This presentation was prepared by 4 students (Atul, Kuldeep, Navneet & Vinay Prajapati). Subject was Entrepreneurship Management & Business Development.

1. Presented by
Atul Dwivedi
Kuldeep Ghorpade
Navneet Yadav
Vinay Prajapati
MFTECH, SEM-III
NIFT, Gandhinagar

2. Name of the Business
Atul Denims Pvt. Ltd.
Official Address of the Business
Atul Denims Pvt. Ltd.
Plot No. 121 Sector C,
Sitapur Road, Lucknow Industrial Area
Lucknow-226016
Phone- 0522- 250314/15/16
www.atuldenims.com

3. Ownership Pattern of the Business
Partnership Firm (Pvt. Ltd.)
Names of the Partners
Atul Dwivedi
Kuldeep Ghorpade
Navneet Yadav
Vinay Prajapati
Nature of the Business
Jeans Manufacturing and Distribution

4. About Us
Vision
We are ethically run business to provide energy to compete
the fashion in todays era.
Mission
Our mission is to provide denim for the next generation
family, from every walk & stage in life, for every
occasion, with a wide range of excellent quality that makes
them look and feel good.

5. About Us
We will make jeans which will be the straight fit, tight fit and
comfortable fit.

6. About Us

7. Low Cost
Effectiveness Efficiency
Doing the right things Doing things right
SHE
Asset Strategy
Maintenance Plan and
(Availability and Work Selection Execute
Strategy Schedule
Performance)
Quality
Availability
Improve
Monitor

8. About Us
ATUL Value for Money Proposition
Denims
Ethical Conduct of Business
To Fill the Product Gap
Grabbing the Market by Reducing the Lead Time to
Fill the Product Gap

9. About Us
Local Newspaper
Media
Choice Local Trade Publication
Local Retail Shops

10. About Us
Distribution
& WH
(Faizabad)
Head
Distribution
Quarter & Distribution
& WH
WH In & WH (Basti)
(Sultanpur)
Lucknow
Distribution
& WH
(Vanarasi)

11. About Us
Distributor in Mumbai & Delhi
Factory in Mumbai & Delhi
Retailer
Local Distributor in U.P.
Retailer
Retailer
Retailer

12. About Us
Distributor in Mumbai & Delhi
Factory in Mumbai & Delhi
Retailer
Local Distributor in U.P.
Retailer
Retailer
Retailer

13. About Us
Retailer
Manufacturing & Distribution
Atul Denims Pvt. Ltd.
Retailer
Retailer
Retailer

14. About Us
Total Production Per Month: 60,000 Pieces
Number of Working Days: 280/Year
Shifts Per Day of 8 Hour: 1
Operating Efficiency:
First Year: 30%
Second Year: 70%

15. About Us
CEO
GM GM
GM R&D
Operation Marketing
Manager Manager R&D
Finance Production manager

16. About Us
 Strong entrepreneurial class
 Flexibility in production of small order lots  Poor work practices resulting in higher labour cost
 Ability to handle value additions, embellishments component
etc.  High transaction and power cost
 Adequate labour supply at relatively competitive  Technological obsolescence and lower efficiencies
wages  A lack of strong linkages between raw material supplier
 Growing Domestic Market and the apparel manufacturer
 Few Raw Material Suppliers
 Understanding the customer because of the  Poor work practices resulting in higher labour cost
language advantages component
 No other manufacturer in nearby area  Changing Policies with change in Political Parties
 Reducing the Supply chain can boom this  Technological obsolescence and lower efficiencies
business  Daytime Transportation is probhited
 Can enter in Retail Section

18. About Us
Watch & optical
7%
Consumer durable
etc
3%
Apparel
Home Décor 32%
14%
Book
7%
Footwear
Food 10%
20%
Health & Beauty
7%

19. Denim Consumption in 15 Major Cities in INDIA
Cities Million Pieces Share Rank
Mumbai 6.47 30.1 1
Delhi 5.65 26.3 2
Hyderabad 1.53 7.1 3
Chennai 1.21 5.6 4
Lucknow 1.08 5.0 5
Bengaluru 1.03 4.8 6
Kanpur 1.00 4.7 7
Kolkata 0.80 3.7 8
Nagpur 0.79 3.7 9
Ahmedabad 0.64 3.0 10
Jaipur 0.63 2.9 11
Indore 0.33 1.5 12
Chandigarh 0.19 0.9 13
Coimbatore 0.06 0.3 14
Guwahati 0.05 0.2 15

20. About Us
The consumption of 21.46 million pairs of jeans in these 15 cities
accounts for 11.6% of all denim products.
The other denim products are Waist coasts, Shirts, Shorts, Jump
Suits, Skirts, Caps, Jackets, and Shopping bags.
Year Urban Rural All India
2002 69 (71.13) 28 (28.87) 97
2003 98 (73.13) 36 (26.87) 134
2004 83 (69.17) 37 (30.83) 120
2005 106 (77.37) 31 (22.63) 137
2006 116 (75.86) 37 (24.14) 153
2007 118 (61.51) 74 (38.49) 192
2008 120 (58.59) 85 (41.41) 205
2009 122 (55.26) 99 (44.74) 221

22. About Us
The retail market size for Jeanswear in India
 32.97 billion in value
 63,500 (‘000) pieces
This grew at a relatively healthy rate
– 7 per cent in value
– 9.1 per cent in volume over the year 2009.

