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GREAT
PRESENTATIONS
STEPS TO CREATE
4
@allisonhaag@teachablehq
The 4 Steps to Create Great Presentations @allisonhaag
(Me)
Only 1 decent
result? Let me
change that
Hi, I’m Allison
Content Marketer & Designer
@teachablehq
@allisonhaag
We make it easy for over 5,000
people to teach their own online
courses.
Is this how you spend your time
creating your presentation?
Plan Design Practice Present
Plan Design Practice Present Give
Well, this is how the best
spend their time
Plan Design Practice Present Give
These four steps are
prepared before you present
(with inspiration from the world’s best
presenters sprinkled throughout)
Let’s tackle the four steps…
Seth Godin
Andrew Stanton
Chris Anderson
Nancy Duarte
Rob Biesenbach
Garr Reynolds
(…and more)
Plan
Step1
WHO
is your audience?
For this deck, it’s presentation creators
what do you want your audience to…
By the end of the presentation,
believe
By the end of the presentation,
what do you want your audience to…
feel
What do you want your audience to…
ACT on
What do you want your audience to…
You’re prepared to present
I want you to…
ACT
FEEL
BELIEVE
Start creating a presentation
that wows!
Confident & inspired
But, how do you get
your audience to these
takeaways?
The 4 Steps to Create Great Presentations @allisonhaag
Notice how this
short statement
makes you FEEL
something?
photo: TED
“The most engaging speakers
do a superb job of very quickly
introducing the topic, explaining
why they care so deeply about
it, and convincing the audience
members that they should, too.”
-- Chris Anderson, Curator of TED
To convince your audience “…engage their
emotions… and the key to their hearts is story.”
Robert McKee, Award-winning screenwriting teacher
The best presenters illustrate their
points through personal anecdotes
Through stories, you connect with your
audience and build up to your takeaway
Stories Emotions Memory
photo: TED
We all want affirmations that our lives
have meaning. And nothing does a
greater affirmation than when we
connect through stories.”
-- Andrew Stanton, Filmmaker
Stories affirm who we are.
"We all love stories. We're born for them.
Identify problem
Explain causes of problem
Reaction
Main takeaway (how problem is solved)
Why it’s solved
Actionable to do
EndIntro
Great presentations follow a story outline…
Identify the main takeaways to
your presentation
Stories
“
“
Quotes Data
+Facts
Then dig into each with…
Get your points to stick with…
photo: OneRedKey
Find the essential
core of the idea
Ideas from Made to Stick
SIMPLICITY
Maintain audience’s
interest and curiosity
UNEXPECTEDNESS
Make your ideas clear
CONCRETENESS
Make your
audience believe
your ideas
CREDIBILITY
Make your
audience feel
something
EMOTION
STORY
Get people to act
through a narrative
Google doc
text edit
whiteboard
stickies
notepad
…even walls
Write your outline on…
Here’s what mine
looks like…
photo: PopTech
“Great presenters layer
story and information
like a cake, and
understand that different
types of talks require
differing ingredients.”
-- Nancy Duarte, CEO Duarte Design, Author
If any point doesn’t
support your takeaway,
cut it out
My hack: now ask a peer for feedback
My feedback email to Matteo Cassese, presentation expert
Instructor: Presentation Hero Academy
Rand’s blog post: How to Cheat at Creating Great Presentations for Tech & Marketing
Audiences
Chris Anderson: How to Give a Killer Presentation
Andrew Stanton’s TEDTalk: The Clues to a Great Story
Garr Reynolds: Presentation Zen
Matteo Cassese: Playbook for a Successful Presentation: The 8 Basic Components of Every
Great Speech
Chip & Dan Heath: Made to Stick
Before we go on, here are some links for you…
1
2
3
4
5
6
Design
Step
2
Slides drive home your points by helping your audience stay present
photo: wikipedia
“Make slides that
reinforce your words, 

not repeat them.”
