We live in a time of new business models, exponential technologies and digital native customers. Businesses are being challenged and looking for innovation. Some designers who design products and services today are the creators of new organisations and businesses tomorrow. Let me share some of the new vocabulary and colourful toolsets you’ll encounter in the future. About Valentijn: As a UX-expert and creative director Valentijn co-founded the digital product-design studio Little Miss Robot. In 2014 he co-founded Wonderland where he helps companies explore new opportunities with design-led innovation and business-prototyping in a time of digital transformation.

1. ✭ Fixing ✭
business models
by design
Visitwonderland.org

2. Over the last 50 years,
the average lifespan of
companies shrunk from
60 to 18 years.
70
20251960
S&P 500 - Insight - Standard&Poor’s

3. Innovations drives business.
Turning ideas into profits.
Naked Cowboy NY

4. And design drives innovation
on a strategic and competitive level.
Apple prototype
in the 80s in a book entitled
“Design Forward”

5. Insights Concepts Proto-
types
Fit
Validated learning
Human centred design

6. Succes as a
new product
launch
sweet spot!
startup design
commercialisation

7. Product/market fit?
You know it when you have it.
The queue for the London opening
of the movie “Star Wars”. 1977

8. Dave McClure - 500 Startups
Ideas
Bootstrap Startups
Accelerator Startups
Seed-Stage Startups
Series A/B Startups
Later-stage companies
Mature company IPOs
100.000
1.000
300
100
30
10
1-3

9. The goal is to create and
test the smallest piece of
a business to see if there’s
a market for it.
Minimum viable product (MVP)

10. Eric Reis
Alex Osterwalder
Steve Blank
“All three, at their hearts, are user-centered
designers. They just happen to design business.”

11. The business designer
Designing business models
Market research
Financial modelling

12. _startup wishlist
Visual design & UX
Functional prototypes
Continuous deploy & testing
Scalable marketing & sales
Pitching & Fundraising
Customer service & support

13. Core
Surface
Interaction
Visual
Product
Process
Google Ventures

14. A Golden Age of Design*
*Again

15. Design ROI
Measurable Design
New insights
Design
Value System
Managing design
in global brands

16. International Design
Business Management
Strategic Design
and Management
Design
& Innovation
Innovation
School
New design
programs emerging
New design programs - Vanessa Wong

17. Tim Brown - IDEO
New roles
Design
researcher
Designer
founder
Designer
coder
Social
innovator
Business
designer

18. The Rapidly Disappearing Business of Design
on track to grow their design
team to 1000 people, making
them… the largest design firm in
the world.

19. Design for
Growth &
Prosperity
New
European Design Innovation initiatives

20. it wasn’t just Airbnb’s
business model that posed a
concern. Potential investors didn’t
know what to make of a company
with two designers. “they thought
we just made things pretty.”
But

21. STOP EXPLAINING,
START CREATING
™

22. Wonderland
“We're building a sustainable
network of innovators to give life to
meaningful ideas and purposeful
organisations.”

23. VisitWonderland.org
Thanks for sharing!
Your story?
Valentijn Destoop, twitter: @quidante, valentijn@visitwonderland.be
@WLDdesign