24. About Us
• Capacity of India to make denim fabric: 600 million meter
• 79 % denims are tagged with a label
• Domestic market sales: 300 million meter/annum
• Per capita consumption of jeans in India: 0.3/person/annum
• Export of denim: 170 -180 million meter/annum
Domestic denim consumption: 300 million meter
• At 10% CAGR it grows up to 530 million meter annum by 2015
for denim fabric

25. About Us
1. Would you like to keep Denim Jeans 2. Would you like to keep Branded Jeans?
in your stock?
a) Yes 14 35%
a) Yes 14 35%
Yes Yes
b) No 08 b) No 08
No No
65% 65%
3. Would you like to have a new brand in 4. What quantity do you keep of Jeans in
your stock? your store? 0% 0%
a) Yes 11 18% a) below 500
b) No 11 Yes
a) below 500 18 b) 500 -1000
50% 50% c) 1000-1500
No b) 500-1000 04 d) Above 1500
82%
c) 1000-1500 00
d) Above 1500 00

26. About Us
5. How many brands do you keep in your 6. What is the Payment terms you prefer?
store?
a) Less then 5 a) 30 Day 9%
18%
b) 5to 10 46% a) less then 5 b) 30 to 60 Day 36%
c) More then 10 b) 5 to 10 c) 60 to 90 Day a) 30 day
36% c) more then 10
55% b) 30 to 60 day
c) 60 to
90 day
7. What is the highest selling price point?
a) 300 – 500 9%
b) 500 – 700 a) 300-500
c) 700- 1000 36% 55%
b)500-700
c) 700-1000

27. About Us
Leading Branded Players
Levi Strauss, Lee, Spyker, Numero
Uno, Trigger, PeterEngland, Reliance, DNMX, Newport, Wrangler,
Live-in, Sprax, Pepe
Non Branded: Approximate 50
Intensity of Competition: High
Major Players in the Industry
Levi Strauss, Lee, Spyker, Numero Uno, Trigger,
PeterEngland, Reliance, DNMX, Newport, Wrangler
Product Option: Trousers (PV and cotton)

28. About Us
Social: People from Eastern are ready to wear the denim as
work wear and casual wear. There is a paradigm shift from
polyester cotton and its blends to denim among UP youth.
Economical: UP. Youth are having enough discretionary income
for shopping.
Legal: The policies are placed in UP which will bolster the
business environment.
Political: UP government is a stable state government and
promotes indigenous business in UP.

29. About Us
Legal Restriction
– Legal Restriction regarding company formation
– Partnership deed
– NO of People Involved: minimum 2 and maximum 50
– Liability of Business Debts: Unlimited liability. Liability
extends to the individual’s private property for paying
business debts.

30. • The natural resources should be carefully used and the depletion of the
same should be restricted by the business/ firm.
• The below laws and regulations will help in preserving and careful use of
natural resources
The Environment (Protection) Act, 1986: It includes below acts
– Acts relating to Air Pollution
– Acts relating to Forest Conservation
– Acts relating to Wildlife Protection
– Acts relating to Biological Diversity
– Acts relating to Public Liability Insurance
– Rules relating to Noise pollution
– Rules relating to Management of Hazardous Substances

31. About Us
Laws related with labor
– The factories act 1948
– Trade union act 1926
– Industrial employment act 1946
– Industrial Dispute act 1947
– The payment of wages act 1936- amendment 2005
– The minimum wages act 1948
– The payment of bonus act 1965

32. • The maternity benefit act 1961
• The equal remuneration act, 1976(For women)
• The mines act 1952
• The Dock worker welfare Act 1986
• The Fatal accidents act 1855
• The personal injuries(emergency) provision act 1962
• The personal injuries(Compensation insurance) provision act
1963
• The public Liability Insurance act 1991

34. About Us

35. About Us
1. www.ibef.org
2. Retail Market & Opportunity by Indian Brand Equity Foundation (IBEF)
3. World Denim Market – A Report on Capacities, Market Size, Forecasts etc.
• http://www.denimsandjeans.com/latest-denim-reports/denim-data-
figures/world-denim-market-a-report-on-capacitiesmarket-size-forecasts-etc/
4. www.scribd.com/doc/15021416/Denim-Demand by KSA TECHNOPAK
5. Different Schemes of UP Govt. for SMEs
6. Financial Analysis by Prasanna Chandra
7. Financial Management by Khan & Jain
8. Marketing Management by Philip Kotler
9. Personnel Management by Edwin Philipo
10. State Level Incentives for Industries in Uttar Pradesh
11. An Article on SMEs IN INDIA: ISSUES AND POSSIBILITIES IN TIMES OF
GLOBALISATION by Keshab Das