-- Seth Godin
Plus, slides are
memory hack
for you
head: flaticon
?
Draw inspiration from my favorite visual storytellers
Marta Kagan
slideshare.net/mzkagan
SlideComet
slideshare.net/slidecomet
Duarte
slideshare.net/duarte
HubSpot
slideshare.net/HubSpot
Ethos3
slideshare.net/ethos3
Board of Innovation
slideshare.net/boardofinnovation
Break the mold.
Create your own unique template
Use wide screen slides
More space!
(16:9)
Planning the presentation
• Start with the takeaway
• What do you want your audience to remember, feel, or ACT upon?
• Then focus on
• WHO is your audience
• Talk to someone in your audience for feedback
• WHY do they care
• Your challenge: How to get them to care
• STORIES
• " We all love stories. We're born for them. Stories affirm who we are. We all
want affirmations that our lives have meaning. And nothing does a greater
affirmation than when we connect through stories.” - Andrew Stanton
• Make your message stick
• simplicity
• unexpectedness
• concreteness
• credibility
• emotion
Umm… No.
Design for…
“the far-away-guy”
Don’t include your whole speech in the deck. Your audience came to listen, not read.
Don’t include your whole speech in the deck. Your audience came to listen, not read.
Don’t include your whole speech in the deck. Your audience came to listen, not read.
Don’t include your whole speech in the deck. Your audience came to listen, not read.
Don’t include your whole speech in the deck. Your audience came to listen, not read.
Don’t include your whole speech in the deck. Your audience came to listen, not read.
Don’t include your whole speech in the deck. Your audience came to listen, not read.
Don’t include your whole speech in the deck. Your audience came to listen, not read.
Don’t include your whole speech in the deck. Your audience came to listen, not read.
Don’t include your whole speech in the deck. Your audience came to listen, not read.
Don’t include your whole speech in the deck. Your audience came to listen, not read.
Don’t include your whole speech in the deck. Your audience came to listen, not read.
Don’t include your whole speech in the deck. Your audience came to listen, not read.
Don’t include your whole speech in the deck. Your audience came to listen, not read.
Don’t include your whole speech in the deck. Your audience came to listen, not read.
document slide
Stick to one point per slide
document slide
Short, simple, to the point (NO bullets!)
Stick to one point per slide
Make the first slides awesome…
First impression is EVERYTHING
Make the first slides awesome…
Use visuals to
ENHANCE
your message
Use visuals to
ENHANCE
your message I’ve even put
together a list of
13 ultimate free
stock photo sites!
CHECK IT OUT!
Make slides flow by copying & pasting
supporting points into a new slide
Make slides flow by copying & pasting
supporting points into a new slide
like this…
Animations are so 90’s
photo: Wikipedia
Use white space
Use white space
It helps emphasize important points/areas on your page
Stay consistent with
colors and fonts
Choose a
color scheme
color.adobe.com
ColourLovers.com
Choose a
color scheme
Illegible
Ugly
Crisp
Clear
But choose wisely…
Color influences
perception
Youthful Optimistic
Energy
Urgency
Trust
Security
Wealth
Relaxing
Easy-going
Aggressive
Excitement
Feminine
Romantic
Soothing
Calming
Consider cultural color associations
Header
Text
Background
Accent/attention grabber
Calls to Action
Choose colors for…
Typefaces have personalities
(which affect our perception…)
Didot
Fashionable, chic, exclusive
Times New Roman
Credible, serious
Bombshell Pro
Creative, feminine
Baskerville
Formal, reliable, positively influences perception
Museo
Friendly, casual
Impact
Bold, assertive
Before you start creating, experiment with
typefaces that align with what you want your
audience to perceive
Easy to read…
Serif Sans serifOR
Good for titles & subtitles Easier to read, even in small sizes
Not as easy to read…
Decorative ScriptOR
These kinds of typefaces have a time & a place, just not for easy reading on slides
Download unique fonts here
fontsquirrel.com
Use for pairing inspiration!
typegenius.com
Vary font weights
to emphasize
key takeaways
Center is NOT the only alignment…
Slide to the left!
