE OF 30 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) 9
  • 10. MEDIAN AGE OF CHINA’S POPULATION: 36 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) 10
  • 11. PEOPLE AGED 43 MAKE UP THE LARGEST SINGLE AGE GROUP IN CHINA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) 11
  • 12. 51% OF CHINA’S POPULATION LIVES IN URBAN AREAS SOURCE: CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012) 12
  • 13. 18,500,000 CHINESE PEOPLE WILL MOVE FROM RURAL AREAS TO LIVE IN CITIES IN 2013 SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 13
  • 14. CHINA’S ECONOMIC SPECTRUM 1,000,000 150,000,000 US-DOLLAR PEOPLE LIVING MILLIONAIRES ON US$1 PER DAY SOURCE: BBC (NOV 2012) 14
  • 15. THE INTERNET IN CHINA 15
  • 16. NUMBER OF INTERNET USERS IN CHINA: 564,000,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 16
  • 17. CHINA HAS THE LARGEST INTERNET POPULATION IN THE WORLD SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND INTERNETWORLDSTATS 17
  • 18. (! )! THERE ARE MORE INTERNET USERS IN CHINA THAN THERE ARE PEOPLE LIVING IN ALL OF WESTERN EUROPE SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND THE US CENSUS BUREAU (NOV 2012) 18
  • 19. INTERNET PENETRATION IN CHINA: 42% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 19
  • 20. IN 2012, CHINA ADDED 50,900,000 NEW INTERNET USERS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 20
  • 21. (! THAT’S LIKE ADDING TWICE THE POPULATION OF AUSTRALIA )! SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 21
  • 22. …AND IS EQUAL TO ADDING 1.6 NEW INTERNET USERS EVERY SECOND SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 22
  • 23. AVERAGE TIME CHINESE NETIZENS SPEND ONLINE EACH WEEK: 21 HOURS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 23
  • 24. 56% OF CHINESE INTERNET USERS ARE MALE SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 24
  • 25. 28% OF CHINESE INTERNET USERS ARE FROM RURAL AREAS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 25
  • 26. HOWEVER, PEOPLE FROM RURAL AREAS ACCOUNTED FOR 52% OF THE GROWTH IN INTERNET USERS IN CHINA IN THE FIRST HALF OF 2012 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 26
  • 27. THE AVERAGE CHINESE INTERNET USER IS 25 YEARS OLD SOURCE: TECH IN ASIA (OCT 2012) 27
  • 28. 80% OF CHINESE INTERNET USERS ARE BETWEEN THE AGES OF 10 AND 40 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 28
  • 29. STUDENTS REPRESENT 25% OF CHINA’S ONLINE POPULATION SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 29
  • 30. MOBILE INTERNET USERS OUTNUMBER PC-BASED INTERNET USERS IN CHINA VS 420,000,000 398,000,000 MOBILE INTERNET USERS! PC-BASED INTERNET USERS! SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 30
  • 31. DEVICES THAT CHINESE NETIZENS USE TO GO ONLINE 75% 71% 46% MOBILES DESKTOPS LAPTOPS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 31
  • 32. WHERE DO CHINA’S NETIZENS ACCESS THE INTERNET FROM? 92% 32% 22% 16% HOME OFFICE CYBERCAFÉ SCHOOL SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 32
  • 33. NUMBER OF INTERNET USERS IN SHENZHEN: 8,000,000 SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 33
  • 34. INTERNET PENETRATION BY CHINESE CITY 77% 73% 70% 66% SHENZHEN GUANGZHOU BEIJING SHANGHAI SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 34
  • 35. 72% OF CHINESE NETIZENS HAVE BROADBAND INTERNET ACCESS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2012) 35
