1. Transforming Mobile Applica4ons Vishal Gurbuxani
Co‐Founder
Into Businesses June 25th, 2009
1
Proprietary & Confiden4al, Mobclix, Inc., Copyright, Mobclix, Inc.
2. Mobclix – Mobile Applica4on PlaMorm
In just 15 minutes and
15 lines of code!
Proprietary & Confiden4al, Mobclix, Inc., Copyright, Mobclix, Inc. 2
3. Mobile Applica4on Trends
• Over 1 Billion iPhone Applica4ons Downloaded
• Over 59,000 Applica<ons in the App Store
• $25+ Billion Marketplace in the next 5 years
App Store is growing at 38% per month; adding ~200 apps/day
Pricing Trends: 23 percent of apps are free; 41 percent cost
$0.99
Buzz Index: 60 percent of all comments made are regarding
free apps; 16 percent of comments are made around $0.99
apps
Device Breakdown: 56% are iPhone; 43% are iPod Touches
Data Usage: 58% WiFi traffic; 33% carrier traffic; 9% None (no
data connection present)
Proprietary & Confiden4al, Mobclix, Inc., Copyright, Mobclix, Inc. 3
8. User engagement levels
Banners on Web Rich Media on Web Banners on Mobile Rich Media on
Web Applica4ons
Less 1.0% Less 1.0% 5‐10%
www.mobclix.com | sales@mobclix.com 8
9. App Usage Stats
Metric Findings
Daily Usage 20‐30% of Downloads Daily; 1M Downloads = 200K uses
ARri<on Rate Across
7 Day ‐ 20‐30%, 30 Day 45‐60%
All Categories
Download Poten<al Top 25 Free = 3,000‐15,000/Day
Free/Paid Top 25 Paid = 2,500‐5,000/Day
Average Session Simple Games: 6‐8 mins
Times Complex Games: 22 mins
Avg Price = .99; 0.69 One 4me
LTV Paid/Free Free Apps = $0.50 – 5.00/user
www.mobclix.com | sales@mobclix.com 9
10. Mobclix Reach
Ad Impressions Analy4c Events % Reach
6,000 80%
70%
5,000
60%
4,000
All Numbers in Millions
50%
3,000 40%
30%
2,000
20%
1,000
10%
0 0%
October November December January February March April May June
Proprietary & Confiden4al, Mobclix, Inc., Copyright, Mobclix, Inc. 10
11. Mobclix Apps
Current Applica<on Categories
• Entertainment & Music
• Social Networking
• Games
• Healthcare & Fitness
• News
• Business & Finance
• Sports
• Enterprise
• Women
• Teen
• Autos
3,500+ Mobclix enabled apps on the App Store
Proprietary & Confiden4al, Mobclix, Inc., Copyright, Mobclix, Inc. 11