(Cha Cha Slide)
Do like DJ Casper says…
Slide to the right!
(Cha Cha Slide)
Do like DJ Casper says…
End with a
“Thank You”
slide
To help you create killer slides, I’ve
designed 3 editable Keynote &
PowerPoint templates just for you!
DOWNLOAD THEM NOW
KissMetrics: How to Use the Psychology of Color to Increase Website Conversions
KissMetrics: The Art of Color Coordination
Marketing Land: Fonts & Conversion Optimization: Everything You Need to Know
Sarah Hyndman: TEDxBedford Wake Up & Smell the Fonts
Fonts: FontSquirrel.com | TypeGenius.com
Color Schemes: Color.Adobe.com | ColourLovers.com
Again, here are more helpful links for you…
1
2
3
4
5
6
Love this video!
Practice
Step
3
Once you
have your
outline &
slides, it’s
time to
practice
“It usually takes me
more than three
weeks to prepare a
good impromptu
speech.”
-- Mark Twain
Over-rehearsal is a myth…
-- Rob Biesenbach, Speaker, Author
“Actors spend hundreds of
hours rehearsing a play and
when they come out on
stage they perform it as if
it’s fresh and brand new —
night after night.”
WHY?
“…because… the more
connected you are to your
material the more
CONNECTED YOUR
AUDIENCE will be to you.”
-- Rob Biesenbach, Speaker, Author
Pretend you’re in front of the audience…
Practice: Tone, Speed, Inflection, Out loud
THINK ABOUT
BODY LANGUAGE
Gestures
Posture
Expressions
Movements
Eye contact
Like your…
Stand up
Stand up
Walk around
Stand up
Walk around
Move from the “podium”
peer
Practice in front of a…
mirror
Practice in front of a…
Record Yourself
Set a timer
Rob Biesenbach: 5 Fundamental Presentation and Public Speaking Tips
Michael Hyatt: How to Improve Your Public Speaking by Practicing Out
Loud
Ethos3: The Mini Guide to Presentation Practice
1
2
3
And a few more helpful links for you…
Give
Step
4
Give your
audience a
physical
takeaway to
remember you
Download
this deck to
remember me by :)
GET IT NOW!
At the start of your presentation,
tell your audience you’re giving
them a handout… AT THE END
At the start of your presentation,
tell your audience you’re giving
them a handout… AT THE END
This way they pay
attention from the start
“Don’t hand out print-outs
of your slides. They don’t
work without you there.”
-- Seth Godin
INCLUDE IN HANDOUT
Key points
Extra details
References/links
Your contact details
“Remember, the presentation is
to make an emotional sale. The
document is the proof that helps
the intellectuals in your audience
accept the idea that you’ve
sold them on emotionally."
-- Seth Godin
In presentation and
handout, include an
instantly actionable to-do
photo: TED
“Inspiration is great, but
application is everything: never be
afraid to say, "Tonight, think of an
employee who is really struggling"¦
and then tomorrow, do (this) and
(this) to try to rescue them."
-- Dan Ariely, Behavioral economist, Author
Another idea is give
them access to your
own online course
Hint, hint..
SIGN UP NOW!
You can include any type of media in your course
Video, audio, PDF and slides
Once they
sign up, you
can remind
them about
your takeaway
Hey, have you done…?
You know the drill…
Seth Godin: Really Bad PowerPoint
Presentation Download: Here
Presentation Templates: Download
Teachable: teachable.com
1
2
3
4
1
Boom…Now
you know the 4
steps Plan
2 Design
3 Practice
4 Give
Share the love!
For new content,
subscribe to
blog.teachable.com
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The 4 Steps to Create Great Presentations @allisonhaag