  • 36. BROADBAND IS AVAILABLE IN 88% OF CHINA’S VILLAGES SOURCE: SINA, AS CITED IN TECHINASIA (JAN 2013) 36
  • 37. 60% OF CHINA’S NEW RURAL NETIZENS ACCESS THE INTERNET VIA MOBILE DEVICES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 37
  • 38. TOP ONLINE ACTIVITIES IN CHINA 83% 80% 77% 66% 66% INSTANT SEARCH ONLINE BLOGS AND ONLINE MESSAGING ENGINE MUSIC SOCIAL MEDIA VIDEOS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 38
  • 39. FASTEST GROWING ONLINE ACTIVITIES IN CHINA +33% +32% +29% +25% +24% ONLINE ONLINE GROUP ONLINE WEIBO & BANKING PAYMENTS BUYING SHOPPING MICROBLOG SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 39
  • 40. TOP BAIDU SEARCHES IN 2012 PC-BASED SEARCHES MOBILE SEARCHES 1.  TAOBAO 6.  NBA 1.  NOVELS 6.  BEAUTIES 2.  QZONE 7.  WEIBO 2.  TAOBAO 7.  JOKES 3.  4399.COM 8.  360BUY.COM 3.  WECHAT 8.  MILITARY NEWS 4.  YOUKU 9.  ROCKING THE UNIVERSE 4.  NEWS 9.  VOICE OF CHINA 5.  MARUTO 10. QVOD PLAYER 5.  DIAOYU ISLAND 10. GANGNAM STYLE SOURCE: BAIDU, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 40
  • 41. SOCIAL MEDIA IN CHINA 41
  • 42. THERE ARE AT LEAST 597,600,000 USERS OF SOCIAL MEDIA IN CHINA SOURCES: BASED ON DATA FROM TENCENT (AUG 2012) AND DATA FROM OTHER SOCIAL NETWORKS 42
  • 43. SOCIAL MEDIA PENETRATION IN CHINA: 44% SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 43
  • 44. 91% OF CHINA’S NETIZENS VISIT SOCIAL MEDIA SITES SOURCE: MCKINSEY (APR 2012) 44
  • 45. THE SAME STATISTIC FOR THE USA IS ONLY 67% SOURCE: MCKINSEY (APR 2012) 45
  • 46. 88% OF CHINESE SOCIAL MEDIA USERS ARE ACTIVE SOURCE: MCKINSEY (APR 2012) 46
  • 47. NETIZENS IN CHINA SPEND AN AVERAGE OF 46 MINUTES EACH DAY VISITING SOCIAL MEDIA SITES SOURCE: MCKINSEY (APR 2012) 47
  • 48. THIS SUGGESTS THAT CHINA’S SOCIAL MEDIA USERS SPENT A COMBINED TOTAL OF 19,000,000 YEARS ON SOCIAL NETWORKING ACTIVITIES IN 2012 SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND MCKINSEY (APR 2012) 48
  • 49. JAN 2013 CHINA’S TOP SNS BY REGISTERED USERS QZONE 712 M TENCENT WEIBO 507M SINA WEIBO 400 M PENGYOU 259 M RENREN 172 M SOURCES: TENCENT Q3 FINANCIAL REPORT; SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM; AND RENREN.COM (NOV 2012). FIGURES FOR PENGYU REPRESENT ACTIVE USERS. 49
  • 50. JAN 2013 CHINA’S SNS BY ACTIVE USERS QZONE 598 M SINA WEIBO 287 M TENCENT WEIBO 277 M PENGYOU 259 M RENREN 48 M SOURCES: TENCENT (JUN & AUG 2012); SINA (OCT 2012); RENREN 50
  • 51. TENCENT ACCOUNTS FOR 56% OF CHINA’S SOCIAL MEDIA USERS THROUGH ITS QZONE, TENCENT WEIBO, AND PENGYOU SITES SOURCE: TENCENT FINANCIAL REPORT (AUG 2012) 51
  • 52. APR 2012 CHINA’S ‘FAVOURITE’ SOCIAL NETWORKS 44% 19% 19% 8% 7% QZONE SINA RENREN TENCENT KAIXIN WEIBO WEIBO SOURCE: MCKINSEY (APR 2012) 52
  • 53. 4 IN 5 OF THE TOP SOCIAL NETWORKS IN ASIA ARE FROM CHINA SOURCES: BASED ON DATA FROM TENCENT; SINA; FACEBOOK AND TECHINASIA (2012) 53
  • 54. IN CHINA, THERE ARE OVER 467,750,000 USERS OF INSTANT MESSAGING SERVICES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 54
  • 55. THESE USERS MAINTAIN MORE THAN 1,200,000,000 ACTIVE INSTANT MESSAGING ACCOUNTS SOURCE: ENFODESK, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 55
  • 56. QQ’S INSTANT MESSAGING PLATFORM HAS 784,000,000 ACTIVE ACCOUNTS EACH MONTH SOURCE: TENCENT (NOV 2012) 56
  • 57. IN AUGUST 2012, QQ REGISTERED 167,000,000 PEOPLE USING ITS INSTANT MESSAGING SERVICE AT THE SAME TIME SOURCE: TENCENT (AUG 2012) 57
