Mobile marketing Tips
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“If your plans don’t include mobile, your plans aren’t complete”, says Wendy Clarke, VP Marketing, Coca-Cola. As much as it adds to your marketing plans, mobile complicates things with its web and app interfaces, iOS and Android platforms. But your customers are fragmented across these platforms. Here’s our Shiju Mathew, Head Products- Mobile at Vizury talking about the fragmented mobile landscape and the need for effective user-mapping.
