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TRENDS 2017
WEB + EMAIL DESIGN
Emily Brackett
2017 trends in web + email design
MARKET DEMANDS
Flexibility
DIY and updates by owner
MARKET DEMANDS
Responsive
Works on any device
MARKET DEMANDS
Low Budget
CHEAP SITE: THEN
CHEAP SITE: NOW
THE IKEA EFFECT
=
WHERE WE ARE NOW
Large hero image or slider.
New: Video for the hero image.
1
WHERE WE ARE NOW
Large hero image or slider.
New: Video for the hero image.
Long, scrolling pages
with centered content.
1
2
WHERE WE ARE NOW
Large hero image or slider.
New: Video for the hero image.
Long, scrolling pages
with centered content.
Fewer navigational items
(and hamburger menus).
1
2
3
What’s next?
Is This How
Your Life Feels?
DISTILL YOUR MESSAGE
DISTILL YOUR MESSAGE
Meaningful graphics
Emotional and/or instructive, not just filler
1
DISTILL YOUR MESSAGE
Meaningful graphics
Emotional and/or instructive, not just filler
Engaging writing
Brevity, insight, professional quality
1
2
E-Newsletters
E-mail Marketing
SHORTEN & SIMPLIFY
TARGET, SEGMENT, PERSONALIZE
Why it matters
TARGET, SEGMENT, PERSONALIZE
Collect more info
Collect or build beyond the email address
1
TARGET, SEGMENT, PERSONALIZE
Collect more info
Collect or build beyond the email address
Create multiple lists and segments
At sign-up or based on interaction
1
2
MAKE EVERY ELEMENT COUNT
(Even Non-Opens)
DISTILL YOUR MESSAGE
Meaningful graphics
Emotional and/or instructive, not just filler
Engaging writing
Brevity, insight, professional quality
1
2
Number 1 Trend?
2017 trends in web + email design
BE CLEAR, FOCUSED
AND MEANINGFUL
TRENDS 2017
WEB + EMAIL DESIGN
VisibleLogic.com
MailOnTheMark.com

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