  • 58. UNTIL RECENTLY, BARELY 38% OF CHINA’S NETIZENS REVEALED THEIR REAL NAMES ON SOCIAL NETWORKING SITES SOURCE: NIELSEN (MAY 2012) 58
  • 59. 84% OF CHINA’S NETIZENS HAVE AN OPEN ATTITUDE TOWARDS PERSONAL PRIVACY SOURCE: NIELSEN, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 59
  • 60. 66% OF CHINESE SOCIAL MEDIA USERS FOLLOW BRANDS SOURCE: INSITES CONSULTING (SEP 2012) 60
  • 61. ON AVERAGE, EACH OF CHINA’S SOCIAL MEDIA USERS FOLLOWS 8 BRANDS SOURCE: DCCI (SEP 2012) 61
  • 62. 80% OF CHINESE NETIZENS CARE ABOUT COMMERCIAL INFORMATION ON SOCIAL NETWORKING SITES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 62
  • 63. 43% OF CHINA’S NETIZENS ARE INTERESTED IN PRODUCTS SHARED BY FRIENDS ON SOCIAL NETWORKING SITES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 63
  • 64. 38% OF CHINA’S NETIZENS REFER TO FRIENDS’ SNS COMMENTS WHEN MAKING SHOPPING DECISIONS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 64
  • 65. IN THE FIRST HALF OF 2012, THE VOLUME OF SOCIAL SHARING IN CHINA INCREASED BY 60% SOURCE: BAIDU INC, AS CITED IN CHINA INTERNET WATCH (SEP 2012) 65
  • 66. SEP 2012 ‘SHARE OF SHARING’ BY SNS PLATFORM 44% 12% 9% 7% QZONE SINA TENCENT RENREN WEIBO WEIBO SOURCE: CHINA INTERNET WATCH (SEP 2012). FIGURES REPRESENT ACTIVITY FOR H1 2012 66
  • 67. THE SOCIAL MEDIA PREFERENCES OF CHINA’S NETIZENS BY LIFE STAGE VS STUDENTS TEND TO USE GRADUATES TEND TO SOCIAL NETWORK SITES PREFER MICROBLOGS SOURCE: NIELSEN (MAY 2012) 67
  • 68. USES OF DIFFERENT SOCIAL MEDIA BY CHINA’S NETIZENS VS MICROBLOGS SOCIAL NETWORKS LIKE WEIBO ARE USED FOR ARE USED FOR FINDING AND FINDING AND SHARING INFORMATION INTERACTING WITH FRIENDS SOURCE: NIELSEN (MAY 2012) 68
  • 69. 89% OF CHINESE NETIZENS USE A WEIBO SERVICE SOURCE: DCCI, AS CITED IN CHINA INTERNET WATCH (OCT 2012) 69
  • 70. 97% OF SOCIAL MEDIA USERS IN CHINA ARE WEIBO USERS SOURCE: NIELSEN (MAY 2012) 70
  • 71. ESTIMATED SIZE OF THE WEIBO MARKET IN CHINA IN 2012: US$79,820,000 SOURCE: IRESEARCH (SEP 2012) 71
  • 72. 57% OF CHINA’S WEIBO USERS ARE MALE SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) 72
  • 73. 62% OF CHINESE WEIBO USERS ARE MARRIED SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) 73
  • 74. 30% OF CHINA’S WEIBO USERS HAVE MORE THAN ONE WEIBO ACCOUNT SOURCE: DCCI (SEP 2012) 74
  • 75. OCT 2012 THE DEMOGRAPHICS OF WEIBO USERS 56-65: 46-55: 3% 6% 41-45: 19-25: 9% 19% FEMALE: 36-40: 43% 12% MALE: 57% 26-30: 31-35: 30% 21% SOURCE: DCCI (SEP & OCT 2012) 75
  • 76. COMPARING CHINA’S TOP WEIBOS VS SINA TENCENT ACTIVE USERS: 287 M ACTIVE USERS: 277 M REGISTERED USERS: 400 M REGISTERED USERS: 507 M NETIZEN PENETRATION: 73% NETIZEN PENETRATION: 93% USER LOCATION: TIER 1 & 2 CITIES USER LOCATION: TIER 3 & 4 CITIES SOURCES: TENCENT Q3 FINANCIAL REPORT (NOV 2012); SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM (NOV 2012); NIELSEN (MAY 2012) 76
  • 77. SHENZHEN HAS THE HIGHEST RATE OF WEIBO PENETRATION IN CHINA, AT 59% SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 77
  • 78. ONLY 5% OF CHINA’S WEIBO USERS ARE FROM RURAL REGIONS SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) 78
  • 79. MORE THAN 50% OF WEIBO USERS ACCESS E-COMMERCE SITES AFTER NOTICING RELEVANT INFORMATION ON WEIBO SOURCE: DCCI (SEP 2012) 79
  • 80. WEIBO’S INFLUENCE ON ONLINE SHOPPERS’ PURCHASE DECISIONS BY CATEGORY 42% 37% 35% BOOKS, AUDIO RESTAURANTS CLOTHES, SHOES AND VIDEO AND ENTERTAINMENT AND BAGS SOURCE: SINA WEIBO USERS REPORT (OCT 2012). FASHION ICONS C/O THE NOUN PROJECT. PURSE ICON BY MATHIAS VAGNI; SHOES ICON BY JULIA SODERBERG 80
