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Reklámköltés 2012
  Magyar Reklámszövetség




13. április 9., kedd
Áttekintés - 2012
      Megváltozott piaci környezet

      Új status quo
             költések átrendeződése
             költések átstrukturálódása

      Eredmények
           9360 spot került fel az iMediába
           2.379.710 spot került adásba
           38.000 új kreatív készült (online nélkül)
           250-nél is több alkotás kapott kreatív díjat
           41 alkotás ért el nemzeközi sikereket
13. április 9., kedd
Reklámköltés 2012




13. április 9., kedd
Reklámköltés - 2012
      Net-net adatok
      Adatszolgáltatók: Szövetségek
                       MEME
                       MLE
                       MKMSZ
                       IAB Hungary
                       DIMSZ
                       Ambient Media Tagozat, MRSZ
      Könyvvizsgáló cégek közreműködése
                       Ernst & Young (MEME, MKMSZ)
                       PricewaterhouseCoopers (IAB Hungary)
      Közreműködők:
                       MAKSZ
                       Kantar Média

13. április 9., kedd
Reklámköltés 2012 net-net                                              [net-net]



                                      2011                     2012

     Televízió                    54.901            M 48.723 M -11.3%
     Sajtó                        41.663            M               %
                                                       37.32 M -10,4%
     Internet*                    28.500            M  33.63 M   18%
     DM*                            30.9            M   30.8 M -0,3%
     Közterület 15.220                              M 14.272 M -6,2%
     Ambient     2.763                              M   2.498 M -9,6%
     Rádió**     4.618                              M   6.817 M 47,6%
     Mozi        1.018                              M   1.079 M     6%
     Összesen 179.583                               M 174.335 M -2.92%
      *Az összesített adatok 0,8 M átfedést tartalmaznak (email marketing)
      ** A nagy arányú emelkedést a mérés kiszélesítése okozta                           MILLIÁRD FORINTBAN


13. április 9., kedd
Reklámtorta 2012
                                                         17,6%
                                               19,2%                    8,1%

                                                                               1,4%

                                                                                      3,9%
                                                                 0,6%
                       Televízió    Sajtó
                       Internet     DM
                       Közterület   Ambient   21,3%
                       Rádió        Mozi

                                                       27,8%


13. április 9., kedd
Reklámköltés 2011-2012

    2011                                                                                                 2012
                                     17,2%                                           17,6%
                          15,9%                                          19,2%
                                                   8,5%                                           8,1%
                                                                                                     1,4%
                       23,2%                0,6%
                                                      1,5%
                                                     2,6%
                                                                       21,3%               0,6%     3,9%




                             30,6%                                                27,8%

            Televízió    Sajtó   Internet      DM         Közterület    Ambient    Rádió     Mozi
13. április 9., kedd
Köszönjük a figyelmet!




13. április 9., kedd

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MRSZ - Magyar Reklámköltés 2012

  • 1. Reklámköltés 2012 Magyar Reklámszövetség 13. április 9., kedd
  • 2. Áttekintés - 2012 Megváltozott piaci környezet Új status quo költések átrendeződése költések átstrukturálódása Eredmények 9360 spot került fel az iMediába 2.379.710 spot került adásba 38.000 új kreatív készült (online nélkül) 250-nél is több alkotás kapott kreatív díjat 41 alkotás ért el nemzeközi sikereket 13. április 9., kedd
  • 4. Reklámköltés - 2012 Net-net adatok Adatszolgáltatók: Szövetségek MEME MLE MKMSZ IAB Hungary DIMSZ Ambient Media Tagozat, MRSZ Könyvvizsgáló cégek közreműködése Ernst & Young (MEME, MKMSZ) PricewaterhouseCoopers (IAB Hungary) Közreműködők: MAKSZ Kantar Média 13. április 9., kedd
  • 5. Reklámköltés 2012 net-net [net-net] 2011 2012 Televízió 54.901 M 48.723 M -11.3% Sajtó 41.663 M % 37.32 M -10,4% Internet* 28.500 M 33.63 M 18% DM* 30.9 M 30.8 M -0,3% Közterület 15.220 M 14.272 M -6,2% Ambient 2.763 M 2.498 M -9,6% Rádió** 4.618 M 6.817 M 47,6% Mozi 1.018 M 1.079 M 6% Összesen 179.583 M 174.335 M -2.92% *Az összesített adatok 0,8 M átfedést tartalmaznak (email marketing) ** A nagy arányú emelkedést a mérés kiszélesítése okozta MILLIÁRD FORINTBAN 13. április 9., kedd
  • 6. Reklámtorta 2012 17,6% 19,2% 8,1% 1,4% 3,9% 0,6% Televízió Sajtó Internet DM Közterület Ambient 21,3% Rádió Mozi 27,8% 13. április 9., kedd
  • 7. Reklámköltés 2011-2012 2011 2012 17,2% 17,6% 15,9% 19,2% 8,5% 8,1% 1,4% 23,2% 0,6% 1,5% 2,6% 21,3% 0,6% 3,9% 30,6% 27,8% Televízió Sajtó Internet DM Közterület Ambient Rádió Mozi 13. április 9., kedd
  • 8. Köszönjük a figyelmet! 13. április 9., kedd