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Corporate Social Responsibility
Charity or Strategy?
Presented by
Wayne Dunn
President & Founder, CSR Training Institute
Former Prof. of Practice in CSR (McGill University)
wayne@csrtraininginstitute.com
CSR Strategy & Implementation Panel
Canadian Business Council of Dubai
Swiss Business Council of Dubai
Oct 24
Dubai, UAE
Who/What is
• Canadian based with global delivery
(focus on Gulf Region and Africa)
• Global faculty team of 45+ professionals
and experts
• Trained hundreds of executives, leaders
and practitioners in CSR Strategy and
Practice
• Focus on CSR strategy, Value Creation
and Impact
• Public programs and customized
corporate and organizational programs
• Consulting and strategic assignments
• Partnership with Canadian University of
Dubai
• Upcoming programs in Dubai and
globally
• Newsletter & Updates
http://bit.ly/CSR-SignUp
Wayne Dunn
• Founder & President of CSR Training Institute
• Master of Science in Management, Stanford Business
School
• Former Professor of Practice in CSR, McGill University
• Chairman of Ta’atheer 2016, MENA CSR & Social
Impact Summit
• 25+ years of practical CSR experience (40+ countries,
every continent, public and private sector
• 10+ years of CSR training
• Extensive writings on CSR
• Frequent speaker at events worldwide
• Numerous awards (1st private sector winner of World
Bank Development Innovation Award, Stanford Case
Study, etc.)
• Advisor to corporations, governments, NGOs and
international organizations
• Consulted across industries, geographies and sectors
on CSR, sustainability, strategy and operations
• CSR Awards Jury duty throughout MENA & Africa
Overview
• CSR & Value
• Some quick examples
• SDGs – framework for
aligning environmental
stewardship, societal and
business value
• Simple analysis framework
Social value imperative
applies across industry, sector & geography
Responding to society’s expectations
Framework
Plan
?Results?
System
CSR as Charity
Zero Sum CSR
• Charitable &
philanthropic
approach
• Inconsistent
connection to
business value
Business
Value
Creation
CSR Activities
Social Value
Environmental
Shareholder
Value
CSR = Value for shareholders and society
CSR is more than charity and philanthropy
It is NOT simply about business giving to society
Corporate Social Responsibility is about creating business
value AND social value. About aligning and balancing
shareholder, societal and environmental interests.
Effective CSR balances the interests of shareholders,
society and the planet, making stronger and more
sustainable
The CSR Value Case
• Value to business is mandatory
• Plus value to society and/or
value to environment
• No exceptions
• Every CSR Project should have a value-case analysis
• Value to the business
• Value to society
• Value to environment
Social/Env. Value
• Carbon impact/climate
change
• Model new environmental
living technologies and
systems
• Socially engaging and
environmentally benign
living
• Environmentally efficient
economic growth
Business Value
• Unique market
positioning
• Appeals to growing
market segment
• Optimization of
operating, environment
and capital costs
Program & Social/Env Value
• Financial literacy/household
economics (household
economic sustainability)
• Advocating for people with
disabilities (Inclusive
society)
• Volunteer programs &
philanthropic support
(environment, community,
etc.)
Business Value
• Informed customers
make better choices &
more satisfied customers
• Segment positioning
• Brand value and
recognition
• Employee engagement
Program & Social/Env Value
• Green Energy (climate change,
renewable energy)
• Community engagement
(Charities, health, education)
• Industry leadership (Greening,
Sustainability Report, other
sports – UEFA, etc.)
• Player engagement (PK
Subban, $10mm to Hospital)
Business Value
• Reduced energy
costs
• Community
engagement drives
ticket sales
• Brand/team loyalty
Program & Social/Env Value
• Ethical Sourcing (local economic
development, gender, education)
• Responsible Growing
(environmentally responsible
agriculture, etc.)
• Employee training, medical, etc.
(health families, healthy societies)
• Volunteer programs &
philanthropic support
(environment, community, etc.)
Business Value
• Market positioning
• Brand value and
recognition
• Employee
recruitment and
retention
Sustainable Development Goals
A framework for aligning social value & shareholder value
SDGs & CSR
Global development
framework
• Education
• Health
• Poverty alleviation
• Gender
• Environment
• Partnerships
• Equity & justice
Social value investments
of business
• Education
• Health
• Poverty alleviation
• Gender
• Environment
• Partnerships
• Equity & justice
Analyzing/Reporting on SDG impact
Activity 1 Activity 2 Activity 3 Activity 4
1. Poverty
2. Hunger
3. Health &
Wellbeing
4. Education
5. Gender
6. Water
Sanitation
7. Affordable,
clean Energy
8. Economic
growth
9. Industry,
innovation,
infrastructure
• Simple matrix analysis
• Will help understand alignment &
synergy
• Align and optimize societal and
business value
• Effective internal and external
communications
• Framework for public private
partnerships
Summary
• CSR & Value
• Some quick examples
• SDGs – framework for
aligning environmental
stewardship, societal and
business value
• Simple analysis framework
1 + 1 = 3
info@csrtraininginstitute.com for more information
Wayne Dunn
President & Founder, CSR Training Institute
Former Professor of Practice in CSR, McGill University
wayne@csrtraininginstitute.com
www.csrtraininginstitute.com
WhatsApp +1.250.701.6088
Thank you for listening
Questions & Follow-up

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CSR: Strategy? or Charity?