  • 81. 86% OF TRENDING TOPICS ON WEIBO IN CHINA ORIGINATE FROM OPINION LEADERS SOURCE: INTERNET RESEARCH CENTER (JUL 2012) 81
  • 82. 94% OF SINA WEIBO USERS IN CHINA HAVE USED ITS SEARCH FUNCTION SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012) 82
  • 83. 28% OF SINA WEIBO USERS USE THE SITE TO SEARCH FOR BRAND INFORMATION SOURCE: CHINA INTERNET NETWORK INFORMATION CENTER, AS CITED IN RESONANCE CHINA (AUG 2012) 83
  • 84. GLOBAL COMPARISON: TOP 5 USERS’ AVERAGE NUMBER OF FOLLOWERS VS 28,538,000 24,280,000 TWITTER SINA WEIBO SOURCES: TWITTER.COM AND WEIBO.COM (ACCESSED NOV 2012) 84
  • 85. THERE ARE MORE THAN 230,000 COMPANIES WITH A PRESENCE ON SINA WEIBO SOURCE: SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM (NOV 2012) 85
  • 86. MORE THAN 25% OF FORTUNE 500 COMPANIES HAVE A SINA WEIBO PRESENCE SOURCE: DCCI (SEP 2012) 86
  • 87. THERE ARE OVER 60,000 GOVERNMENT ACCOUNTS ON SINA WEIBO SOURCE: SINA GOVERNMENT WEIBO REPORT (DEC 2012) 87
  • 88. 55% OF SINA WEIBO USERS WERE BORN IN THE 1980S SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 88
  • 89. 61% OF SINA WEIBO USERS HOLD A BACHELOR’S DEGREE OR HIGHER SOURCE: DCCI (SEP 2012) 89
  • 90. ALTHOUGH THEY ACCOUNT FOR JUST 30% OF THE POPULATION, SINA WEIBO USERS CONSUME 54% OF THE TOTAL GOODS AND SERVICES IN CHINA SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 90
  • 91. 55% OF CHINA’S SINA WEIBO USERS ARE SINGLE SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 91
  • 92. PEOPLE ACCESSING SINA WEIBO FROM COMPUTERS IN CHINA SPEND 20% MORE TIME ON THE INTERNET COMPARED TO TWITTER USERS IN THE USA SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 92
  • 93. PEOPLE ACCESSING SINA WEIBO FROM MOBILE DEVICES IN CHINA SPEND 35% MORE TIME ON THE INTERNET COMPARED TO TWITTER USERS IN THE USA SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 93
  • 94. 76% OF SINA WEIBO USERS ARE OPEN TO ADVERTISING ON MICROBLOGS SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 94
  • 95. 72% OF SINA WEIBO’S USERS ACCESS THE SERVICE VIA MOBILE DEVICES SOURCE: SINA, AS CITED IN THE NEXT WEB (NOV 2012) 95
  • 96. SMARTPHONE USERS WHO BROWSE SOCIAL MEDIA SITES VIA THEIR PHONES: VS 58% 43% CHINA UNITED STATES SOURCE: MCKINSEY (APR 2012) 96
  • 97. IN 2012, MOBILE WEIBO USERS IN CHINA INCREASED BY 47% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 97
  • 98. MOBILE WEIBO USERS ACCOUNT FOR 89% OF ALL CHINESE MICROBLOG USERS SOURCE: DCCI (SEP 2012) 98
  • 99. USERS OF TENCENT’S WECHAT MOBILE INSTANT MESSAGING APP: 300,000,000 SOURCE: TENCENT (JAN 2013) 99
  • 100. 74% OF WECHAT USERS IN CHINA ARE IN THEIR 20S SOURCE: DAMN DIGITAL (NOV 2012) 100
  • 101. 63% OF WECHAT USERS IN CHINA ARE MALE SOURCE: DAMN DIGITAL (NOV 2012) 101
  • 102. MOBILE QQ AND WECHAT LOG OVER 700,000,000 LOCATION-BASED ACTIONS EVERY DAY IN CHINA SOURCE: TENCENT, AS CITED IN THE NEXT WEB (SEP 2012) 102
  • 103. THAT’S MORE THAN 8,000 LOCATION-BASED ACTIONS EVERY SECOND SOURCE: BASED ON DATA FROM TENCENT, AS CITED IN THE NEXT WEB (SEP 2012) 103
  • 104. FACEBOOK USERS IN CHINA: 631,100 SOURCE: SOCIALBAKERS (JAN 2013) 104
  • 105. CHINA RANKS 99TH ON THE LIST OF COUNTRIES BY FACEBOOK USERS, WITH MORE USERS THAN OMAN AND ESTONIA SOURCE: SOCIALBAKERS (JAN 2013) 105
  • 106. SEP 2012 FACEBOOK IN CHINA 55-64: 1% 65+: 45-54: 1% 4% 13-17: 6% 35--44: 12% 18-24: 37% FEMALE: 41% MALE: 25-34: 59% 39% SOURCE: FACEBOOK AD MANAGER (SEP 2012) 106
