For many nonprofit organizations, national events like MLK Day of Service, National Volunteer Week or #GivingTuesday create not only another opportunity to build support, but also more work, more logistical challenges, and potential fatigue among donors and volunteers. How can nonprofits balance the potential benefits of #GivingTuesday? In this webinar, VolunteerMatch, #GivingTuesday and the Support Center for Child Advocacy talk about how organizations can tap into the power of national days and weeks of service. No matter the size or budget of your nonprofit, this webinar provides insight into how you can engage volunteers to help with campaigns on days like #GivingTuesday, and, vice versa, how these national days of giving and volunteering can help grow your volunteer engagement.

1. Tapping into the Power of
National Days and Weeks
of Service
September 10, 2014
#vmlearn

2. Who are we?
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Kait Sheridan
Center for Innovation &
Social Impact, 92Y
@sheridankait
92y.org
Tracy Buchholz
Support Center for Child
Advocates
@TLBTB
advokid.org
Shari Tishman
VolunteerMatch
@heystish
VolunteerMatch.org

3. Agenda
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• Spotlight on #GivingTuesday
• Lessons from the Field
• 8 Action Steps
• Q&A

4. Kait Sheridan
Director, Partnership & Programs
Center for Innovation & Social Impact
92Y
@sheridankait
#vmlearn

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8. 270%
Online donation
volume on
Tuesday after
Thanksgiving
since 2011
40%
Year-over-year
increase in the
dollar value of
the average
donation
40+
Countries had active #GIVINGTUESDAY
efforts in 2013
10,000+
Charities, nonprofits, corporations,
community groups and government
agencies participating in
#GIVINGTUESDAY
3BILLION+
Total global impressions in traditional and
social media
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31. Support Center for
Child Advocates
(Child Advocates)
www.advokid.org
#vmlearn

32. Child Advocates
About Us
• Volunteer Lawyer Program for Abused and Neglected
Children in Philadelphia, PA
• First Case in 1971, Incorporated in 1977
• Collaborative Teams of Volunteer Attorneys and Staff
Social Workers and Consulting Lawyers
• Legal Representation, Social Services and Advocacy
• Represented over 900 Children in FY 2014
• Over 350 Volunteer Attorneys contribute pro bono
services valued at $4.6 mil/year
#vmlearn

33. Child Advocates
Mission Statement
“To advocate for victims of child abuse and
neglect with the goal of securing safety, justice,
well-being and a permanent, nurturing
environment for every child.”
#vmlearn

34. Child Advocates
Obstacles & Barriers…
• We do not use “real” children in our marketing
• As attorneys we must respect our clients confidentiality
• Our biggest obstacle is finding creative ways to tell our story
#vmlearn

35. Child Advocates
2013 #GIVINGTUESDAY Initiatives
For more than 20 years, Child Advocates has
organized a Toy Drive delivering toys to 1000
child clients and their siblings throughout the
Philadelphia region.
• Off-site Toy Drive HQ that opens right
after Thanksgiving
• Toy Drop-off
#vmlearn

36. Child Advocates
2013 #GIVINGTUESDAY
• Volunteers were invited to come and help sort gifts throughout the day
• Staff encouraged to wear holiday themed sweaters
• Created photo-ops with branded signage
• Two anonymous matching gift donors ($1000 match x 2)
• Jade Yoga – 10% of proceeds from #GIVINGTUESDAY
• 1st Year Goal: Engage Audience & $2000 in donations
• Live Social Media engagement
OUTCOMES
• More than $5000 raised
• picture in metro newspaper
• Interview/tour on local tv #vmlearn

37. Child Advocates
2013 #GIVINGTUESDAY Outcome
#vmlearn

38. Child Advocates
2014 #GIVINGTUESDAY Strategy
• Start Campaign earlier; 3 weeks out
• Create a highlight video of #GIVINGTUESDAY 2013
• Recruit additional volunteers via VolunteerMatch.com
• Work with local elementary school; create decorations for the site (never to young to
volunteer your time!)
• Board participation
• Create #GIVINGTUESDAY/Agency logo
• AmazonSmile/Black Friday
• Involve staff to help live tweet, post and share pics and video
#vmlearn

39. Child Advocates
2014 #GIVINGTUESDAY Strategy
• Matching gifts
• First 25-30 people that donate gifts or $ on #GIVINGTUESDAY receive 5-10 holiday cards
• Use mobile app
Provides visually stimulating live measurement of
donations and easy for donors to use
2014 goal
• More than $5250
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40. Action Steps
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1. Plan!
2. Ask volunteers for ideas.
3. Assign leadership roles.
4. Board and staff participation.
5. Build momentum via networks.
6. Provide multiple ways of “giving.”
7. Post on VolunteerMatch!
8. Follow up!

41. 1. Plan!
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#vmlearn
Should you roll it into an existing campaign?
Should you partner with other groups?
Do you have any budget?

42. 2. Ask volunteers for ideas
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#vmlearn
They have plenty.

43. 3. Assign leadership roles
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#vmlearn
Turn your extra
work into THEIR
opportunity and
YOUR engagement

44. 4. Get board and staff participation
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This is an out-of-the-ordinary
event. Get them excited to
talk about it.
#vmlearn
Make it easy.

45. 5. Build momentum via networks
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(Both yours and theirs.)
Provide fun, share-able
content ready to go.
Make it about THEM.
#vmlearn

46. 6. Provide multiple ways of “giving”
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#vmlearn
• Donations
• Volunteering (and
pledging)
• Fundraising
• Spreading the word!

47. 7. Post on VolunteerMatch!
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Make sure your listings
are up-to-date.
Recruit help planning
and preparing for
#GivingTuesday.

48. 8. Follow Up!
Thank EVERYONE and
give them more ways to
help (like volunteering!)
48
Don’t let your new
supporters languish.
#vmlearn

49. Questions?
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#vmlearn
Kait Sheridan
Center for Innovation &
Social Impact, 92Y
@sheridankait
92y.org
Tracy Buchholz
Support Center for Child
Advocates
@TLBTB
advokid.org
Shari Tishman
VolunteerMatch
@heystish
VolunteerMatch.org

50. Next Webinar:
Engaging Volunteers on
Facebook
http://learn.volunteermatch.org
#vmlearn
September 25, 2014