  • 1. Corporate Social Responsibility Charity or Strategy? Presented by Wayne Dunn President & Founder, CSR Training Institute Former Prof. of Practice in CSR (McGill University) wayne@csrtraininginstitute.com CSR Strategy & Implementation Panel Canadian Business Council of Dubai Swiss Business Council of Dubai Oct 24 Dubai, UAE
  • 2. Who/What is • Canadian based with global delivery (focus on Gulf Region and Africa) • Global faculty team of 45+ professionals and experts • Trained hundreds of executives, leaders and practitioners in CSR Strategy and Practice • Focus on CSR strategy, Value Creation and Impact • Public programs and customized corporate and organizational programs • Consulting and strategic assignments • Partnership with Canadian University of Dubai • Upcoming programs in Dubai and globally • Newsletter & Updates http://bit.ly/CSR-SignUp Wayne Dunn • Founder & President of CSR Training Institute • Master of Science in Management, Stanford Business School • Former Professor of Practice in CSR, McGill University • Chairman of Ta’atheer 2016, MENA CSR & Social Impact Summit • 25+ years of practical CSR experience (40+ countries, every continent, public and private sector • 10+ years of CSR training • Extensive writings on CSR • Frequent speaker at events worldwide • Numerous awards (1st private sector winner of World Bank Development Innovation Award, Stanford Case Study, etc.) • Advisor to corporations, governments, NGOs and international organizations • Consulted across industries, geographies and sectors on CSR, sustainability, strategy and operations • CSR Awards Jury duty throughout MENA & Africa
  • 3. Overview • CSR & Value • Some quick examples • SDGs – framework for aligning environmental stewardship, societal and business value • Simple analysis framework
  • 4. Social value imperative applies across industry, sector & geography
  • 5. Responding to society’s expectations Framework Plan ?Results? System
  • 6. CSR as Charity Zero Sum CSR • Charitable & philanthropic approach • Inconsistent connection to business value Business Value Creation CSR Activities Social Value Environmental Shareholder Value
  • 7. CSR = Value for shareholders and society CSR is more than charity and philanthropy It is NOT simply about business giving to society Corporate Social Responsibility is about creating business value AND social value. About aligning and balancing shareholder, societal and environmental interests. Effective CSR balances the interests of shareholders, society and the planet, making stronger and more sustainable
  • 8. The CSR Value Case • Value to business is mandatory • Plus value to society and/or value to environment • No exceptions • Every CSR Project should have a value-case analysis • Value to the business • Value to society • Value to environment
  • 9. Social/Env. Value • Carbon impact/climate change • Model new environmental living technologies and systems • Socially engaging and environmentally benign living • Environmentally efficient economic growth Business Value • Unique market positioning • Appeals to growing market segment • Optimization of operating, environment and capital costs
  • 10. Program & Social/Env Value • Financial literacy/household economics (household economic sustainability) • Advocating for people with disabilities (Inclusive society) • Volunteer programs & philanthropic support (environment, community, etc.) Business Value • Informed customers make better choices & more satisfied customers • Segment positioning • Brand value and recognition • Employee engagement
  • 11. Program & Social/Env Value • Green Energy (climate change, renewable energy) • Community engagement (Charities, health, education) • Industry leadership (Greening, Sustainability Report, other sports – UEFA, etc.) • Player engagement (PK Subban, $10mm to Hospital) Business Value • Reduced energy costs • Community engagement drives ticket sales • Brand/team loyalty
  • 12. Program & Social/Env Value • Ethical Sourcing (local economic development, gender, education) • Responsible Growing (environmentally responsible agriculture, etc.) • Employee training, medical, etc. (health families, healthy societies) • Volunteer programs & philanthropic support (environment, community, etc.) Business Value • Market positioning • Brand value and recognition • Employee recruitment and retention
  • 13. Sustainable Development Goals A framework for aligning social value & shareholder value
  • 14. SDGs & CSR Global development framework • Education • Health • Poverty alleviation • Gender • Environment • Partnerships • Equity & justice Social value investments of business • Education • Health • Poverty alleviation • Gender • Environment • Partnerships • Equity & justice
  • 15. Analyzing/Reporting on SDG impact Activity 1 Activity 2 Activity 3 Activity 4 1. Poverty 2. Hunger 3. Health & Wellbeing 4. Education 5. Gender 6. Water Sanitation 7. Affordable, clean Energy 8. Economic growth 9. Industry, innovation, infrastructure • Simple matrix analysis • Will help understand alignment & synergy • Align and optimize societal and business value • Effective internal and external communications • Framework for public private partnerships
  • 16. Summary • CSR & Value • Some quick examples • SDGs – framework for aligning environmental stewardship, societal and business value • Simple analysis framework 1 + 1 = 3
  • 18. Wayne Dunn President & Founder, CSR Training Institute Former Professor of Practice in CSR, McGill University wayne@csrtraininginstitute.com www.csrtraininginstitute.com WhatsApp +1.250.701.6088 Thank you for listening Questions & Follow-up