  • 107. THERE ARE MORE THAN 70,000,000 USERS OF PROFESSIONAL SOCIAL NETWORKS IN CHINA SOURCE: SOOTOO STATISTICS, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 107
  • 108. JAN 2013 CHINA’S TOP PROFESSIONAL NETWORKS 12.3 M 12.3 M 12.2 M 8.0 M 5.0 M 4.2 M 2.8 M 2.0 M 1.1 M TIANJI DAJIE RUOLIN HONGTAO RENHE BINZHI LINKEDIN USHI HENGZHI SOURCES: SOOTOO.COM AS CITED IN CHINA INTERNET WATCH (DEC 2012), SOCIALBAKERS (JAN 2013), SOCIALMEDIAWEEK (SEP 2012) 108
  • 109. TIANJI, CHINA’S TOP PROFESSIONAL SOCIAL NETWORK, IS GROWING BY AN AVERAGE OF 500,000 NEW USERS EVERY MONTH SOURCE: TECHINASIA (APR 2012) 109
  • 110. CHINA RANKS 7TH IN THE LIST OF COUNTRIES WORLDWIDE BY ITS NUMBER OF LINKEDIN USERS SOURCE: SOCIALBAKERS (JAN 2013) 110
  • 111. USERS OF PROFESSIONAL SOCIAL NETWORKS IN CHINA INCREASED BY 250% IN 2012 ALONE SOURCE: SOOTOO STATISTICS, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 111
  • 113. MOBILE SUBSCRIPTIONS IN CHINA: 1,104,000,000 SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012) 113
  • 114. CHINA’S TELECOMS INDUSTRY IS THE LARGEST IN THE WORLD SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q3 2012) 114
  • 115. MOBILE PENETRATION IN CHINA: 82% SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012) 115
  • 116. CHINA’S MOBILE MARKET INCREASED BY AN AVERAGE OF MORE THAN 10,000,000 NEW SUBSCRIPTIONS EVERY MONTH IN 2012 SOURCE: CHINADAILY (NOV 2012) 116
  • 117. (! THAT’S MORE THAN 4 NEW SUBSCRIPTIONS EVERY SECOND )! SOURCE: BASED ON DATA CITED IN CHINADAILY (NOV 2012) 117
  • 118. IN CHINA, PEOPLE CAN USE THEIR MOBILE PHONES TO: BUY STARBUCKS COFFEE BUY SUBWAY TICKETS ¥€$ DO THEIR BANKING DO THEIR SHOPPING 88 BUY LOTTERY TICKETS SOURCE: ENOVATE 118
  • 119. 70% OF CHINESE PEOPLE SAY THEY “CAN’T LIVE WITHOUT” THEIR MOBILE PHONE SOURCE: SYNOVATE 119
  • 120. 30% OF CHINESE MOBILE INTERNET USERS HAVE ACCESS TO 3G SERVICES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 120
  • 121. NUMBER OF SMARTPHONE USERS IN CHINA: 290,000,000 SOURCE: IRESEARCH (OCT 2012) 121
  • 122. SMARTPHONE PENETRATION IN CHINA: 22% SOURCES: BASED ON DATA FROM IRESEARCH (OCT 2012); AND CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012) 122
  • 123. CHINA IS THE WORLD’S LARGEST ANDROID MARKET SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WATCH (JAN 2013) 123
  • 124. SMARTPHONE SALES IN CHINA INCREASED BY 85% IN 2012 COMPARED TO 2011 SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WATCH (JAN 2013) 124
  • 125. THERE ARE MORE THAN 122,000,000 MOBILE SUBSCRIBERS IN GUANGDONG PROVINCE – MORE THAN THE ENTIRE POPULATION OF MEXICO SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC CHINA (DEC 2012) AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 125
  • 126. 11% OF CHINA’S MOBILE USERS LIVE IN GUANGDONG PROVINCE SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012) 126
  • 128. NUMBER OF MOBILE INTERNET USERS IN CHINA: 420,000,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 128
  • 129. (! THAT’S MORE THAN THE ENTIRE POPULATION OF THE UNITED STATES )! SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 129
  • 130. MOBILE INTERNET PENETRATION IN CHINA: 31% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 130
  • 131. MOBILE PHONES ARE THE TOP INTERNET ACCESS DEVICE IN CHINA SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 131
  • 132. 75% OF CHINESE NETIZENS GO ONLINE FROM THEIR MOBILE SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 132
