A tongue-in-cheek approach to get the most out of the community using your product.

2. Roles in a typical web company Engineering Marketing & Sales Web Design Testing & QA Customer Service Product Development

3. Testing & QA cc http://flickr.com/photos/jeronimo/1255949895/

4. Personal communication is key will i hear back? real-time personal robot chat widgets email forums surveys feedback form

5. Product Development release early Users Love it? no yes whiteboard Process Feedback

6. Ignore that loud 2% 98% http://www.swiss-army-knife-wenger.co.uk/wenger_giant_swiss_army_knife_2.jpg http://nexus404.com/Blog/wp-content/uploads/2007/07/swiss-army-knife-business-multi-tool.jpg http://z.about.com/d/graphicssoft/1/0/k/t/4/swissarmy.jpg

7. Web design - user submitted

8. Customer Service Have your users talk to each other!

9. Marketing by the users widgets w/ ad guerilla campaigns PEOPLE LOVE US on

10. Marketing by the users seo campaigns Click Here to Invite your friends forced word-of-mouth

11. Your users dig your service “ Can you please rate up this story/post/video...”

12. Engineering http://micampe.it/projects/flickruploadr http://housingmaps.com

13. What else can you do with your users? cc http://flickr.com/photos/joeshlabotnik/305410323/sizes/l/

14. Localization

15. Interns

18. Trade ‘work’ for... 15% off..