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Positioning
The CEO As A
True Leader
In The
IT Industry
The Client
CEO of a leading Fortune 500 IT Company.
The Challenge
Making content that established the CEO as a true leader,
spinning all achievements as a leadership accomplishment.
The brief
“Position the CEO as a true leader.”
Our Strategy
Showcase the CEO’s as a team leader, which is what is true to his
form, through consistent appreciation of his team members in his
posts.
The Outcome
We managed to consistently create content which had tremendous
response in a short span, leading to an increase in the quality of
connection requests.
The Bonus
ByteDance, the parent company of TikTok, reached out
to the CEO looking to give them business.
contact@vanillaskills.com
Please Contact:
Ms. Benita Bhatia Dua
+91 98191 60707

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Positioning the CEO as a true leader in the IT industry- A social media case study

  • 1.
  • 2. Positioning The CEO As A True Leader In The IT Industry The Client CEO of a leading Fortune 500 IT Company. The Challenge Making content that established the CEO as a true leader, spinning all achievements as a leadership accomplishment. The brief “Position the CEO as a true leader.”
  • 3. Our Strategy Showcase the CEO’s as a team leader, which is what is true to his form, through consistent appreciation of his team members in his posts. The Outcome We managed to consistently create content which had tremendous response in a short span, leading to an increase in the quality of connection requests. The Bonus ByteDance, the parent company of TikTok, reached out to the CEO looking to give them business.