  • 133. PERCENTAGE OF NEW NETIZENS USING MOBILE DEVICES TO ACCESS THE INTERNET VS 47% 60% URBAN NETIZENS RURAL NETIZENS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 133
  • 134. IN 2012, THE NUMBER OF MOBILE INTERNET USERS IN CHINA INCREASED BY 18% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 134
  • 135. 72% OF CHINESE MOBILE INTERNET USERS GO ONLINE AT LEAST ONCE A DAY SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 135
  • 136. TYPES OF WEBSITE THAT CHINA’S MOBILE WEB BROWSERS VISIT MOST OFTEN 62% 46% 44% 41% 36% NEWS SEARCH ENGINE LITERATURE MICROBLOGS MUSIC SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (SEP 2012) 136
  • 137. SEP 2012 CHINESE MOBILE INTERNET USERS 50-59: 60+: 2% 1% 40-49: 11% 0-19: 29% 30-39: 24% 20-29: 33% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 137
  • 138. 58% OF CHINA’S MOBILE INTERNET USERS ARE MALE SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 138
  • 139. 27% OF CHINA’S MOBILE INTERNET USERS LIVE IN RURAL AREAS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 139
  • 140. 62% OF CHINESE MOBILE INTERNET USERS ARE YOUNGER THAN 30 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 140
  • 141. IN Q3 2012 ALONE, CHINA’S MOBILE INTERNET MARKET WAS WORTH US$2,373,000,000 SOURCE: IRESEARCH (NOV 2012) 141
  • 142. ON AN ANNUALISED BASIS, CHINA’S MOBILE INTERNET MARKET IS WORTH MORE THAN THE ENTIRE GDP OF MONGOLIA SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 142
  • 143. THE VALUE OF CHINA’S MOBILE INTERNET MARKET IS GROWING AT AN ANNUAL RATE OF 102% SOURCE: IRESEARCH (NOV 2012) 143
  • 145. CHINESE LOCATION-BASED SERVICES REACHED 217,000,000 USERS IN Q2 2012 SOURCE: MNRC (OCT 2012) 145
  • 146. VALUE OF CONSUMER LOCATION- BASED SERVICES IN CHINA IN 2012: $589,000,000 SOURCE: MNRC (OCT 2012) 146
  • 147. TOP USES OF LOCATION- BASED SERVICES IN CHINA 33% 29% 19% MAPS & CONNECT WITH ACCESS LOCATION OTHER PEOPLE LOCAL DEALS SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) 147
  • 148. WHERE CHINESE NETIZENS USE LOCATION-BASED SERVICES 30% 26% 19% ON THE ON PUBLIC AT STREET TRANSPORT HOME SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) 148
  • 149. 15% OF CHINA’S LBS USERS ACCESS THESE SERVICES FOR E-COMMERCE PURPOSES SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) 149
  • 150. E-COMMERCE IN CHINA 150
  • 151. NUMBER OF ONLINE SHOPPERS IN CHINA IN JUNE 2012: 242,000,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 151
  • 152. CHINA HAS THE LARGEST NUMBER OF ONLINE SHOPPERS IN THE WORLD SOURCE: BOSTON CONSULTING GROUP, AS CITED IN SCMP (APR 2012) 152
  • 153. 43% OF CHINA’S NETIZENS PARTICIPATE IN ONLINE SHOPPING SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 153
  • 154. INCREASE IN THE NUMBER OF ONLINE SHOPPERS IN CHINA IN 2012: 25% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 154
  • 155. CHINA’S ONLINE SHOPPERS IN CONTEXT 75 M 2X 6X 75 MILLION MORE ONLINE DOUBLE THE NUMBER OF SIX TIMES THE NUMBER OF SHOPPERS THAN THE USA ONLINE SHOPPERS IN JAPAN ONLINE SHOPPERS IN THE UK SOURCES: BOSTON CONSULTING GROUP; AND FORRESTER RESEARCH, AS CITED IN MASHABLE (APR 2012) 155
  • 156. AROUND 90% OF CHINA’S NETIZENS EARN LESS THAN US$27 PER DAY SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 156
  • 157. IN CHINA, THERE ARE 5,000,000 ONLINE SHOPPERS AGED OVER 50 SOURCE: ALIBABA, AS CITED BY IFENG (DEC 2012) 157
