The Lexus dealerships customer support strategy to retain its customers and convert them for a life long relatinship.

1. HIMANSHU TYAGI
KANKANA HANDIQUE
ABHISHEK RANA

2. A TYPICAL LEXUS SERVICE
CENTRE

3. Marketing strategy of Lexus
 They believe good marketing doesn’t stop after
the sale.
 Keeping customers happy after the sale is key
to a long lasting relationships.
 Their Motto is “delight the customer ,and continue to
delight the customer , you will have a customer for life
 According to Lexus the average lifetime value of a
customer is around $600,000.

4. Amenities provided at a Lexus
service centre
 Café for customers.
 Wireless Internet Access.
 Indore Golf green for customers.
 Free car washes.
 Portable DVD players with preloaded movies.
 Massage chairs.
 Library.
 Valet service etc.

5.  Lexus knows best delearship visit is the
on if you don’t make it at all,so they
produce the finest cars that needs little
servicing.
 Lexus topped list in five of the last seven
annual J.D. Power Associates Initial
Quality Study Raitings.

6. Services
 Most Dealers pick up you car and then return it when
the maintenance is finished.
 The car comes spotless due to the complimentary
cleasning to remove bugs and road grimes from
exterior and smidges from leather interior.
 For a service centre service they use a model that uses
3 technicians instead of 1 for the 35000-mile service
checkup that reduces customers wait to half.

7. Recognizations
 Ranked 1St in the J.D. power and associates Sales
Satisfaction Index.
 Lexus is nations number one selling luxury car.
 Lexus Retains 84% of customers who have gone to
dealerships for service.
 Park Place Lexus,a dealership in Dallas area won Malcolm
Baldrige National Quality Award,a business excellence
honour bestowed by US goverment.
 Park Place was the first automobile dealership to won this in
18 years.

8. Lexus wants to revolutionize the
automotive experience with a
passionate commitment to the
finest product, supported by
dealers who create the most
satisfying ownership experience in
the world has ever seen. Lexus
treats each of its customer like
someone will treat a guest in their
house.

9. Thank You