  • 158. IN 2012, THE NUMBER OF USERS OF GROUP BUYING IN CHINA REACHED 83,270,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 158
  • 159. (! THAT’S MORE THAN THE ENTIRE POPULATION OF GERMANY )! SOURCE: WIKIPEDIA (ACCESSED JAN 2013) 159
  • 160. TOTAL TRANSACTION VALUE OF E-COMMERCE IN CHINA IN Q3 2012: US$319,000,000,000 SOURCE: IRESEARCH (NOV 2012) 160
  • 161. THAT EQUATES TO MORE THAN US$40,000 IN E-COMMERCE TRANSACTIONS IN CHINA EVERY SECOND SOURCE: BASED ON DATA FROM IRESEARCH (NOV 2012) 161
  • 162. ANNUAL GROWTH OF E-COMMERCE IN CHINA: 22% SOURCE: IRESEARCH (NOV 2012) 162
  • 163. THE VALUE OF E-COMMERCE IN CHINA EQUATES TO 15% OF THE COUNTRY’S GDP SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND GDP DATA FROM THE UNITED NATIONS AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 163
  • 164. ON AN ANNUALISED BASIS, E-COMMERCE TRANSACTIONS IN CHINA ARE WORTH MORE THAN THE ENTIRE GDP OF MEXICO SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND GDP DATA FROM THE UNITED NATIONS AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 164
  • 165. ONLINE SHOPPING ACCOUNTS FOR 14% OF CHINA’S E-COMMERCE TRANSACTION VALUE SOURCE: IRESEARCH (NOV 2012) 165
  • 166. TAOBAO, CHINA’S BIGGEST C2C SITE, GENERATES 50,000 SALES PER MINUTE SOURCE: BOSTON CONSUTING GROUP (MAY 2012) 166
  • 167. THE TOTAL VALUE OF TRANSACTIONS ON TABAO IN 2012 EXCEEDED ¥1,000,000,000,000 ( THAT’S ABOUT 160 BILLION US DOLLARS ) SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 167
  • 168. 59% OF SHOPPERS ON TABAO ARE AGED BETWEEN 25 AND 35 SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 168
  • 169. TOTAL VALUE OF TRANSACTIONS ON TAOBAO AND TMALL ON ‘BACHELOR’S DAY’ (NOVEMBER 11) 2012: $5,190,000,000 SOURCE: PEOPLE’S DAILY (NOV 2012) 169
  • 170. THAT EQUATES TO US$60,000 EVERY SECOND SOURCE: BASED ON DATA FROM SINA FINANCE (NOV 2012) 170
  • 171. NUMBER OF UNIQUE VISITORS TO TMALL AND TAOBAO ON BACHELOR’S DAY 2012: 213,000,000 SOURCE: PEOPLE’S DAILY (NOV 2012) 171
  • 172. 1 IN 6 PEOPLE IN CHINA VISITED TMALL OR TABAO ON BACHELOR’S DAY 2012 SOURCES: BASED ON DATA FROM THE PEOPLE’S DAILY (NOV 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 172
  • 173. 10,000,000 UNIQUE VISITORS WENT TO TMALL IN THE FIRST SECOND OF ITS BACHELOR’S DAY SHOPPING FESTIVAL SOURCE: PEOPLE’S DAILY (NOV 2012) 173
  • 174. GROWTH IN 2012 BACHELOR’S DAY E-COMMERCE SALES COMPARED TO 2011 +242% +204% TMALL TAOBAO SOURCE: TECH SINA (NOV 2012) 174
  • 175. 17% OF SHOPPERS ACCOUNT FOR 47% OF E-COMMERCE SALES IN CHINA SOURCE: NIELSEN (MAY 2012) 175
  • 176. 78% OF THESE “GOLDEN SHOPPERS” USE BOTH SOCIAL NETWORKS AND WEIBO SOURCE: NIELSEN (MAY 2012) 176
  • 177. M-COMMERCE IN CHINA 177
  • 178. M-COMMERCE USERS IN CHINA AT END 2012: 146,000,000 SOURCE: IIMEDIA RESEARCH (APR 2012) 178
  • 179. CHINA’S MOBILE SHOPPING COMMUNITY GREW BY 136% IN 2012 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 179
  • 180. 59% OF CHINA’S SMARTPHONE OWNERS HAVE USED THEIR DEVICES TO SHOP ONLINE SOURCE: OUR MOBILE PLANET (OCT 2012) 180
  • 181. 44% OF CHINA’S M-COMMERCE USERS ARE FEMALE SOURCE: IIMEDIA RESEARCH (APR 2012) 181
  • 182. IN 2012, USERS OF MOBILE GROUP BUYING, MOBILE PAYMENT AND MOBILE BANKING INCREASED BY OVER 80% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 182
  • 183. 60,000,000 PEOPLE IN CHINA MAKE USE OF MOBILE TRANSACTIONS SOURCE: SINA NEWS (SEP 2012) 183
  • 184. AVERAGE VALUE OF MOBILE TRANSACTIONS IN CHINA PER USER, PER MONTH: US$13 SOURCE: BASED ON DATA FROM SINA NEWS (SEP 2012) 184
  • 185. THE AVERAGE TOTAL MONTHLY VALUE OF MOBILE TRANSACTIONS IN CHINA EXCEEDS US$800,000,000 SOURCE: SINA NEWS (SEP 2012) 185
  • 186. THAT’S MORE THAN US$300 WORTH OF MOBILE TRANSACTIONS EVERY SECOND SOURCE: BASED ON DATA FROM SINA NEWS (SEP 2012) 186
  • 188. UNIQUE VIEWERS OF ONLINE VIDEO IN CHINA: 350,000,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 188
  • 189. (! THAT’S MORE THAN THE ENTIRE POPULATION OF THE UNITED STATES )! SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) AND THE US CENSUS BUREAU (JAN 2013) 189
  • 190. CHINESE WEB USERS SPENT OVER 4,100,000,000 COLLECTIVE HOURS STREAMING WEB VIDEOS IN AUGUST 2012 ALONE SOURCE: COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) 190
  • 191. THAT EQUATES TO MORE THAN 5,600,000 YEARS OF HUMAN TIME SPENT WATCHING ONLINE VIDEO IN CHINA EVERY YEAR SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) 191
  • 192. YOUKU AND TUDOU ATTRACT MORE THAN 475,000,000 UNIQUE VISITORS EACH MONTH SOURCE: SITE-REPORTED DATA, AS CITED IN CHINASCOPE FINANCIAL (SEP 2012) 192
  • 193. UNIQUE VISITORS TO CHINA’S ONLINE VIDEO PLATFORMS 475,000,000 275,500,000 YOUKU & TUDOU TENCENT VIDEO SOURCE: SITE-REPORTED DATA, AS CITED IN CHINASCOPE FINANCIAL (SEP 2012) 193
  • 194. VALUE OF CHINA’S ONLINE VIDEO MARKET IN Q3 2012 US$430,000,000 SOURCE: IRESEARCH, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 194
  • 195. THIS SUGGESTS THAT CHINA’S ONLINE VIDEO MARKET IN 2013 WILL BE WORTH MORE THAN US$1,000,000,000 SOURCE: BASED ON DATA FROM IRESEARCH, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 195
  • 196. ANNUAL GROWTH IN AVERAGE AD SPEND ON YOUKU IN Q3 2012: 70% SOURCE: YOUKU Q3 FINANCIAL REPORT (NOV 2012) 196
  • 197. HOURS SPENT ON ONLINE VIDEO PLATFORMS IN CHINA 698 M 569 M 474 M 406 M 291 M YOUKU IQIYI V.QQ TV.SOHU TUDOU (YOUKU TUDOU) (BAIDU) (TENCENT) (SOHU) (YOUKU TUDOU) SOURCE: COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) 197
  • 198. IN 2012, OVER 130,000,000 PEOPLE IN CHINA WATCHED ONLINE VIDEOS ON THEIR MOBILE PHONES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 198
  • 199. 60% OF CHINESE INTERNET USERS HAVE PLAYED ONLINE GAMES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 199
  • 200. CHINESE CONSUMERS BOUGHT 4,000,000 SMART TVS IN Q2 2012 SOURCE: NPD DISPLAY SEARCH (Q2 2012) 200
  • 201. 40% OF TELEVISIONS SOLD IN CHINA IN Q2 2012 WERE SMART TVS SOURCE: NPD DISPLAY SEARCH (Q2 2012) 201
  • 202. CHINESE CONSUMERS BUY THE MOST SMART TVS IN THE WORLD, BUYING 4 TIMES AS MANY AS JAPANESE CONSUMERS SOURCE: NPD DISPLAY SEARCH (Q2 2012) 202
  • 204. USERS OF ONLINE BANKING IN CHINA: 221,480,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 204
  • 205. (! THAT’S MORE THAN THE TOTAL POPULATION OF BRAZIL )! SOURCES: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 205
  • 206. IN 2012, USERS OF ONLINE BANKING IN CHINA INCREASED BY 33% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 206
  • 207. PEOPLE USING ONLINE PAYMENTS IN CHINA: 220,650,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 207
  • 208. ONLINE PAYMENTS IN CHINA GREW BY 32% IN 2012 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 208
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  • 210. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • 211. WE ARE SOCIAL SINGAPORE @WEARESOCIALSG +65 9146 5356 SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG